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Content monetization Kiosked Start-up gets $ 6.9m in funding Fresh
Helsinki, Finland – Kiosked Oy, a startup that connects the images on the Web for online retailer, plans to triple its workforce after Digital Sky Technologies partners pull the board in the second round of funding millions of dollars
. Finnish company collects $ 6.9 million from private investors including John Lindfors, who joined the board with show producer Kevin Wall. Lindfors has been on Sky Digital, an investment firm backed billionaire Yuri Milner Facebook Inc., for three years, and previously ran Goldman Sachs Group Inc. ‘s European technology investment banking.
“What people take us the spirit and truth,” founder and CEO Micke Kiosked Paqvalen said over coffee in the glass-walled headquarters of the company in Espoo, Finland. . “Now we’re going to step on the gas pedal hard”
Kiosked, founded in 2010, developed a technology that allows people to buy items they see in pictures or video clips online – be it news or sports photos highlight reel. It is trying to expand the target market also companies such as Mountain View, California-based LUMINATE Inc.
Last year, Kiosked receive $ 5.75 million round of funding led by Kaj Hed, who is chairman of the “Angry Birds “maker Rovio Entertainment Oy and also participated in the latest round. Another early investor and board member Andreas ROSENLEW, chairman and founder of brand consultancy growing Partner AB. In January, brought Kiosked Tero Ojanperae, the former head of service Nokia Oyj’s unit.
is the CEO and founder of Control Room, which conducts the opening concert for the 2010 FIFA World Cup in South Africa.
technology links of advertisers for related content online. A compilation of clips dunks basketball player Kobe Bryant will be automatically marked with links to buy Nike shoes Inc. He has his or her own. Aside from Nike, including customer video platform provider Brightcove Inc. and suppliers stock-photo Getty Images.
The company charges advertisers 10 percent per transaction on average, half of which went to a content-sharing. Kiosked also worth 1-5 cents when users click through to shop to look for more information. The company aims to boost power to 200 over the next 12 months from the current 60, targeting especially Northern Europe, Britain, United States, Southeast Asia and China
. Kiosked also plan to provide a detailed analysis of retail by the platform, which tracks consumer actions, according to CEO Paqvalen
. “We timestamp of each event, how the mouse movement, what was clicked and so on,” he said. “We know in real time what to sell products where the price at which color where.”
By viita Kasper, Editors: Ville Heiskanen, Kenneth Wong