Can People Now Ask Questions Inside a Google Ad? Yes, Here's How It Works
Picture someone searching for a villa in Dubai, seeing an ad, and instead of clicking through to a website, simply typing a question right into the ad itself, then getting a real answer pulled from that business's own content. Any google ads marketing agency worth its fee should already understand this format, because it changes what a lead looks like before it ever reaches a sales team.
Google announced this feature, called Business Agent for Leads, at Google Marketing Live 2026. It is currently in open testing for advertisers in automotive, education, and real estate, with Google indicating a wider rollout is planned as the format proves itself.
What Business Agent for Leads Does and Why UAE Businesses Need to Understand It
Business Agent for Leads is a Google Ads format that lets a person ask a question directly inside an ad in AI Mode, with Gemini answering using content pulled from the advertiser's own website, then offering a lead form that is already filled in with the person's information.
A person searching for a college, for example, might ask whether a specific school teaches AI skills, get a direct answer sourced from that school's website, and then be offered a pre-filled form to speak with admissions. By the time that lead reaches a business, they have already read real content, asked a specific question, and gotten a specific answer, not just clicked a generic headline.
For UAE businesses in property, education, and automotive, this matters because these are exactly the high-consideration categories where buyers research heavily before contacting anyone. A format that pre-qualifies interest before a lead lands in a CRM could meaningfully cut down on wasted follow-up calls.
How to Choose a Google Ads Agency Dubai Businesses Can Trust to Set This Up Correctly
This format only works as well as the website content behind it. A short checklist helps identify a partner who understands that connection.
• Audits website content for gaps before recommending this ad format
• Understands that eligibility currently requires running AI Max or Performance Max campaigns
• Writes detailed, specific page content rather than thin, generic service descriptions
• Tests how the AI agent answers real customer questions before launching broadly
• Reviews lead quality closely once the format is live, not just lead volume
A capable google ads agency dubai businesses hire should already be preparing website content for this shift, since thin pages will produce thin, unhelpful answers regardless of how well a campaign is structured.
How Al Murooj Solutions Prepares Businesses for Conversational Ad Formats
Al Murooj Solutions treats website content as the foundation these new AI ad formats depend on. Relevant work includes:
• Content audits to identify thin or missing pages before launching AI-driven ad formats
• AI Max and Performance Max campaign management for eligible ad formats
• Website copywriting built to answer real customer questions in specific detail
• Lead quality tracking to measure how pre-qualified leads perform against older formats
• Transparent monthly reporting comparing new formats against existing campaign performance
Key Benefits for UAE Businesses
Pre-qualified leads save sales teams time chasing people who were never seriously interested, since a genuine question-and-answer exchange filters out casual clicks before they ever reach a CRM. It also strengthens the rest of a company's digital marketing strategy, since the detailed website content this format requires improves organic search performance at the same time.
Businesses that build strong website content now will be ready the moment this format expands beyond its current test categories, rather than scrambling to catch up once it becomes standard.
Why Al Murooj Solutions Is a Trusted Choice in Dubai
Al Murooj Solutions holds a 4.9-star client rating, earned by preparing client websites for new ad formats before they become widely available. The team combines UAE market experience with a performance-driven approach, scaling content and campaign strategy as businesses grow and offering dedicated support so clients are ready for what Google rolls out next.
Conclusion
Ads that answer real questions are still new, but the direction is clear: Google wants advertisers whose websites can actually back up what their ads promise. Strong website content, paired with the right campaign setup, is what makes formats like this actually work rather than just sound impressive.
For businesses searching google adwords dubai for a team that prepares for what comes next in conversational advertising, Al Murooj Solutions welcomes a conversation at 32 2C Street, Al Hamriya, Dubai, or by phone at +971 56 560 2357.
