To My Great-Granddaughter (:60) - University of Phoenix)
Agency: 180LA
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To My Great-Granddaughter (:60) - University of Phoenix)
Agency: 180LA

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Boost Mobile: Boost Your Voice
Some voters face obstacles to casting their ballot. Letās make this year every American has an equal voice. Boost Mobile launches Boost Your Voice campaign
In one of the biggest election years ever, we discovered voter suppression was a real issue in low income neighborhoods. Lack of outreach, confusing polling places and lines around the block. Boost Mobile stores are located in those neighborhoods. So we turned Boost stores into polling places, transforming them from a place that sells goods to one that does good. Credits Entrant Company: 180LA Campaign: Boost Your Voice Agency Network: TBWA Holding Company: Omnicom Group Production Company: The Corner Shop Advertiser / Brand: Boost Mobile Post Production Company: Therapy Studios Music/Sound Company: Atomica Music Library Digital Design Company: Jam3 Music/Sound Company: Eleven Sound Visual Effects Company: Jogger Studios Post Production Company: Cut+Run Chief Creative Officer: William Gelner Executive Creative Director: Eduardo Marques Executive Creative Director: Rafael Rizuto Creative Director: Mike Bokman Creative Director: Jason Rappaport Director of Art & Design: Chris Welsby Associate Creative Director: Tylynne McCauley Associate Creative Director: Brian Farkas Digital Designer: Matt Jensen Designer: Delaney Maher Digital Creative Director: Karan Dang Director of Integrated Production: Natasha Wellesley Executive Producer: David Emery Producer: Aine Carey Senior Manager, Content & Social Activations: Jay Lledo Social Media Manager: Karla Burgos Digital Producer: Ryan Schmidt Executive Digital Producer: Stephen Fahlsing Project Manager: Lisa Payton Creative Technologist: Jefferson Wu Senior UX Designer: Stacey Savage Head of Account Management: Chad Bettor Brand Director: Mike Slatkin Account Manager: Eric Reilly Planner: Theo Soares Planner: Cecelia Girr Director of Business Affairs: Loretta Zolliecoffer Business Affairs Managerv: Amy Sharma Producer: Brian Scharwath Editor Dave Groseclose Executive Producer: Joe DiSanto Director of Photography: Erik Ljung Producer: Blake Pickens Producer: Stephen Love Jr Executive Producer: Anna Hashmi Director: Malik Vitthal Director of Photography Isiah DontƩ Lee Government Outreach Team: Jason Huddleston Government Outreach Team: Leah Couvelier Government Outreach Team: Steve Brothers Government Outreach Team: Russell Milton Government Outreach Team: Nicole Rejwan Government Outreach Team: Khalilah Waajid Government Outreach Team: Kayla Mitchell Government Outreach Team: Lawrence Gilliam Government Outreach Team: Missy Evans Government Outreach Team: Jordan Zolliecoffer Government Outreach Team: Chance Zolliecoffer Government Outreach Team: Breely Windham Government Outreach Team: Shek Shem Asst. Editor: Heather Bartholomae Creative Director: David Parker Flame Artist: Tony Pettiti Executive Producer: Rich Rama Sr. Producer: Nancy Nina Hwang Mixer: Ben Freer Asst. Mixer: Jordan Meltzer Executive Producer: Suzanne Hollingshead Executive Producer: Amburr Farls Producer: Brian Mulvey Editor: Sean Fazende Creative Director: Brian Beshears Tags: Grand Prix, Cannes, Boost Your Voice, Boost Mobile Stores, Clio Awards, Omnicom Group, TBWA, Boost Mobile, Santa Monica, US, 180LA, The Corner Shop, Therapy Studios, Atomica Music Library, Electronics, Technology, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads Read the full article
NA Winner Profile:Ā āBoost Your Voiceā by Boost Mobile & 180LA
October 11, 2018
2018 Gold Effie Winner North American Effie Awards
Itās no secret that, now more than ever, launching purpose-driven messaging platforms is a priority for many brands. In the strongest examples, the chosen cause is highly integrated with a brandās DNA, which signals authenticity and ultimately drives effectiveness against philanthropic and business goals.
2018 Effie winner Boost Mobile already had a long-standing brand purpose: to give the hardworking person a voice through affordable, reliable phone service. But ahead of the 2016 U.S. election, Boost and 180LA identified an opportunity to add new dimension to this purpose ā by elevating the voices of Boost consumers in a new way.
Many communities affected by barriers to voting were also home to Boost stores. So Boost would use this footprint as a tool.
After a challenging planning process, Boost transformed stores in Chicago, Atlanta, and Southern California into polling places. And in other parts of the U.S., the brand mobilized voters through a variety of social tactics, regardless of mobile carrier. The achievements in sales, earned media, brand perception ā and, importantly, voter turnout ā demonstrate the effectiveness of the campaign.
āBoost Your Voiceā won a Gold (Brand Experience: Live) and Bronze Effie (Positive Change: Social Good ā Brands), and was a Grand Effie contender at the 2018 North American Effie Awards. We talked to Becca Taylor, Strategy Director at 180LA, for insight into how this ambitious campaign took shape.
What were your objectives for the campaign? Ā
BT: Prepaid wirelessās biggest selling point is, ironically, the biggest hindrance to loyalty: no long-term contracts.
Boostās customers can leave them in the middle of the night. And they do. Who can blame them? Competitor A is offering free phones, Competitor B throws in lines for the kids, and Competitor C has the new iPhone. And of course, these competitors were outspending Boost 4-to-1 in media.
Boost Mobileās target customer has bigger problems. Heās 30 years old and making $15/hour. Heās Black, Hispanic, or both. He has 1-2 kids or family back in Latin America to support, so he works multiple jobs to bring home $30k/year. How do you earn this guyās attention, respect, and business - if only for another month?
180 proposed that Boost stop fighting for attention, and start fighting for their customersā rights. (Boost proposed that 180 do it without a dollar of paid media.)
In one sentence, what was your strategic idea?
BT:Ā Boost the voices of underheard Americans on the day they need it most: Election Day.
#firefox @scoutdamonster #dogsofinstagram #180la #twbwseries (at 180la)
We Need to Talk
A Student's Perspective on Networking
by Randi Cantrell Working Associate Editor &Ā Portfolio Studio Copywriting StudentĀ
Iām just going to say it: thereās something about networking events that makes my palms sweat. For me, it feels a bit like being a cat; I am both curious and wary, excited and full of dread. One part of my brain thinks, āIām a student. What can I possibly say? I have no idea what Iām talking about.ā The other says, āLook! A chance to ask all those questions you have. Go!ā Walking into The One Club for Creativityās Intern & Creative Summer Networking Event was no exception, but by the end, I came to think of networking in a different light. Held at the Los Angeles office of POSSIBLEĀ for the first time ever, the event was relatively small. This made it easier to mingle. Well, a little easier.Ā Within a few minutes of assessing the scene and debating who to talk to,Ā my friend and I approached a woman standing by herself. Soon after, a man politely interrupted our chitchat with her, saying, āIām going to talk with you guys because Iām a lone wolf here.ā Both were creatives who worked at agencies in the LA area. The four of us talked about portfolio school, the local agency scene, photography, how small a world the advertising industry isāa wide spectrum of topics. We had introduced ourselves by name, but titles hadnāt really come up. Until they did.
I suppose I shouldāve asked sooner, because it turns out we were actually talking to two of the eventās panelists. One, a Creative Director at Team One and the other, the Executive Creative Director at 180LA. No big deal.
Before I could scold myself for not recognizing their names, for not saying or doing something more memorable, for not asking something more important that would uncover my golden ticket into the agency world, both were whisked off to join the other panelists. The Q&A was about to start.
In those moments before the panel began, I realized something important. Something I hope Iāll remember as I walk into whatever networking event I next attend, while my brain is playing that tug-of-war between fear and curiosity. Hereās the thing: having a conversation without first knowing who they were was actually a good thing, because it meant I could focus on, well, having a genuine conversation. Without being intimidated by their titles, I was better able to just listen to their perspectives and maybe, if I was feeling brave, share my own. Some of you may disagree. You might think I shouldāve had an elevator pitch ready to go and a resume to hand off. You might say I shouldāve pushed for an internship or a chance at a portfolio review. Maybe. Thereās a time and place for those things for sure. But what if, instead of worrying about what we can immediately get out of a networking event, we focused on talking to other creatives like they were real, regular people, and not career genies who can grant all of our creative dreams if we charm them in just the right way.
Iāve since looked up their LinkedIn profiles and stalked their portfolios (oh, hi!), and they are both crazy talented and smart, but they donāt need me to tell them that. If I took away anything from the advice they shared during the panel, and I took a lot, it was that advertising doesnāt need more people to tell advertising creatives how smart they are. Advertising needs people who arenāt intimidated by a title, people who feel brave enough to share their opinion and bold enough to ask questions, people who can crack a joke and laugh at themselves. Iāll be the first to admit Iām still figuring this advertising thing out, but in my opinion, all of that starts with just having a real conversation.
You never know who youāre talking to.
Portfolio MasterClassĀ is the place that you can change your future with professional development and portfolio building.Ā

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"Cuentos injustos" relata las desgarradoras historias de los niƱos afectados por la guerra en Siria. @UNICEF @180LA