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At CodeBaby we work hard and we play hard. That is our culture in a nutshell. Be it the company breakfast club, soothing scooter rides across the office or late nights designing strategy for the next cool CodeBaby Character—we believe creativity is sparked by having fun while working hard and not punching a clock. Seriously, is it possible to manage creativity when folks are tied to a 9-5 mandate? That said, our corporate lifestyle is getting some buzz from local media!! Below is a recent Colorado Springs Business Journal cover story highlighting our work/play balance a.k.a The CodeBaby Culture!

In almost all consumer segments, customers are increasingly looking to conduct business with companies online. So for instance, almost all travelers plan and book travel online. Readers buy books online, and increasingly download and read their books on digital devices like the iPad or Kindle. People shop for clothes and goods online. And so on. In short, more and more customer experience is going online.

Last week I was talking to a prospect (who I am happy to say is now a CodeBaby customer) about the art and science of website conversions. Their company is a niche B2C eCommerce website that has almost 50,000 unique visitors each month. They have a conversion rate (signup for a daily tip newsletter) of 0.5%, and 10% of those conversions turn into revenue (automated personal program and/or in-person coaching program). Doing the simple math, they close about 25 deals per month from their website.

Last week I was talking to a prospect (who I am happy to say is now a CodeBaby customer) about the art and science of website conversions. Their company is a niche B2C eCommerce website that has almost 50,000 unique visitors each month. They have a conversion rate (signup for a daily tip newsletter) of 0.5%, and 10% of those conversions turn into revenue (automated personal program and/or in-person coaching program). Doing the simple math, they close about 25 deals per month from their website.