Performing a Clean Install of Windows 8.1 with an OEM Key
tl;dr: Skip towards the bottom for the simple step-by-step
ATTENTION: It's been brought to my attention that this may violate the terms of Windows 8 OEM licenses. I was pointed in the direction of Windows 8's Create a recovery drive functionality as a way to get a functioning installer for a clean install without violating the license terms. Supposedly you can uncheck an option to ignore the OEM's recovery media so the recovery drive won't include an OEM customizations, but I'll need to test this myself to confirm. Keep that in mind as you read the rest of this guide:
Whenever I purchase a new laptop or am called in to set up someone's new PC I typically perform a clean install of Windows to clear out any prebundled applications and other OEM customizations and otherwise clear the slate. For any version of Windows 7, it's a simple and well-documented task:
Grab a Windows 7 ISO from the internet or make one from existing install media
Prepare an 8GB USB stick as an installer using Microsoft's Windows 7 USB/DVD download tool
Remove a CFG file to make the installer a generic one for any version of 7 (hint: the Windows 7 install media is all the same! it's the EI.cfg file in the \sources folder that determines what version of Windows it'll install!)
For retail versions of Windows 8, the above steps are by and large the same. The source of the ISO is a bit different: convenient Digital River downloads have been replaced by the need to run Microsoft's Windows 8 Upgrade Assistant and then choosing to save the install media as an ISO. Once you have the ISO, though, you can can perform Steps 2 and 3 as listed above (ignore the fact that the program in Step 2 is called the Windows 7 USB/DVD download tool, it'll work just as well with Windows 8 ISO's).
Unfortunately, clean installs of OEM versions of Windows 8 are less cut-and-dry! It turns out that OEM keys can't be used to authenticate retail versions of Windows 8, nor can they be used to even download a retail ISO! Instead you have to grab a specific Windows 8 ISO available exclusively through TechNet and a generic Windows 8 product key (provided by Microsoft) to get past the initial key check. In addition, since Windows 8 abolished the practice of placing Certificates of Authenticity on each machine, you also have to grab your device's actual product key from the BIOS.
If that sounds overly complicated, fear not! Fortunately for you I've done the hard work of sleuthing out proper ISO's, product keys, and figured out a painless procedure by which all of this can be accomplished. Without further ado, here's the guide you've been waiting for:Â
Performing a Clean Install of Windows 8.1 with an OEM Key
Download a copy of Windows 8.1 with Update (multiple editions) (x64) DVD ISOÂ from TechNet. If you don't have a TechNet subscription, then you'll have to get creative in finding it elsewhere. Either way, here's the hash of the ISO so you can be sure you've grabbed the right one
File Name: en_windows_8.1_with_update_x64_dvd_4065090.iso SHA1: 4652DC6EBFEBE02C6A63E167C36E3FAEDFB93999
Make a note of one of these generic, Microsoft-provided Windows 8.1 OEM installation keys for whatever version of 8 you intend to install:
Home: 334NH-RXG76-64THK-C7CKG-D3VPT Professional: XHQ8N-C3MCJ-RQXB6-WCHYG-C9WKB
Use Microsoft's Windows 7 USB/DVD Download Tool to turn an 8GB USB stick into an installer or to burn the ISO to a DVD.
If you opted for a USB stick in Step 3, to save you some work during the install process, create plaintext EI.cfg and PID.txt files according to either of the following two sections. Copy these files to the USB stick's %ROOT%\Sources\ folder.
EI.cfg: For Windows 8 Home Edition: [EditionID] Core [Channel] Retail [VL] 0 For Windows 8 Professional Edition: [EditionID] Professional [Channel] Retail [VL] 0
PID.txt: [PID] Value=<Generic installation key from Step 2 (minus the carats)>
Example of EI.cfg and PID.txt files:
Install Windows 8.1 to the target machine
Once booted to the desktop, grab your device's embedded Windows 8 key using a program called RWEverything. For the purposes of this guide, the Portable version is sufficient:
Open RWEverything as Administrator. Click File, then click ACPI Table. In the window that appears, click the MSDM tab, then look for your device's key at the bottom under Data:
 It's time to activate Windows! Open up System properties, then scroll down to Windows Activation. Click Change product key, then enter the key from Step 6
And that should be it - your clean installation of Windows 8.1 should now be activated with your device's OEM key! It's not nearly as cut and dry as installing a retail copy of Windows 8, but it's definitely not impossible.
I feel I should mention that this should work even if your device has an embedded Windows 8 key (versus an embedded Windows 8.1 key...yes, they're different!) My laptop came with a Windows 8 key, but using this guide I had Windows 8.1 installed and authenticated with no problems. Short of saying that it's guaranteed to work, I feel pretty safe in saying that you shouldn't have any such issues either.
Thanks for reading, and good luck!












