Is it 2026 or a post-apocalyptic movie set? 🕵️‍♀️ Walking into Ulta today and the shelves are giving… nothing. If I wanted to look at dust and 5-year-old testers, I would’ve stayed in my attic. From "phantom stocking" to the mystery of the missing employees, I’m breaking down the absolute state of big-box retail. Grab your red puffer coat and join me for a tour of the retail ghost town.














