#* codebaby

Your website is the online nerve-center where you showcase your products, services, client wins, news and what sets your business apart from the competition.  Yet, words and images are hardly as engaging as a conversation, presentation or live person discussing your company.  As a small business owner, you understand this fact, and ideally, you’d like to engage each visitor with a one-on-one conversation…if only it was financially and logistically feasible.  What’s more, your small business model doesn’t have a limitless budget to upgrade the website constantly or chase every new technology.

Net Nanny's CodeBaby "Molly" engages curious visitors and helps in signing up for a trial of their award-winning software.

Net Nanny's CodeBaby "Molly" engages curious visitors and helps in signing up for a trial of their award-winning software.

In almost all consumer segments, customers are increasingly looking to conduct business with companies online. So for instance, almost all travelers plan and book travel online. Readers buy books online, and increasingly download and read their books on digital devices like the iPad or Kindle. People shop for clothes and goods online. And so on. In short, more and more customer experience is going online.

This translates into fewer calls to the department’s switchboard & fewer officers having to respond to non-immediate crime reports. As they have often told us “more cops are on the streets working on immediate-need crimes thanks to Officer Smith.”

At CodeBaby we work hard and we play hard. That is our culture in a nutshell. Be it the company breakfast club, soothing scooter rides across the office or late nights designing strategy for the next cool CodeBaby Character—we believe creativity is sparked by having fun while working hard and not punching a clock. Seriously, is it possible to manage creativity when folks are tied to a 9-5 mandate? That said, our corporate lifestyle is getting some buzz from local media!! Below is a recent Colorado Springs Business Journal cover story highlighting our work/play balance a.k.a The CodeBaby Culture!

How frustrating is it when you go to a website, only to find it cluttered with a bunch of distracting design elements and confusing navigation?  Even worse, within the first 10 seconds of visiting the site, you notice your pop-up blocker is having a field day, blocking multiple ads.  The website experience is just the opposite of engaging because it is bombarding you with images and advertisements – and preventing you from immersing in the website experience.  You quickly leave this cluttered, poorly conceived website, while making a mental note to avoid this URL in the future.

Last week I was talking to a prospect (who I am happy to say is now a CodeBaby customer) about the art and science of website conversions. Their company is a niche B2C eCommerce website that has almost 50,000 unique visitors each month. They have a conversion rate (signup for a daily tip newsletter) of 0.5%, and 10% of those conversions turn into revenue (automated personal program and/or in-person coaching program). Doing the simple math, they close about 25 deals per month from their website.