Presence of Media Manipulation

The advertisement emphasizes how the COVID-19 pandemic has compelled people to engage in social isolation, even in their homes, to stop the virus from spreading. People have reacted by becoming resourceful and depending on social media to stay in touch with friends and family. The lockdown has also made us realize how vital interpersonal relationships are and how much we value our loved ones. The advertisement focuses on how the pandemic has changed our daily lives and accustomed us to new forms of social interaction. It also draws attention to the benefit of the experience, recognizing the importance of our friendships and family ties. The commercial aims to spread a message of optimism and resiliency by demonstrating how we have overcome the difficulties caused by the pandemic. It implores viewers to value their connections and welcome novel means of keeping in touch with loved ones.

The COVID-19 pandemic has impacted a wide range of people, which is likely to be the intended audience. This includes people who have had to distance themselves from others and rely on technology to stay in touch with loved ones, as well as people who have felt isolated and lonely during this time. The advertisement is also likely to strike a chord with those who, during the pandemic, realized the value of relationships and human connection. Individuals who can relate to the advertisement's message and have been impacted by the pandemic are the target audience for this advertisement. The ad may also appeal to those who want to prioritize human connection and look for ways to improve their relationships.

The advertisement doesn't highlight any particular product or service. Still, it instead makes a point about how the pandemic affects our daily lives and the value of interpersonal relationships. As a result, the target market is not being advertised for any goods or services. The advertisement engages viewers by emphasizing the shared experience of the COVID-19 pandemic and how it has affected people's lives, the ad engages viewers. Keeping in touch with loved ones can be challenging when you must practice social distancing and rely on technology. The advertisement's message appeals to these feelings by emphasizing the value of human connection and using nostalgic language. The ad successfully grabs viewers' attention by reflecting on these shared experiences and emotions and connecting with them deeply.

REFERENCES: Magazine, A., & Magazine, A. (2020). Campaign Spotlight: Heartwarming Globe digital film shares message of Hope and Connection amid Isolation. Adobo Magazine Online. https://www.adobomagazine.com/campaign-spotlight/campaign-spotlight-heartwarming-globe-digital-film-shares-message-of-hope-and-connection-amid-isolation/

The advertisement talks about how the Belo Medical Group came under fire for a video ad that showed a woman who had lost some of her attractiveness due to the pandemic. The one-and-a-half-minute commercial features a woman who changes in appearance after watching upsetting news on TV. She has acne, facial and body hair, dark circles under her eyes, and weight gain. A video caller queries her about what transpired. The final line of the advertisement reads, "Difficult times require beautiful measures," and Belo is invited to schedule a consultation. The target market for this advertisement is people who are going through a difficult time and are looking for ways to improve their situation. Belo is positioning itself as a provider of lovely solutions to assist these people in overcoming their difficulties. Most people believe they are

The Belo Medical Group's advertisement tactics viewers into believing that their physical well-being and emotional state are connected and that attaining physical perfection is necessary to get through challenging times. The advertisement portrays a woman with adverse changes in her appearance due to the pandemic, making the situation relatable and providing a solution in the form of the services offered by the Belo Medical Group. However, the advertisement has come under fire for promoting unattainable beauty standards and using scare tactics to make viewers feel a sense of urgency and fear. This negative publicity could damage the Belo Medical Group's reputation and lessen the impact of its advertising campaign. While the advertisement may have caught some viewers' attention, its deceptive messaging has drawn criticism for encouraging.

References:

Rappler. (2021, August 10). Belo comes under fire on social media for ‘Pandemic Effect’ ad. RAPPLER. https://www.rappler.com/life-and-style/arts-culture/belo-comes-under-fire-social-media-for-pandemic-effect-ad/