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Many eCommerce companies add every single payment option to their website to accommodate customers’ needs. Hey, someone out there is using Bitcoin… right?

However, having too many payment options can be counterintuitive. You need to offer the payment methods your customers want, but avoid adding payment methods your shoppers won’t use and that increase the risk of fraud. Think global, but adapt for local.

At the turn of the 21st century, two psychologists, Sheena Iyengar and Mark Lepper, set up an experiment at a food market. On day one, shoppers were shown a table with 24 different samples of jam. On the second day, only six samples were available.

In digital marketing, ROI is a big discussion. After all, why would a brand continue to put time and money toward a campaign if it isn’t achieving the ideal results?

While it can be pretty easy to figure out your return on investment for things like email marketing, promotional codes, and sales, understanding your social media ROI takes a little bit more time.

Artificial intelligence, or AI, can be used to automate simple tasks and give us valuable insight into how people think. As a result, eCommerce businesses are using it to their advantage.

So, how can you use artificial intelligence to grow sales and amplify your brand? Here are some of the ways you can adopt it online.

To get help boosting your return on investment (ROI), consider partnering with Whizzystack.

We all know that personalisation is the key to making more sales. Over half of retailers advise that customised product recommendations are critical when it comes to increasing average order value.

AI makes it easier for businesses to suggest the right products to the right customers, looking at their previous web visits and orders to identify items they might be interested in.

Just like when you were in school and wanted to know how well you did on a big exam, you want to know how well your website and digital marketing efforts are faring. While you can’t grade your efforts based on a concrete A-F scale (though that would be nice, wouldn’t it?), you can calculate your return on investment (ROI).

Your website ROI is an important key performance indicator (KPI) that shouldn’t be overlooked — it can give you valuable insight into your website that can be used to your advantage.

In this article, we’ll look at what exactly your website’s ROI is, how you can calculate it, and five strategies to improve it.

Google Keyword Planner is a powerful and well-known tool in the Paid Media industry. The Keyword Planner supports millions of PPC analysts every single day in researching effective keywords for their search campaigns. From now on, the free tool that enables you to discover new keywords, see monthly searches, determine costs, organise keywords and create new campaigns will receive a new function called “Organise keywords into ad groups”.

Every eCommerce business knows about conversion rate optimisation (CRO). It is widely understood to be the most important factor in giving consumers consistently outstanding online shopping experiences, increasing brand integrity and boosting sales. Yet according to studies, only around 22% of businesses say that they are satisfied with their webstore’s conversion rate performance. Given the importance of effective CRO, why are so many eCommerce businesses dissatisfied?

Because of the pandemic, eCommerce growth has accelerated to unprecedented levels, meaning that more people than ever are shopping online. And inevitably, more people are shopping using their mobile phones. Therefore, making mobile UX intuitive and super-low friction must be a priority for eCommerce businesses.