Adwords PPC Expert

Marketing efforts are not free, especially when you’re implementing PPC (Pay Per Click). These agencies help clients manage their PPC Ad campaign management more efficiently. They provide customers with all the pay-per-click marketing tools so that they can reach their goals through full-range PPC services.

What results can you get with a PPC agency?

You pay less to maintain click volume: some companies offer a $1,000 plan for an accurate PPC service from the best PPC marketing agency. In return, click volume will not decrease. It ensures more customers to stay longer on your website. Most agencies offer a monthly plan.

They enable you to reduce CPC and boost impression at the same time. You can cut down your CPC even at a 25% rate.

These agencies optimize ad text as well. It is possible to increase three times the click- through rate. If you have a click rate of 2,79%, you might increase it to 7,36% then.

They also enable you to maintain conversion rates while increasing quality score averages. This translates into lower cost per click.

Bonuses you can get with a PPC agency

Best Adword agencies allow managing several ad campaigns without complication. Mostly, they offer you a single interface to perform the operations. They convert pay-per-click tasks into automated actions, improving PPC management that way.

It is necessary to combine several elements to reach all pay-per-click goals. Some of them are:

Google AdWords

Dedicated Account Manager

Landing Page Optimization

Account review and goal setting

Monthly calls and reporting

Keyword research

Google search and Display networks

Conversion tracking

Account structure

Transparency

Text Ad optimization

Campaign level reporting

Geo- targeting

What makes a PPC agency better than others?

Some companies don’t create the right for pay-per-click marketers; they also live and “eat” this marketing strategy. The best PPC companies are continuously researching the current best PPC applications to deliver the best services.

What tells you that a PPC agency is actually good?

The best PPC agencies incorporate Quality Score technology to improve the process. They also use your own PPC platform. Most agents come out with a team approach to work on your dedicated Google AdWords. They reset your PPC workflow from time to time, so you can run cost-effective PPC campaigns more efficiently.

Best of all, they have no problem working with all types of clients especially with those who spend over $6,000 in Google Search and most of them don’t overcharge you by combining their fees with the ones of Google Ads. The best PPC agencies are honest and 100% transparent. The AdWords spend is upon them. You will always know how much money goes towards your AdWords campaign.

Most PPC companies give you the freedom to choose between using your Google AdWords account and creating another one. Ask the agency which working method they think it’s best.

Reports

You get on-a-monthly-basis reports.

PPC agencies are constantly receiving calls and PPC reports. They also organize your Account Manager by date. As a bonus, you can subscribe to these companies for free and gain access at all times as well.

Management of the account

These agencies allow you to manage your account at some point because you they give you the control over the PPC agency software.

Whenever you hire this company, make sure they give you the do-it-yourself platform option, so you can transfer your Full PPC management to it whenever you want.

Others tips to find the best PPC agency for your campaign

The best agencies understand that getting good results from PPC campaigns takes time. This work requires consistency, truthfully.

Regularly, it takes around two weeks to see the first results, otherwise, contact the company to discontinue the service.

Once you reach an agreement with them, they start working with you as soon as possible. It is important that a conversation about goals comes first.

Talk with them about pricing and how much they would charge you for managing your Google Adwords account. It would generally cost you $750/month. But pricing for PPC may vary. They must provide you with a detailed quote.

Also, avoid those who ask for money upfront or extra fees. The best PPC agencies don’t overcharge you. They only ask you to pay the first month. Subscription is free (in most cases)

These agencies aren’t hard to find but try to hire the “best one”. Google and make your own contact list to and start calling around in the hopes you can rustle It up.

When looking for more clients, everything is based on strategies and tools. Basically, the best ppc management companies know how to deal with data and improve the methods to rank higher than others. Altogether, they try to satisfy the customer at all cost.

Of course, that’s great. You have to hire a company that knows how and when to execute strategies correctly. It goes without saying that using the best ppc practices will always boost your ranking. But, it’s wrong to overlook other strategies. Evidently, re-structuring the campaign tends to be more efficient than any other course of action. Perhaps, this is something basic, but taking over a new campaign or revisiting it is always worthwhile.

Google rewards relevancy

Google has made other changes. With the introduction of Quality Score, you no longer control the number of advertisers. This factor has caused an impact on the bidding equation. In that regard, it’s well-nigh impossible to stop competitors from bidding more than you. Does this mean they will beat you forever? No.

Google relevancy is all about keywords and the way you associate them to ad groups. You can have 10, 12 ad groups and a wide variety of products and your homework is to practically use the relate keywords to relate them. It can be tedious and probably soul-destroying but in the end it will reap benefits. No matter how many ad groups and products you have, you should never break them into different groups. You should never separate them. This means a remarkable change in campaign structure. And certainly, Google will reward for it.

Ad copy and ad extensions

Ad copy performance will depend on your ability. It means that you should avoid adding keywords for fun to trick Google. Ad copy is the ability you have to link ad copy to the keywords of your campaign. You may think this point shouldn’t be here because it’s obvious but many companies pay little regard to this and neglect the correct use of keywords and ad copy. II you do a good job, you will see good results in your Google relevancy rates, caused by a higher consumer response.

Apart from that, you should forget the fact that ad extension can rank you higher. However, best ppc company decide when and how to make use of them. They base their decision on the following factors:

If the extension will benefit you or not.

I f the Ad Rank and ad position are in a good position. They must be high enough, or they won’t be displayed.

Ad Rank is an important factor for your campaign structure. It comes with a lot of components that give it a new twist.

Setting are used based on the campaign structure

Once you’ve settled on the structure, there are other decisions to make in each level. Firstly, remember that there are three levels, which are: ppc campaign, ad group and keyword.

For starters, you have the campaign level to take over geo-targeting and budgets and the group level to control ad copy.

Mind these levels, because they will lead you to success. In other words, the campaign must be well- structured. It is not advisable to add a high-volume keyword to an ad group with a lower volume of them. If you do so, the high-volume keywords will limit the exposure of those keywords that have a different trait, lowering overall the exposure of your campaign. Make other campaigns by including keywords wisely. And with that, you will never struggle with budget control.

Summarizing

It is wrong to neglect campaign structure. When running a campaign, it is important to make changes or visit it on a regular basis. Surely, you can’t change them for the sake of it, there are however, things to consider before proceeding. Keep in mind that AdWords constantly edits their polices, consumer behavior fluctuates and websites change all the time.

Ultimately, they are the factors that no ppc management agency can overlook. Experts recommend revisiting it every year to make sure it is giving the wanted results.

But structuring the campaign does take time. You can’t make your PPC Ad campaign over in one day or two. You will be changing, adding and deleting keywords over the course of time.

Landing pages are part of the work you can’t neglect but remember that rush decisions destroy your strategy. Revisiting the ad campaign structure doesn’t just consist in changing things; it refers to checking and evaluating the results of your strategy. And most importantly, it allows you to be ahead of the game without spending money.

In reality, many definitions have evolved since 2016. There are many articles about that on the net. This is one of them. Please, check.

When Facebook ads reseller, they have something in mind: driving business goals. But to accomplish their goals, they need to keep track of their ads and make sure they are working well. Along with the API release, Facebook found it necessary to also make changes in the cost per click. This encompasses clicks and apps while likes, shares and comments were excluded.

This update allows understating the actual performance of ads much better. In near future, these modifications will be visible in Power Editor and Ads Manager as well.

Read on to get insight into this update.

How CPC is measured on this social network today

CPC is measured by counting any click on a link, like, “continue reading”, a comment or a share. CPC considers ad units as well.

New definition of CPC

CPC only made improvements in link-click accounts, associated to ad objectives. This is the equivalent to:

Clicks to enter a website.

Buttons like Shop Now, also known as Call-to-action clicks.

Clicks to get an app installed.

Facebook canvas app clicks.

Clicks to go to a website to watch a video.

Strong reasons for this update

Over the last years, Facebook’s ads have been changed to benefit advertisers and help them reach their business goals. This update is an example of that because it allows advertisers to progress in the bidding process and in the campaign optimization. It enables measuring Cost per Click more accurately.

What this change means

This change will allow getting better return on advertising spend because the cost per click will be much lower. In other words, paid advertising services will only have to concern about the most valuable outcome. The update separates click links from engagement clicks which allows spending money more efficiently, regardless of the type of bid you make (links, comments and shares)

This modification will cause the click campaign reporting metrics associated to show differently. Along with that, revenue will be higher because you will only count the clicks that are relevant. Yet, you will notice a slight decrease in the CTR (click-through-rate). This is because CTR won’t be part of the additional clicks.

Importance of the additional clicks

A signal that tells you that you’re posting relevant information is when your ads get liked and shared a lot. In this positive situation, ads have a better performance at auction, enabling advertisers to be more confident and bid for engagement clicks, that is, comments, likes and shares. Due to this, it is easier for them to play around with the optimization options available without a problem and get better results. The downside is that PPC will not be tracking these outcomes.

Getting shared, commented and liked too much shouldn’t be an end to you. It is not a goal per se. The best outcomes come when you decide on the right business objective.

So, what’s next?

All boils down to the method you use to buy the ads. How you buy them really matters here. Below are some cases:

You don’t need to do anything if you use adwords expert or Power Edition to bid for Facebook ads. They will be sharing extra information about the new CPC procedures in those interfaces. Facebook will also be messaging advertisers once the update comes into effect.

If you use another method like Facebook Marketing Partner, talk with your Marketing partner then. He will let you know the right moment to use the new API and CPC.

For users who buy ads through API, they can start bidding with the new API since July 8. October 7 is the deadline for those willing to stay with the old CPC for longer. The new CPC updates will be thoroughly implemented after this date, so they won’t be able to use the former definition anymore.

Pop over to the Facebook developers’ blog to learn more about this change.

Getting started with Amazon is simple and fast. But when it comes to gaining exposure through Amazon PPC, the process can be cumbersome and time-consuming.

Amazon is the 3rd most popular advertising platform today, posing tough competition to Google and Facebook.

There are over 2.5 million active sellers on the marketplace and the competition is cut-throat. So, it isn’t surprising if you have not yet been ranked as the “best seller” or got the luck to achieve the “buy box.”

However, leveraging the power of effective Amazon PPC management can be your best bet to improve exposure and sell fast on this promising platform.

Here are the secrets to building a killer Amazon PPC campaign that delivers outstanding results.

7 Amazon PPC Advertising Tips to Drive Increased Traffic & Boost Conversions

Discussed here are the blueprints of Amazon PPC optimization that will help you get the most out of your limited budget.

#1: Drive “relevance” by focusing on the searcher’s intent

To drive effective results for your Amazon PPC campaign, it is important to be most “relevant” to what the searchers are looking for.

It is also a proven technique to reduce irrelevant clicks, thus, lowering your CPC.

You have to think of the way your potential customers think when they search for a product that you sell.

This will help you model the right keywords, making your products most relevant to what your customers are searching for.

So, how do you know what keywords your customers would use on Amazon search box to find a product?

Use advanced keyword tools like Google Keyword Planner or Keyword Tool.

Make sure you target both long-tail and short-tail keywords to be most relevant, increase visibility, and drive genuine clicks.

#2: Use Amazon ‘Sponsored Brands’ to boost brand awareness

When someone searches a product on Amazon, the ‘Sponsored Brands’ ads appear at the top of the search results.

Therefore, they are trusted by over 18% of buyers and perceived to be more credible and verified products. It helps build strong brand awareness and is useful in advertising multiple products.

When combined with branded searches and category keywords, you can use Sponsored Brands ads for top-of-the-funnel advertising. The ads can be optimized to direct clicks to your Products Listing Page and the storefront.

#3: Continuously test, optimize, and improve your Amazon PPC ad copy

This is one aspect that many Amazon sellers shy away from. Once the ad copy is ready, they post it and only keep tracking its performance.

However, advertisers fail to understand that if they do not split-test multiple ad copies, optimize and tweak them, it will result in a poor-performing PPC ad campaign.

As an Amazon seller, your primary goal is to get more leads and boost your sales.

To achieve this, it is imperative to create multiple ad copies that are attention-grabbing and test which concept gels well with your potential customers.

Plus, you should focus on Amazon PPC optimisation – improving the ad copy, optimizing your keywords and landing pages, smart bidding, etc.

This should be an ongoing process to ensure you reap higher revenues from your ad spends.

Get professional Amazon PPC management service to power your campaign and generate better results.

#4: Leverage Keyword Match Types

To refine ad targeting, Amazon provides the option to use keyword match types – exact, broad, phrase, and negative. Match types help find out how closely your keywords will match the product ads for a specific ad group.

i. Exact: The ad will be shown only when the search query matches the keyword exactly. However, singular or plural variations also match here.

ii. Broad: The Amazon PPC product ad will show up when all the words in a user’s search query match your keywords. The order of the words, spelling variations, misspellings, and synonyms will also match.

iii. Phrase: The ad will show only when the search query has keyword/keywords exactly in the right order given. Singular or plural keyword variations are also included.

Adding negative keywords is another powerful tactic that Amazon PPC experts use to prevent increasing your ad spends due to irrelevant clicks.

Negative keywords are the phrases or search queries for which you do not want your product ads to be triggered.

Including negative keywords will ensure that the ads will not be clicked irrelevantly. This will help lower your CPC that often increases unaccountably due to inappropriate clicks.

#5: Optimize Your Bids by Ad Placement

Amazon now allows advertisers to refine your PPC campaigns more efficiently and gain better control over where the ads will show and how much you can pay for them.

So, you can adjust your PPC bids based on ad placement. You have three options for placing of ads –

At the top of Amazon search results on Page 1

Anywhere in the search results

Any position except the search results, i.e. on the product details page, add-to-cart page, etc.

Analyze your Amazon placement report and identify which position has driven more visibility and conversions.

Based on the data, you can adjust your bid to leverage the more promising ad placement.

#6: Place product variations in the same ad group

If you have a single product with variations in color, size, flavor, etc, you can put these in the same ad group and save cost.

Amazon will display the product ad with the most popular variation to drive traffic. Once a customer clicks the ad and visits the product page, they can choose from the variations available.

If the customer specifically mentions the variation (suppose the color), the ad with that particular variation will appear on the search results.

Consult your Amazon PPC agency to learn more about this feature.

#7: Hire an Amazon PPC Consultant

Finally, a killer tip to build a high-performance and result-driven ad campaign is to hire a professional Amazon PPC optimization service from an expert.

They have in-depth knowledge of the platform and can strategize a winning campaign that drives you more leads and conversions.

Plus, an Amazon PPC specialist will test, optimize, and tweak the campaign regularly to ensure improved performance and better results.

A good Amazon PPC management agency also tracks and analyzes the results continuously and provides a comprehensive report with actionable insights.

Following these essential tips and hiring expert Amazon PPC services will help design an ROI-driven ad campaign and generate amazing results.

CRO is not easy and represents a challenge for many. It encompasses a lot of activities that entrepreneurs and marketers must do every day.

They have everything you need to steer your site in the right direction.

CRO involves many tools that help you boost your website leads in many ways. Plus, they all are used similarly.

Conversion rates work better than others, which means there are as many solutions as conversion rates in the market but none is perfect, actually. Moreover, it is always daunting and frustrating to shift through the options to solve a particular situation.

Here are several conversion rate optimization tools believed to be the best of the bunch on the marketplace. Keep reading to find it out.

1. Buzzsumo

If you want to track everything you post with a corresponding ranked list, Buzzsumo may suit you.

It enables you to keep track of the views and shares on Facebook, Twitter, Pinterest and other popular social networks like LinkedIn. You can see all the information well sorted in a time frame.

Best PPC service providers can use this tool to choose a nice title for a marketing books article. It allows checking the performance of a title.

The tool distributes user profiles to classify data, so your webpage is shown demographically.

The software empowers Adwords Expert to market funnel, search for more information and add more topics to your web pages.

2. CrazyEgg

Heat mapping is what best describes CrazyEgg. Heat mapping basically displays colors for different stats to indicate what web pages of are more frequently visited and clicked on. CrazyEgg uses orange, green and yellow.

With this app, you have a better idea how visitors interact with each one of the web pages, so Google adword experts can improve them accordingly. You can modify the layout or other elements to upgrade the design and get higher rates. Crazy Egg allows seeing where users click the most, so that you can remove those widgets that prevent you from having an acceptable retention of traffic. It is pretty much a good method to optimize your conversion rate.

3. Coschedule’s Headline Analyzer

Whenever you post an article or something, you should make sure to select the right headline. Is it attractive? Does it look professional? It does take a rocket scientist to this, but Headline Analyzer can help you with that.

Coschedule helps you figure out user curiosity. It ranks your headline success from 0 to 100. Of course, 100 means the headline is on top of the game. It basically does the predicting of how successful it will be. The tool takes Google Search results as a reference to throw rates.

Mostly, terrible titles are too short or unclear. The program tells the google adword agencies if it needs some flair or not. Sometimes, adding keyword may suffice.

Coschedule is, however, a little strict when rating but 77 is a nice headline that still needs improvement.

4. Hello Bar

Hello Bar is a tool you can use to guide your visitors through your web site more efficiently. In essence, it displays a banner that works like a call-to-action for users to click and find information that may be appealing.

There are many ways to use Hello Bar to convert irregular visitors into subscribers and customers.

It is application you can configure to work on several web pages. If you have hired adword PPC agency and want to promote a new product or service, Hello Bar is a good idea to make them visible.

5. Intercom

Intercom is a tool that permits you to include a chatbox so you can have proper feedback with your customers all the time.

With Intercom, it is easy to talk with visitors about their wants, needs and intent. The tool also includes pop-ups to increase click rates.

6. Optimizely

Optimizely has been used for a long time by Starbucks and EBay. It tests web pages.

What people like about Optimizely is its user-friendliness as you don’t need to be expert to handle it. With it, you can enhance web pages and put them through tests to determine the variations that seem to work better.

It works on A/B testing, hence its popularity as one of the most popular software tools to boost CRO efforts.

The result of any digital marketing campaign is to be found on the search engine results where target audience would search for products or services you offer. One of the best ways to ensure being on the top of major search engines is by properly channelizing paid campaigns. Pay-per-Click (PPC) is the most effective, affordable type of paid marketing and can be used by businesses of all shapes and sizes. Whether you have a small floral business or have a chain of international restaurants, it is the most effective way to drive relevant traffic to your site.

While it brings great results, there are some important points that must be kept in mind when managing large accounts with higher volumes of campaigns.

Let’s explore the top golden rules of running a successful PPC campaign management.

Don’t Launch a Campaign without Understanding Client’s Business

When it comes to launching a PPC campaign, nothing can be more damaging than launching your campaign without a proper understanding of your client’s business, target audience, and goals. It can cost you dearly and can be damaging to your PPC optimization. And the reason here is, if you don’t understand your client’s business, you are likely to target wrong keywords in the less result-oriented geographical area.

Before launching a PPC campaign by Google adword experts, make sure you have clearly defined goals for the branding in order to make the campaign a great hit. Remember, without goals there can be no strategy and success.

Never Take Planning for Granted

I have seen many PPC campaign managers initiating campaigns without proper planning. This results in multiple campaigns and ad groups targeting a single product category. Also, it results in duplicated keywords and ad groups. Remember, only one ad per advertiser is displayed by Google on a particular keyword. So, make sure you don’t put duplicate keywords on different ad groups.

Additionally, Google would monitor the click-through-rate of each keyword during your campaign. With duplicate keywords, it’s going to be difficult for Google to identify best-performing keywords, resulting in confusing statistics.

Negative Keywords are Also Important

With the best keywords to attract more visitors, clicks, and sales, it is also important to prepare a list of negative keywords. It is important because you want your ad to appear on the top, no matter what users are searching on Google. Using negative keywords ensures that your ad is displayed on the top even with the relevant keywords and negative keywords as well. Identifying the negative keywords is the first step of being on the top of search results.

Maximum Revenue Should be Your Top Priority

Your investment into the paid campaign by PPC experts is not just aimed at improving user engagement, clicks, but also improving revenue through more sales. So if a keywords is resulting in a lot of conversions, then it’s smart to give a special emphasize on the particular keyword and increase its budget or transfer some of the budget from the low performing campaigns. Work in close relations with the clients to determine the amount they’re willing to pay for the particular keyword.

Use Conversion Tracking Tools

There have been various incidents where PPC management agency would run PPC campaigns for months or years without any conversion tools. What’s the meaning of running a paid marketing campaign without knowing its outcomes? Knowing the results and measuring its effectiveness is the best way to identify most-performing keywords and the benefit they have brought to the business.

Using tools like Google Analytics proves to be the best source of tracking your conversions through the paid campaign. Conversion tacking tools let you know what happens after a user clicks on the ad. If customers are buying your products after clicking though a particular keyword, identify it and put more emphasize on it. The best performing keywords are worth bidding on.

Keep Optimizing Ad Copies & Landing Pages

As soon as the visitor lands at your landing page, he (or she) should see what you’re offering. The landing page should load as fast as it can. Keep a check on your landing pages and keep optimizing them with more engaging titles, taglines, and the ability load faster. Try using different types of call-to-action statements to see what drives conversions.

Remember, no one would appreciate to see the same page design every time they land at your page. Optimizing should be a regular activity, allowing visitors to come across something new, engaging every time. Keep optimizing your landing pages for better results.

Bottom Line

For a successful PPC campaign, it is essential for the eCommerce PPC to know which metrics are critical to client’s business and how to make use of them for better results. Properly understanding the metrics results in higher visibility and revenue for your client.

With rapid advancements in the digital space, the far-fetched possibilities of display advertising continue to expand.

It is the sheer size and matchless possibilities of creativity that make ‘display’ a powerful marketing tool to create brand awareness in the minds of the consumers.

Brand building is the crux of business success today and display advertising campaigns are a sure-shot way of spreading the word and instilling a sense of loyalty among the customers.

Why is Brand Building Important for a Business?

How often have you come across people calling themselves an “Apple guy” or a “Reebok man”? Get into your shoes and answer – how likely are you to buy a product or sign up for a service from a brand that you don’t know about?

That is the power of brand building for any business. It is an art of infusing your brand into the lifestyle and buying interests of your consumers so that they come back to you every time.

While it might sound vague for marketers who look for just ‘numbers,’ building a strong brand image is pivotal for a business and its overall goals.

Brand building helps foster trust and confidence. 81% of consumers say they would only buy from a brand they ‘trust’ (Source: Oberlo)

The overall perception of a brand helps shape consumer experiences and brand value

Brand awareness aids in improved audience engagement

A well-known brand represents authenticity. 86% of consumers state ‘authenticity’ is one of the most important factors they consider in choosing a brand

A brand which is omnipresent and has high levels of audience engagement is likely to see a growth in revenues by 33% (Source: Oberlo)

Now that you understand why brand awareness is crucial for your business, let’s see how display marketing can help build a strong brand.

3 Smart Ways to Build Awareness through Display Advertising Campaigns

When it comes to building brand awareness in the digital arena, an awe-inspiring ad creative can win over the minds and hearts of your consumers.

And display advertising, with its size and format, provides unmatched options to tickle your creativity.

This form of advertising enables businesses to play with consumers’ affinity, passion, sentiments, reputation, or affection.

Thus, it hits directly into the minds…and hearts…of your audiences, instilling a powerful brand image and compelling them to buy.

While display ad management may not drive measurable results in the form of clicks or conversions, but it certainly helps build long-term brand value.

Here’s how to leverage display advertising services to create a brand that everyone engages with instantly:

1. Contextual Targeting

Google Display Ads management is driven by AI-based technology that understands the type of content on the webpage where you want to serve the advert.

It also takes cues from the visitor’s buying interests (affinity) through their browsing history, past clicks, etc. Combing this information, your display ad is most strategically positioned to reach the right set of audience as well as be ‘relevant’ to the web page based on its context.

Suppose you are launching 100% organic skincare products and want to spread the word among women of all age groups.

Based on your target keywords, the ads will be served to your audience set in ways that are most contextually relevant – when browsing through an ecommerce store, when reading a blog on skincare or watching videos on tips to take care of their skin, etc.

Alternatively, it can also be positioned to your target audience when they watch recipes online, buy home improvement products, or reads about how to be healthy.

Even though the display advertising is not relevant to the content on that page, it is still contextually correct for the person visiting that site.

Continuously knocking the right audience at the right platform helps boost your brand awareness.

2. Display + Video Advertising = 107% More Memorable Brands

In Google Marketing Live 2019, the giant digital advertising network reported that just three 6-second video ads can drive 134% higher purchase intent and 107% better brands than a single 30-second ad on Google TrueView.

So just imagine what wonders your display advertising campaigns will do when combined with video ads!

People love to watch compelling videos than a static ad, which is nothing but just text, GIFs or images.

To create an effective brand image and expand your audience reach, combine your Google Display Ads services with YouTube video ads.

You can also consider introducing your brand via social video ads on Facebook, Twitter or Instagram, and following up with your audience with more brand-related content on display.

The powerful duo will help drive increased audience engagement and better brand awareness.

3. Retargeting

Most advertisers overlook display for retargeting because it does not generate the same rate of clicks or conversions as PPC advertising.

However, display marketing is most effective in increasing awareness, establishing a brand image, and achieving long-term value for your business.

Retargeted display ads may not drive more clicks as desired, but certainly, help augment your brand.

According to a study by comScore, retargeted ads can increase the rate of brand search by 1046%.

This indicates the power of display advertising in increasing brand recall and positioning in the minds of your potential consumers.

You can use display network to retarget your audiences through text ads, in-video ads, Facebook ads, flash-based image ads, or mobile app or web ads.

Conclusion

For businesses with long-term marketing goals, display advertising is a powerful tool to spark interest in the mind of the audiences, engage them meaningfully, and build brand awareness.

It may not get you clicks and conversions that you would expect from your PPC advertising initiatives, but definitely helps build brand value.

You can measure the success of your ad display campaigns in terms of Cost-Per-Thousand Impressions (CPM).

The numbers will change, but what remains unchanged is the brand recognition you gain.

A powerful brand will pave the way for overall marketing success for any business. Hire professional display marketing services to build a brand that everyone wants to associate with.

Pay Per Click (PPC) campaigns are usually tagged as costly marketing methods. This is the prime reasons many are not using PPC to promote their brand. However, a little we know about the PPC is that it can be a cost-effective method if used smartly. Using the top money-saving tips will not only save your funds, but also give you a better understanding of the whole PPC strategy.

Let’s Explore Best Money-saving Tips for PPC:

Choice of Keywords

For a result-oriented and cost-effective PPC campaign, it is important to first understand the actual difference between the broad match modifier, broad match, exact match, and phrase match keywords. The better understanding of these allows you to launch a PPC campaign that is well-designed and structured.

Broad Match Keywords – Useful for ads even in scenarios where user’s misspell the keyword, or just conduct a related search.

Phrase Match or Exact Match Keywords– It’s best to use phrase match, exact match keywords for the industries that encourage a large search volumes. The same applies when your ads are designed to address the large audiences.

Also, create a list of negative keywords that you are sure won’t convert into sales. The terms like free, how to, cheap, or any other term may be listed in the sheet.

Quality over Quantity

When biding over your best keywords, it is better to prefer quality over the quantity. You can save some instant cash by implementing the following tricks on PPC campaign while ensuring to improve traffic quality to your site.

Navigate keyword is helpful in preventing ads from being triggered by a certain word or phrase.

Ad schedule allows you to display your ad on certain days and time when you’re there to handle customer inquiries.

PPC ads with higher quality scores lead to lower costs and better ad positions

Launch multiple sets of advertising copy to check which copy performs the best.

Call tracking

If you are thinking that opting for call tracking solution is an additional cost, you may be wrong. In fact, it can be a money-saver as a good call tracking software can provide a dashboard with an overview of constructive data and all the relevant information you may want to use for effective PPC campaign. Call tracking solutions offer a great scope for the PPC managers to review and reconstruct the ads easily.

Review PPC Performance

As a PPC manager, your job doesn’t end when your ad is public, but it is just the beginning. It is suggested to review your PPC performance time to time. Based on the performance and flow of visitors, you can implement required changes for better results. You can check the best times when incoming traffic is high and low. Make sure to spend more on PPC ads during the peak hours to boost the performance of your AdWords campaign. Use the follow tricks to maximize PPC campaign results:

Adjust bids for better results using location data along with peaks data.

Review PPC ads’ performance for PPC scheduling ads and setting bid adjustments.

AdWord’s geolocation setting I simply amazing that lets you to display the ads to certain regions. It is also among the most overlooked features in AdWords. However, the problem is that most advertisers either improperly set geolocation parameters or fail to apply it. Analyze your ad’s performance and set geological setting to the optimal hours of operation.

Concentrate on Mobile Traffic

With the balance of search volume tipping towards mobile from desktop, your whole focus should be on the mobile traffic. Make sure to set your device targeting setting as more and more people are searching for products online through mobile devices. Even the searches that convert from desktop are likely to have begun through mobile devices. Additionally, creating a mobile-friendly website saves a lot of your users’ time, resulting a better way to convert. Focus on creating dedicated ads for mobiles and you will see an increase in click-through rates.

Bottom Line

Did you know that even if you do not have any knowledge or expertise in PPC, you can still offer excellent results to your clients and make money from it?

And even if you are a PPC expert, you may not have the time to provide a full-suite of pay-per-click services?

Let’s get is straight: Just because you are a digital marketing agency does not mean you have to be excellent in PPC advertising or spend time delivering results for your clients. You can still make money from it and grow your agency.

How? White label PPC management is the answer!

What is White Label PPC?

White label PPC is a service that digital marketing agencies can buy, rebrand and resell. It is a B2B reseller programme where a company outsources services from a white label PPC agency and resells them as their own.

As a digital marketing firm, you can seamlessly add new services without more work, time or training.

You can outsource comprehensive white label PPC services to a third-party or simply get expertise for dedicated solutions like PPC consultancy, reporting, etc.

A digital marketing company, for instance, can outsource PPC white label services to a reputable agency, sell PPC and get the campaigns managed with reporting under their brand.

Why Agencies Need White Label PPC Management?

Typically, PPC white label reseller model is where a third-party (generally one who specialises in PPC) manages the entire campaign with complete anonymity and you resell the same to your business clients under your brand. Here’s why you should consider white label PPC outsourcing:

Gain a Competitive Advantage: The competition is getting tougher in the digital space today. Partnering with expert PPC resellers can help achieve exceptional results for your business clients in lucrative paid search platforms online.

Save Time: You will have an entire PPC team working on multiple high-value PPC campaigns. No extra work or training required for your agency.

Deliver Great PPC Results: Since you have an expert white label PPC agency running the campaigns, your clients get excellent results with higher revenues.

Grow your Agency: As your clients get superb PPC results, it will help establish your brand and get an edge over competitors. You can easily add more services and gain new clients.

Increased ROI: White label PPC management brings a new stream of revenues for your digital marketing company. As your business grows, you get a higher ROI.

How White Label PPC Works to Generate Leads in 7 Days?

When you take the white-label approach for PPC advertising solution, top-level companies guarantee lead generation in just 7 days. Here is the proven and effective process they follow to deliver guaranteed results with 4000+% ROI for clients:

1. Quick On-boarding

After in-depth project discussion and strategy planning, prominent white label agencies adopt the fastest on-boarding process to get started right away. In most cases, you can expect everything from PPC account signup to campaign build-up, all within just 1-3 days.

And this is no magic; nor do they compromise with the quality to deliver the service in haste. They are white label PPC agencies that work dedicatedly and fully to provide only paid advertising services.

They have a team of PPC experts, creative designers, campaign builders, content writers and project managers who focus only on making your clients’ projects most successful.

And when the entire team works collaboratively, lead generation in just 7 days doesn’t seem like a myth.

2. PPC Campaign Management

Agencies providing best PPC services in India perform ongoing competitor analysis and keyword research to target keywords with high purchase intent. They will refine the keywords on a weekly basis to ensure the best PPC results.

Knowing what your competitors are doing – strategies and trends that are working for them – is another pivotal part of lead generation.

White label PPC agencies will analyse your competitors’ pay-per-click plan and devise new strategies for your clients to achieve compound success and reduce risks.

In addition to the above, the campaign is continuously managed and improved to deliver both quantitative and qualitative results for your clients.

They create PPC ad copy extensions and split-test them every week to ensure the ads are well-optimised for lead generation.

3. Build Custom Landing Pages

Another important aspect that goes in lead generation is the landing page a Pay-Per-Click ad is directing to. If the client’s website is not optimised to capture qualified leads and convert, even a successful ad campaign will fail to deliver quality results.

PPC white label services include custom landing page building that can boost their conversion rates by over 20%. The agency will design creative landing pages that compliment your PPC campaigns and convert.

They use different page layouts, techniques and lead form styles for lead generation and maximum conversions.

4. Tracking (Calls + Leads)

Without precisely knowing which keywords are converting into leads and which are just wasting your client’s money, it is not possible to optimise a PPC campaign.

A white label PPC agency will set up call and conversion tracking solutions to analyse the data and make necessary tweaks into the PPC campaign.

For call tracking, their PPC specialists will record and listen to all calls that the campaign generates. This helps identify qualified leads who can then be further nurtured for conversions.

Lead tracking through form submissions or email subscriptions is another powerful lead generation tool that white label agencies use.

The data gathered from tracking calls and leads helps the agency to optimise the PPC campaigns with the right search terms to get more leads and maximise your ROI.

5. Lead Generation Report

Every month, your clients will receive a comprehensive and easy-to-interpret lead generation report, 100% branded to your agency. Each report consists of the client’s KPI statistics, achievables, and a comparative study of the results with the previous month’s reports.

Good white label PPC management companies also provide actionable insights with each report.

Conclusion

To grow your business and increase ROI, it is imperative to choose a white label agency that is reputable and has extensive experience in PPC advertising.

Make sure they maintain 100% transparency and confidentiality as a PPC white label reseller while you have complete ownership of the account and everything related to the campaign.

Owning a dental practice is challenging, especially when the competition is cut-throat. Do you want your dental practice to get noticed amidst the clutter? Drive new patients every day?

Getting your dental practice listed in local directories and yellow pages no longer work in bringing new patients.

At the face of stiff competition, you need to constantly promote your services and reach out to your potential patients right at the time when they looking for a dentist.

Plus, consumers are more technologically-driven that ever before. This calls for an effective digital marketing strategy, such as dental PPC advertising.

Adopting these 9 proven dental PPC marketing ideas can help reboot your marketing efforts, driving qualified leads and better conversions.

1. Start by building a Website for Your Dental Practice

The crux of a successful dental advertisement campaign is a high-quality website. It helps create a positive first impression when someone clicks your PPC ad and gets directed to your website or landing page.

It is their experience or journey through your website that plays a pivotal role in converting PPC clicks to conversions.

Some key factors to consider in building a website for your dental business are a simple design, user-friendliness, fast loading, and responsiveness.

Plus, it is also important to create excellent-quality, unique and fresh content to engage your visitors meaningfully and invoke them to book an appointment.

2. Create Local Awareness with Dental PPC Ads

When it comes to spreading the word for your dental practice, it is important to be “specific” about who you target.

Most likely, you will only want to target audiences that are located at proximity to your dental practice, say within a 50-mile radius.

So if your dental clinic is in California and your marketing strategies are targeting someone in Houston, it will not do any good to your business. That is because people would only like to visit a dentist near them.

Therefore, local targeting with dental PPC management service is a great way to market your practice and generate relevant leads who have the likelihood to convert.

Local PPC ads can be useful in sharing important details about your business, like hours of operation, address, distance with a “Get directions” link, and a CTA with a call button to book appointments instantly.

3. Segmenting with Google Adwords

Targeting your audiences using Dentist Adwords management can help add more layers to your dental practice and thus, give you a competitive edge.

Google Adwords for dentists provides the option to set up different PPC ads targeting different audience segments.

For instance, you can create a PPC ad highlighting general dental check-up or routine cleanings, and target it to people belonging to low-income levels. On the other hand, you can target your cosmetic or prosthetic procedures to patients with high income.

Segmenting can help drive the most relevant traffic, increase click-through rate and lower your CPC.

4. Set up Local Search Ads

When people search for dentists or dental clinics, they land up on the search engines. However, getting at the top of organic search listings can be cumbersome. Set up local search ads instead.

A dental PPC agency can create high-performance, result-driven local ads for Google Search. These are specifically optimised for local search and therefore, when someone searches “dentists near me,” your ad will show up.

Local PPC search ad techniques may include Google Map listings, targeting keywords with local tags like “near me” or city name, adding Adwords extensions, etc. Consult an experienced dentists PPC company for effective results.

5. Engage on the Social Media with Facebook PPC Ads

Do you know that 70% of potential customers choose a local business that has strong credibility on social media? So if you’re dental practice does not have a social media presence, then you are missing out on a huge segment of your potential audience.

Use Facebook ads to promote your brand on social media and engage your audiences with compelling ad copies. The social media giant offers a variety of advertising options, helping drive more clicks and better conversions.

6. Mobile Call-Only Ads

Do you know that over 60% of searches are conducted on mobile phones to find local business information? Leverage this opportunity and create PPC advertising for dentists that are targeted only towards mobile users.

Using Google Adwords, you can design mobile call-only ads that will keep your business phone ringing every time.

7. Use Facebook Messenger Ad Type

Facebook has introduced a more personalised and direct advertising approach using Messenger to communicate with audiences.

Use “Send Message” in the CTA and when someone clicks it, it will direct them to your dental practice’s Facebook Messenger.

This is a great way to engage with your audience, provide solutions to their dental problems and inspire them to book an appointment.

8. Consider Advertising on Google Maps

Google Maps PPC advertising is one of the most effective ways to market your dental practice and drive only targeted local audience.

When someone searches “dentist,” Google Maps automatically reads their location and will show the ad results on the map as well as on the search results list.

If you are targeting Google Maps ads on mobile, it can also include CTA, call buttons and directions.

This is a result-driven strategy because people who search using Google Maps are most likely to convert within 24 hours.

9. Remarketing Ads

PPC is one of the most cost-effective and powerful strategies to retarget people, who have earlier visited your website, booked an appointment but did not convert or haven’t turned up for over 6 months.

Collect email addresses of your potential and existing patients and conduct a Customer Match on Facebook or Google Ads.

It will help generate a remarketing audience. You can then create a PPC ad targeted only to this audience set. The ad copy and CTA will be completely different from your general PPC ad.

This is an effective strategy for dental lead generation.

Conclusion

One of the best things about dental PPC is it helps generate immediate results. Seek expert advice from a dental pay per click consultant regarding which PPC strategies are most effective for your dental business.

Make sure you choose only an experienced and reputable dental pay per click company that has in-depth expertise delivering quality results and improved ROI for dental practices.

With COVID-19 becoming a global pandemic today, self-isolation, social distancing and work-from-home have become the new normal.There has been a paradigm shift in consumer behaviour, affecting demand and supply. The COVID-19 effect on business has been radical, with many companies and start-ups being forced to shut down indefinitely.Those who have managed to stay operational amidst the crisis are facing significant uncertainty.For such companies, there are two options to address the effects of lockdown on businesses:

Adapt, survive and grow by rethinking their PPC services

Remain stagnant amidst these uncertain waters with lack of innovation and farsightedness

Unfortunately, many companies are embracing the latter option, particularly when it comes to PPC Adword.For example, recent studies report that Google and Facebook are at the brink of losing

over $44 billion in ad revenues in 2020

due to COVID-19 impact on digital economy.Businesses affected by coronavirus fail to understand that putting a halt to their PPC ad budget isn’t going to help anymore.In fact, adjusting their strategies or hiring the best PPC services is an effective survival strategy that can help businesses come out of the crisis in good shape.The pandemic is a crucial time to refocus on strengthening your marketing strategies, making your brand or business most relevant to the current crisis. PPC is your turnaround strategy.

In this blog, we will discuss how professional PPC services in India can help a business during COVID. Hiring a PPC expert can help re-strategise and optimise your ad campaigns, making the most of this pandemic condition.

#1: Review Your Business Value Proposition & Messaging

COVID 19 impact on business in India has virtually changed the PPC landscape overnight.And why just India! The impact of COVID 19 on USA and other countries has been devastating, with a majority of businesses shutting down.In this scenario, advertisers need to be innovative, agile and patient to achieve results in this fast-changing environment.Start with optimising your brand value proposition and PPC ad messaging. Think how can be your product or service considered an “essential” or a priority amidst COVID 19 impact on India or other countries.The primary trends to consider for optimising your PPC value proposition and messaging include:

Medical and essential services

Social distancing

Work from home

Entertainment/ on-demand streaming/ communication

Homeschooling

Self-care and beauty at home

You are lucky if your product or service fits into one of these trends. If not, consider modifying it or marketing it strategically to best fit into the current situation.In both cases, you need to pivot your PPC value proposition and messaging to address the effects of lockdown on business in India.Taking into consideration, the lockdown impact on IT sector and ecommerce, you can also shift your business digitally for the time being. Provide webinars and workshops or try selling your products online.Your Google Ad expert will likewise optimise your PPC campaigns to be in line with the current scenario. Here are some areas you need to work upon:

Review your Call to Actions (CTAs). Revise your “Visit us at our store” messages

Use a reassuring and calming tone with a positive ad message. “Stay Safe; Stay Healthy” messages can go well in this scenario

Do not forget to mention your hours of operation

Incorporate shipping information with positive words like “Fast”, “Free”, etc.

Messaging that informs the audience your response towards building a smart business during COVID 19; safety & hygiene issues; corporate social responsibility; employee education, etc.

The optimised and COVID-targeted value prop and messaging should not only go into the primary ad copy but also in sitelinks, call-outs and landing pages.

#2: Create a Digital Experience

The only ray of hope for businesses affected by coronavirus is to change what they offer and most importantly, how they offer. Since people are apprehensive about leaving their homes, you can take your business to them and increase sales – digitally.For this, you need to adjust your business model to survive the effects of lockdown on business in India and other countries.

Here are some ideas your expert in AdWords can adopt:

1. Create an innovative experience: Use the power of Virtual Reality (VR) to create immersive product or service experiences. Promote it in your PPC ad for maximum clicks. For instance, test-driving a car via a VR app.2. Switch to “delivery only” model: Businesses that have brick-and-mortar stores can change their PPC messaging that target offering products or services through “delivery.” For instance, a restaurant chain offering food delivery at home. Encourage more clicks by making delivery “free.”3. Give away: Bundle your products or services with goods in the medical or essential category or simply give them away for free to boost your sales. This is how you can target customers’ pain points and provide solutions to survive COVID 19 affecting US business.4. Special offers: Considering offering free delivery, selling a bonus pack or a powerful BOGO deal.

#3: Focus on E-commerce and Social Media

E-commerce is the silver lining to address COVID 19 impact on IT sector in India and USA. Platforms like Google Shopping and Amazon are performing well despite USA COVID 19 effects on business. Refocus your PPC ad budget towards Google Shopping and Amazon Ads to increase visibility and get more clicks.You can also target powerful social media platforms like Facebook Ads to make your PPC ads stand out and get more clicks. In a scenario where Google Ads is performing below average due to a radical change in what consumers search today, businesses need to shift focus to other PPC platforms.

Conclusion

Pandemics like this have always affected PPC. It will disrupt the industry but do not stop your PPC campaigns.In fact, this is the time to hire Adwords experts and make the above-mentioned adjustments to generate good results. Only an experienced Adwords expert can help strategise improved PPC campaigns that are in line with the current event.

Adwords specialists

will also measure the PPC results and help make rational business decisions based on the data.Make sure you seek consultation from certified Google Ads experts who continuously upgrade their skills to provide customised solutions that can help cope with the COVID-19 situation.

Pay per Click (PPC) is a great way to promote your products to the target market, but working on it means spending a great amount of time on Excel sheet to sort keywords, create account structure, list reports, and analyze website data to make the correct decision to optimize your account. If you are already short on time and want to launch an effective PPC campaign without spending too much of your time, mastering Excel will help you with all the data-related tasks so you can spend more time working on Strategy.Let me introduce you to the top Excel shortcuts for effective PPC.

Drop Your Mouse

The first key rule of saving time on Excel is to drop your mouse and start using keyboard only. Keyboard shortcuts are the fastest and the most efficient way to work as we deal with a lot of data and some tasks are repetitive. These shortcut keys allow users to increase the speed up to 3x on Excel.The most common and most used shortcuts on Excel include

CTRL + C

CTRL + V

CTRL + H

While they are the easiest shortcuts for Excel, but believe me, they’re really time savers.

Filtering

I bet you already know about the Excel filters, everyone does. We all have used them on different occasions for different settings. Excel Filters are useful to sort by numbers, certain text phrases, or even by colors. Hit Ctrl + Shift + L to sort by filter easily. This shortcut allows you to add filters to all columns of your table or to the selected cell. The same combination can be used to remove the filters.

Inserting Values

When preparing an Excel sheet for your PPC campaign, you may want to insert or delete cells quite often. So, here is an alternative way to do this. Click on F2 button on the top of your keyboard to move into a cell to edit its content directly. Press enter button to confirm your entry or simply hit escape button to cancel the command.

Sorting

This is similar to filtering. We all use this feature quite often but for the different handling than filtering. I would like to suggest you to use the super-fast way to sort contents on your Excel sheet: Alt + 1 or Alt + 2 = Filter from A-Z [CUSTOM]. If you have not adjusted your quick access tool bar, then make sure to click on the small arrow on the right side to use this command. Alternatively, you can also make a right-hand click on the tool bar itself to assign commands.

Editing Cells

If you have already kept your mouse aside, then editing can be a bid task without using shortcuts on Excel. Hit the F2 button on your keyboard. I know I suggested this shortcut to move into a cell, but this also allows you to edit its contents directly. Press enter button to confirm or use escape button to cancel the selection.

Add or Delete Columns

While preparing sheet, when you need to add an additional column in the Excel sheet, simply use a combination of Ctrl + Plus. See, how simple is that? Additionally, you can also delete the row by pressing Ctrl + Minus. If you want to add or delete the whole column, use the same commands, but before you must select the whole column to delete or add.

Format Percentages

As a PPC manager, you may constantly need to calculate one index or another, such as conversion rates, click-through rates, and other percentages. To format numbers as percentages, use the combination of Ctrl + Shift + 5. One best way to use this combination easily is to remember that the percentage sign is located on the 5 on your keyboard.

Display Formulas

If you are new to the hardcore Excel, it is always suggested to get some help from the Excel itself, especially when you’re troubleshooting misbehaving numbers. Use the combination of Ctrl + ` (known as the acute accent key) in order to display the formula used in a cell.

Navigate & Select Quickly

Now that we’re talking about launching your PPC campaign easily without wasting time, navigating through the content on Excel sheet is the best strategy to save your time. If you want to navigate through Excel tables easily, simply use the arrow keys. And if you want to skip to the end of your data, press Ctrl + Arrow to reach end of your data selection.

Additionally, you can select the whole data by simply use the following combination: Hold Shift at the same time.If you are new to using Excel, start with the easier shortcuts or your favorite ones to work your way through the others step by step.

Did you know that 66% of all new product searches start on Amazon? Staggering but true, the ecommerce giant has rapidly outpaced Google and emerged as the #1 search platform for products globally. On average, Amazon witnesses over 197 million shoppers every month. Another report by Oberlo states that 89% of buyers will purchase products on Amazon than any other ecommerce site.

Eventually, you will find a good percentage of your potential customers starting their searches on Amazon or buying products via this ecommerce platform. So if you do not have a dedicated Amazon advertising strategy 2020 or failing to optimize your ads, then it’s time that you should revise your marketing plans. With an effective Amazon advertising campaign strategy and optimization techniques in place, you can generate the best ROI for your business.

To help you make the most of your advertising budget and drive maximum returns, here we have discussed some excellent tips to optimize your Amazon ad campaigns. Let’s understand how you can optimize different types of Amazon ads for better targeting and lowering your Advertising Cost of Sale (ACoS).

1. Amazon Sponsored Product Ads (SPAs)

Amazon Sponsored Product Ads are pay-per-click advertising that enables you to advertise specific products on Amazon’s search results. When someone searches for a product related to yours, your sponsored ad – including the product image and name – will appear in search results along with organic results. If a customer clicks on your sponsored product, he will be directly taken to the ad’s product detail page. Just like PPC advertising, you will pay only when someone clicks on the sponsored product ad.

Sponsored Product Ads may appear on product pages or the first page of search results. The better your ad is positioned, the more visible your ad will be to your audience – increasing its likelihood to get clicked.

How to Optimise Your Amazon Sponsored Product Ads

• Smart Keyword Targeting: One of the most vital Amazon advertising specialist is choosing the most appropriate keywords. The powerful ecommerce advertising platform provides two options for effective keyword targeting – Automatic and Manual.

Automatic targeting is a lucrative adwords PPC advertising opportunity wherein Amazon does the entire work for you. They will suggest a comprehensive list of high-performing keywords for your sponsored product listing. Amazon will also provide valuable insights regarding these keywords and their performance to help you target the most relevant keywords and integrate them into your ad for guaranteed results.

On the other hand, through manual targeting, you can choose your own set of keywords and gain control over how much you can bid for each keyword.

• Optimize your Ad Title: The best PPC campaign is one that has an impressive and engaging ad title. Therefore, it is important that you optimize the title to generate more leads to your product page. An important tip here is to integrate the most relevant keywords into the title and make it captivating for the audience.

• Integrate Negative Keywords: Another valuable tip for Amazon advertising 2020 is adding negative keywords to the Sponsored Product Ad. Generally, you can mark low-value keywords as negative keywords so that Amazon does not display your ad for such keywords. This is an effective strategy to lower your ad spend on irrelevant clicks.

• Optimize Product Listings: Amazon only displays Sponsored Product Ads that are most relevant to a product customer’s search query. Therefore, it is important that you optimize the product listings with the most relevant keywords – ones that you use in the ad campaigns. This will make your Sponsored Product Ad most appropriate to the products a shopper is looking for.

• Use Long Tail Keywords: Since long tail keywords are less competitive, your ad is likely to get more visibility if you integrate them smartly into your Amazon Sponsored Product Ads. Additionally, these types of keywords have a specific intent that you can leverage to target your audiences more efficiently.

2. Sponsored Brands

To make the most of your Amazon advertising campaigns, you can leverage the power of Amazon Sponsored Brands. These are keyword-targeted PPC ads that are displayed at the top, bottom or on the left-hand column of the Amazon search result page. The purpose of the ad is to display 1-3 related products of the same brand at the same time, helping grow your brand awareness. When someone clicks on the brand, they will be directed to a custom landing page.

The sponsored Brand ad is one of the best PPC campaign strategies you can leverage to get your brand discovered and drive quality leads for your products. It is a smart way to get more Top-of-Funnel (TOFU) customers. Amazon advertising cost India for Sponsored Brand ads will depend on the number of clicks the ad gets. However, the minimum cost per click is $0.02.

How to Optimize Your Amazon Sponsored Brand Ads

• Comprehensive Keyword Targeting: In this type of ad campaign, targeting the most number of keywords is the success mantra. Target at least 30-40 keywords at a time, in different varieties. This will help your brand to show up on the search result for the product that is being actively searched by your target audience.

You can use the Amazon Search Term Report to get an overview of keywords/key phrases that customers mostly use to search for products related to yours. This way, you can integrate such keywords into your Sponsored Brands campaign, getting better visibility, more clicks, and higher conversions.

• Optimize Your Ad Copy: If you think your Amazon Sponsored Brands ad is not performing optimally, maybe it’s time to optimize and improve your ad copy. Determine your Unique Selling Proposition and focus on highlighting that in the copy. Do not forget to add the most-searched and relevant keywords.

• Create Specific Ad Groups: Another way in which you can optimize your Amazon advertising campaign strategy is by creating targeted ad groups based on their demographics, buying interests, ability to spend, location and other parameters. Target each ad group with a unique ad creative, keywords, and compelling headlines to drive maximum conversions.

3. Product Display Ads

Unlike Amazon Sponsored Product Ads and Sponsored Brand Ads, Product Display Ads are not keyword targeted. Rather, they focus on customer interests or products. These types of PPC ads direct customers to product detail pages and are paid in terms of cost per click. Here, you can target audiences who already have an interest in your kind of products, thus, driving quality leads who have high conversion potential.

Product Display Ads will appear at the right or bottom of Amazon search results, in email sequences, at top of the listing pages, or customer review page. They can also appear on apps or sites that are not owned by Amazon.

How to Optimise Your Amazon Product Display Ads

• Multiple Targeting: As effective Amazon product display ad management and optimization, create campaigns that target both ‘interest’ and ‘products.’ This will enable you to maximize the reach of your campaign and drive more quality clicks

• Sell More Products: Get professional Amazon PPC management service and harness the platform to upsell or cross-sell your products. Product Display Ads are the best way to sell more products because you are already targeting interested customers. With highly relevant ads and compelling headlines, you can showcase similar products on product pages and increase your reach.

For effective Amazon ad campaign optimization, outsource expert PPC management services to India. They have in-depth knowledge of how to advertise on Amazon in the most profitable manner, generate more clicks, and boost conversions.

4 Simple Tips to Optimise Your Amazon PPC Ad Campaigns & Maximise ROI

Here are some additional tips for you to optimize your Amazon PPC ad campaigns and drive more quality leads for increased sales:

• Organize Your Campaigns Strategically: One of the key secrets to Amazon PPC advertising success is to optimize the campaigns in an effective manner. For best results, you can build a new PPC campaign for each product category you have, create new campaigns for testing new keywords and products, or organizing the campaigns by how your products perform.

• Eliminate Poor-Performing Keywords: Identify search terms that are failing to generate sales for your business. Assign these irrelevant keywords as your negative keywords so that Amazon does not display your ads to the buyers who use these search terms, maximizing your Cost per Click.

• Continuously Test New Keywords: For effective ad campaign optimization, test new keyword sets often. Bid high on these keywords and perform spilled testing to determine whether these are effective in generating revenues for your business.

• Test Different Keyword Match Types: Amazon allows you to pick from broad, phrase and exact keyword matches. To understand what search terms customers are using mostly, select the match type to “broad” and bid high to test how this set of keywords is performing.

Conclusion

Optimizing your Amazon PPC ad campaigns will become seamless and effective when you hire an experienced PPC management agency. They will leverage the latest trends for Amazon advertising 2020, helping your business gain a competitive advantage by targeting your audiences in the most efficient manner.

As we all know that Google’s Ad marketing is growing wide and strong! When it comes to the marketing of Google Shopping, how can Google step back? In recent years, product shipping has grown rapidly and has been dominating retail search marketing as Google ads are the best way to grab more clicks. The sales are rising every day.

Google Adwords have been successful to bring new consumers every moment and yet showing new products to past customers through PPC ads. It has proved to be one of the most successful techniques. Product Listing Ads (PLA) engage customers easily.

Product selling has taken marketing to a new level since the trends are changing and growing speedily. If this continues, 2018 can be the year when the investors will invest in Product based search! Still, the year is about to show what and how new trends in PPC adwords marketing emerge.

Text ads are still popular among advertising format in multiple categories, whereas retail-specific categories play a different role. Thus, text ads and retail category ads are been taken over since the arrival of Google Shopping ads, which is rapidly improving.

People always appreciate easier things, proven through a recent report from AI-Powered intelligence Adhtena, which analyzed 40 million ads from more than 260,000 retailers. Google has definitely dominated retail search market.

Now to make the future of marketing safe, many retailers may have to change their strategies and adopt the new technology and internet marketing techniques and even hire best PPC advertising companies. This is the only way to stay in a bright spot.

Rapid growth in shopping business on Google:

Google always loves new consumers and new clicks. Maybe this is the main reason why it keeps on adding new services and simplifies all the difficult processes which generally trouble people and keep them off the internet. Well, in last few years internet shopping has taken a big leap and changed the whole purchasing course! In this period new clicks have been fallen forward and Google ads for the same are chosen.

The majority of the PPC expert say that Google ads used for retail shopping are in US and UK. It is surprising figures that 74% ads spend has happened in the US and 82% in the UK.

Google Ads have not reached its saturation point; it can be a start to a greater start! Because the value it is providing to the retailers in the term of spend and clicks, is quite generous.

The mobile phone is playing a strong role in this as mobile clicks are also around 40% in comparison to the 35% of PLA. This means that whether you have desktop or mobile screen, Google ads are always working fine for the retailers.

How did it become so strong and popular?

In October 2016, Google launched carousel for desktop shopping and it was first and one of the major changes which led to enhancement of Google Shopping ads. There was never looking back for this service and since its release, it has only gone further. Thus, improving each time it is used. Google has been improving its popular services.

In 2018, the amount of desktop carousel has been surprisingly doubled in the US and the UK-one of the reasons why the dominance of Google Shopping ads is so strong.

While Ashley Fletcher, Vice President for Marketing at Adthena, believes that this expansion won’t last for long.

He also said “Sooner something new is going to arrive and dominate Google Marketing. While that doesn’t seem so sooner future, Google dominance is going to be updated every now and then.”

New Marketing:

Marketing skills for a company especially for a retailer are essential and without it sales are impossible. Amazon has played one of the major roles in online shopping, Fletcher believes that in the future online shopping Amazon will play a big part as well.

Are you planning your marketing budget for 2018/19? Well, this is certainly a bit late to plan your budget, but it’s never too late to start marketing for your brand. And to help you with planning the budget for marketing, we’ve put together some best strategies to allocate your limited marketing budget for effective PPC results.

The great thing is that it’s always possible to launch an effective marketing plan from the google ad experts even when constrained by the purse strings.

Before You Start!

Before you jump into your decision of marketing budget allocation, it is important to be armed with all relevant data and information regarding your target audience. In absence of the relevant data, use test channels to see which combinations are the most effective for marketing. The more limited budget you have, the more it is important to consider the best strategies for better results through google adword agency.

Branding

Graphic Design can do wonders to transform a boring brand into something refreshed and captivating with engaging images, catchy taglines. Although branding is a part of digital marketing strategies such as the website integration, content marketing, social media marketing, and Search Engine Optimization, but it all starts in the design studio.The professional designers research, PPC consultant and draft branding to promote company’s message among the target audience.

If your brand needs a complete logo and brand overhaul, tradeshow booth design, etc., the budget should be catered towards branded design elements and their integration along with hiring the best PPC consultants as well.

Organic Searches

This is often referred as free traffic, but it’s actually not totally free.

Your website is ranked on the top of search results because you’ve spent a good time and effort on Search Engine Optimization (SEO). Only with great efforts, it is possible to be on the top of search results so people can find you. So, expect great returns from organic traffic, but it is also important to be patient and wait for the results adwords optimization offers. SEO takes time to deliver what you are expecting from it.

When you are on a limited budget, it is important to conduct thorough keyword research and create content that includes relevant keywords that people would search on search engines.

Social Media Marketing

In the present era, the power of social media platforms must not be underestimated. Millions of people are interacting with each other, reading stories on social media, sharing posts, and doing a lot more. The businesses aimed to improve brand recognition, must shift their marketing budget to social media engagement and management other than hiring google advertising emergency. With more social media platforms launching SSPC, it is worth considering part for your marketing plan.

Your online profile is sure to be flourished if allocate the rest of your budget towards content development for these platforms.

Content Marketing

Web content is the core of all types of marketing strategies. Whether it’s SEO, PPC, SMO or SMM, content has to be there to create user engagement. In other words, content backs the entire digital marketing and the messaging that your branding portrays.

Also, content goes a step further to drive actions, provide context and present valuable information to the target audience to help your business rank well in the search engines as well as in white label google ads.

Email Marketing

If you have a great number of visitors and email contacts, use them well to promote your brand. Email marketing is fairly the cheapest way available to communicate with your target audience and more people believe in the emails rather than paid ads. And it’s possible to launch an effective email marketing campaign with easily-editable templates available online.

Not just the email marketing is helpful to attract new customers, but also a great way to remind clients of your brand’s proposition. If you run an online shopping website, the options are even better such as cart abandonment reminders, incentives to existing customers, offers promotions, etc.

Paid Ads

Paid ads or paid searches hold a great potential from re-marketing and shopping campaigns to text ads on search engines. And the budget allocation options are quite impressive for adwords optimization. It comes in the budget of even the small businesses. However, since this is going to be a paid campaign, it is important to know about a few basics of bidding on the best keywords. It is worth knowing the best bidding strategies to make sure target audience will come on board through the ads.

Wrap It Up!

The success of e-commerce businesses has resulted in the creation of hundreds and thousands of budding e-commerce stores. However, whether these e-commerce stores become successful or not depends on how they promote themselves online.

While display advertising campaigns have been heavily used by e-commerce stores over the last few years, the newly launched Smart Shopping campaigns from Google promise to totally change the game.

Google’s Smart Shopping campaigns will allow e-commerce businesses to totally bypass labour intensive campaign management practices. Also, these campaigns’ ‘smart bidding’ feature gives businesses the opportunity of maximizing their conversions. If you’re new to Google’s Smart Shopping campaigns and don’t have much idea about how to go about setting one up for your e-commerce store, then this blog is meant for you.

Let’s take a look at the things you can do to set up a successful Google Smart Shopping campaign.

Start On a Small-Scale

If your e-commerce business is already running a Google Ads campaign, then you might want to start off your Google Smart Shopping campaign on a small scale. Including all product groups in the campaign right off the bat may cause disruptions in the normal Google Ads campaign, which is something you definitely don’t want.

So, start off with just one product group. Assess the performance of the Smart Shopping campaign and proceed based on your satisfaction levels. Only when you are satisfied should you add groups of other products.

Once the Whole Product Catalogue is Up, Pause All Other Existing Display Advertising Campaigns

So you analyzed performance and started adding other product groups and now you have your entire product catalogue on your Google Smart Shopping campaign. Now is the time to pause all existing Google Ads campaigns that your e-commerce store is already running. Consult with ecommerce Adwords agency and get their suggestions.

This is a step that Google itself has recommended to e-commerce stores and the reason is that stores will end up increasing their ad serving requirements and also spend more in fulfilling them.

The other benefit of pausing alternative ad campaigns is that through a single Google Smart Shopping campaign, you don’t need to worry about who the campaign reaches out to. Google launched its Smart Shopping campaigns so that you could stay worry-free about the audience of the campaign, as they can show products to viewers in your target audience on multiple Google networks with the prices automatically.

Product Segmentation

Before you formulate a Returns on Advertising Spend (RoAS) strategy, you should determine what the RoAS values are for different types of products. For proper determination of these values, you need to segment products across individual campaigns.

By doing this, you will get to know to learn about the products in your catalogue that can give you returns naturally irrespective of your RoAS strategy.

Conversion Tracking

If you are completely new to Google shopping, then you should devote time to set up conversion tracking. Your Smart Shopping campaign can be successful only if Google algorithms can extract the necessary data, and this can only happen if you set up conversion tracking.

To kick off a successful Smart Shopping campaign, you need a minimum of 20 conversions over a 45-day period.

Add a Site Tag

Google can greatly optimize your Smart Shopping campaign, but it needs some data before it can do the optimization. A minimum of 100 visitors has to be tracked for Google to have the data it can use to optimize the campaign. For this reason, you should consider adding a global site tag to your business website.

The Requirements to Meet for Setting up a Smart Shopping Campaign

• An approved Merchant Center account and a Google Ads account • Your product data feed should be uploaded to your Merchant Center account • Your website should have the conversion tracking tag installed • Conversion tag should be set to manual mode for tracking transaction-based conversion values • A remarketing global site tag for your business website • A dynamic remarketing tag for your business website • Your standard Google shopping campaign should have at least 20 – 30 conversions over a 45-day period • A banner image to build brand awareness • An audience list with a minimum of 100 active users • You should follow the Google Shopping advertisement policies • You should follow the Personalized Advertising policy

When you run a Smart Shopping campaign, you must remember one critical thing. As Google automates the process of delivering ads to your target audiences, it needs a ton of information. Give the campaign some amount of time before it can properly kick-off, as it would take that time to collect the necessary information required by Google’s algorithms to optimize the campaign.

All in all, Google Smart Shopping campaigns are still very new and e-commerce stores are still trying them out to see how well they work.

You might have heard the word PPC advertising uncountable times if you are someone working in the world of Digital Marketing.

No matter what point you start your business, PPC has become most important aspect of Digital Marketing for the online promotion of your brand.

As most of the businesses whether big or small are adopting this mode of promotion, having a complete knowledge about how it works is a must,

Before diving into this guide, let us first understand why PPC is important?

Supposedly, you are a dentist, or maybe someone who sells dental products.

Now in both cases, you can grow your business by using digital marketing. You will have to follow a few steps-

You will have to post some resourceful information that would actually be useful for your audience.

You will have to create an advertisement to promote business and display it on the google.

Use PPC to attract the audience and get a better ranking on the Google search results.

Finally, earn some revenue.

Now, this is just an overlook of the work that you have to put up.

There is a lot more to it, but this gives a basic idea of what all can be done to set up a digital fan base for your product and services.

So basically, you can use dental PPC marketing and earn a good profit and offer services to those looking for medical assistance on the world wide web.

What is PPC?

Pay-per-click is the full form of PPC, now this full form alone may give some idea about what PPC is.

You may comprehend that PPC is related to either getting paid with a click or paying someone on a click.

Let’s clear the concept here;

PPC is what you pay for a single click on the advertisement you run for the promotion of your products through Google Ads.

What does Paying for your advertisement mean?

When you promote your product through digital marketing or when you wish to get a better site ranking for your services on the search results, you have to pay for the same.

Now, it is not just your advertisement that you pay for.

Sorry to burst the bubble.

There is a lot of planning that you have undergo to start your business.

So, after you plan to advertise your product, you need a strategic planning for more audience to reach your product.

To achieve this, you buy some keywords.

Consider an example –

If you want to find out how you can bake a cake without an egg at your home, you most likely will use the shortest way to type these words in the search bar.

So here, if the majority of audience search “bake a cake without egg,” then this becomes a valuable keyword to invest on.

Mainly because it can drive a vast number of people to your business and that the likeliness of your Ad being displayed on the top automatically increases.

You might be surprised to know, not only google prefers displaying paid ads on at the top, the buyers also find these PPC advertisements more credible.

You can hire some PPC advertising experts to plan the best PPC Ad techniques at cheap rates.

A PPC advertising expert will help you to advertise your product with the best keywords and will help you to understand how you can lower the cost of a valuable keyword.

How is PPC related to keywords?

You already have a good idea about what “keywords” are.

So, it is one step closer to understanding PPC better. When you add keywords in your content, it is linked to the website that you intend to grow.

Investing on the right keyword is the key.

When someone clicks on these keywords, that user is redirected to your website. This is where the actual job of retaining the customer begins.

A user clicks the keyword and comes to your page; this is your audience. They may buy your product, and you may earn a profit.

These valuable keywords come at a small cost. When someone clicks on these keywords, you are charged a small amount for that click. It is what is known as pay-per-click.

You don’t pay every week, month, or year but you pay for every single click that you get on your keyword.

This may sound a little expensive at the beginning, but think carefully.

Suppose, you pay $1 for a single click but get a revenue of $300 from that same click.

How does that sound to you now? Enticing, right?

It is clear now, PPC is an important part of digital marketing, and if you do it right, it can help you get a lot of audience with fewer charges.

You will not have to worry about the complications of how to apply PPC; there are plenty of websites that provide PPC advertising solutions.

You can contact some PPC consultant companies to select the best PPC for your website.

You don’t need to worry about the PPC consultant rates; they are a few affordable PPC agency that helps you at very nominal charges.

Are all Keywords Chargeable?

If you wonder whether all keywords are up for sale?

Then the answer is No!

Not all keywords are chargeable; there are plenty of keywords that do not cost anything and are researched by the business developers itself.

Such keywords are known as organic keywords. These can also help to generate some audience but when compared to PPC advertisement the organic traffic takes time and remains unpredictable.

If free and organic keywords are available, then why should one buy the keywords?

When you search for something on Google, you will find that the top few sites come up with “Ads” written in a small rectangular box in front of the link.

It means that these websites have invested on the keywords and are ranked at the top of the list.

Which site should be displayed at the top and which should be next to it are decided by Google algorithms that change overnight.

That means buying keywords is one way to be listed on the top.

Some other aspects are accounted for ranking the websites.

These factors include — whether the ad campaigns and keywords are related to the website of the owner, the length of the keywords that they are using, are few among many.

Take the help of a certified PPC expert to be more accurate about your choice of keywords and run a PPC campaign the helps you fetch profits.

Where can you buy these keywords?

There are a few sites that sell these keywords; however, the most used place is Google Ads or Google AdWords.

Here you have to bid for the keyword that you want and use it. Google Adwords professional structure helps you to buy a keyword without any complications.

Using Google Adwords for reference is a better idea because a large number of people use Google as a search engine, so a number of people can be lead to your business with the right choice and use of keywords.

Some expert PPC management services offer services that can minimize the losses and come up with ways to mark your presence digitally.

The best AdWords specialists guide you in your journey of making your website successful.

This expert PPC management firm takes care that you do not face any trouble in purchasing PPC and using it accurately.

What is the role of bidding in PPC?

Let us understand this with an example:

Suppose you buy a keyword for $2, and your competitor business buys the same keyword at the price of $1, then your advertisement will be listed above the advertisement of the other company.

It happened because you paid more price than the other business for that keyword.

So, this is bidding, and this is how it plays its part in PPC.

How to rank at the top by using PPC?

1. It is crucial to create content that draws the audience towards your business. A dull banner or boring content will not attract people, so paying attention to the creativity part is a must. Use creative advertisement banners and make your content interesting and fun.

2. Your landing pages should be very precise. It should be clear that what that page is for and what services you are offering there. (Landing page is a page to which audience reach by clicking on the PPC.)

3. The keywords that you use in your content should relate to your content. How would someone click on a keyword if it is different from the actual subject? The keyword must match your topic.

All these factors help to rank you at the top. These factors collectively build a quality score that is judged by theGoogle AdWords to provide you a place in the list.

If your content is creative, keywords are related, the landing page has a good quality, and the bidding rate is good, you will most likely end up at the top of the list.

There are plenty of ways to manage PPC for your business.

You don’t have to do all the work by yourself.

Starting with the expenses, there are Adwords management packages available through plenty of experts PPC management companies.

However, the best PPC advertising company can also use negative keywords to save you from the waste clicks.

For instance,

You are advertising for casual wearing clothes in your campaign, and you do not sell any other type of clothes. But when some user types “sportswear,” he might end up at your page, click one of the keywords, and still not buy any product.

That is because that visitor was looking for sportswear that was not available at your online store. Now, this visitor cost you a click, which was completely wasted.

So, to avoid such waste clicks and to save a lot of expenses, you can add “sports” in the negative keywords, so any user searching about sportswear will never be redirected at your site.

To get the help, firstly choose a google AdWords certified company and then proceed further. They will allow you to choose some affordable PPC packages at very fewer charges.

White Label PPC Management

If you think that all of this is too much work for you and you are unable to operate all this by yourself, then don’t worry.

There are other options available for you. You can hire PPC management experts to work for you, and you can pay them for all the work.

An expert PPC management will allow you to build quality for stronger business growth. The revenue that comes through this management is all yours; you don’t have to share it with the third party.

This is known as white label PPC management. The white label PPC pricing is not too much, so you can buy a cheap deal if you do good research.

How to ensure that your business makes growth with PPC?

An ensuring way is to take AdWords PPC management services from some certified Google Adwords specialist. However, you can take some steps on your own as well –

Make sure that you keep track of the daily activity of your campaign. This is an ensuring way to check the growth of it.

Use keywords regularly to gain more audience. Use the keywords that are related to your business to expand the growth. You can take the help of a certified Adwords expert.

Use negative keywords regularly to avoid any waste clicks.

Try to keep track of what users can search for that may not relate to your product in some ways. Add those words to the list of your negative keywords.

You can stop using those keywords that are not much useful and save some expenses.

Constantly update your landing pages, to maintain the quality of the content. It will help to keep the audience interested in your product.

These are a few steps that you can take to make sure that your business grows.

Don’t forget to take white label PPC services as it saves you plenty of work and efforts that you may want to use in some other aspects of your business.

Make sure that you take help from only a certified AdWords expert.

Thriving digitally is what every business looks for in today’s competitive world. But not everyone is aware of the latest updates in the advertising world.

Hire the best PPC advertising agencies for valuable assistance and profitable investments in paid advertisements.

Sit back and relax while your advertising agents plans to give your projects profitable leads with PPC.