Apr 25, 2011
Last week I was talking to a prospect (who I am happy to say is now a CodeBaby customer) about the art and science of website conversions. Their company is a niche B2C eCommerce website that has almost 50,000 unique visitors each month. They have a conversion rate (signup for a daily tip newsletter) of 0.5%, and 10% of those conversions turn into revenue (automated personal program and/or in-person coaching program). Doing the simple math, they close about 25 deals per month from their website.
