#amazon ppc optimisation

Did you know that 66% of all new product searches start on Amazon? Staggering but true, the ecommerce giant has rapidly outpaced Google and emerged as the #1 search platform for products globally. On average, Amazon witnesses over 197 million shoppers every month. Another report by Oberlo states that 89% of buyers will purchase products on Amazon than any other ecommerce site.

Eventually, you will find a good percentage of your potential customers starting their searches on Amazon or buying products via this ecommerce platform. So if you do not have a dedicated Amazon advertising strategy 2020 or failing to optimize your ads, then it’s time that you should revise your marketing plans. With an effective Amazon advertising campaign strategy and optimization techniques in place, you can generate the best ROI for your business.

To help you make the most of your advertising budget and drive maximum returns, here we have discussed some excellent tips to optimize your Amazon ad campaigns. Let’s understand how you can optimize different types of Amazon ads for better targeting and lowering your Advertising Cost of Sale (ACoS).

1. Amazon Sponsored Product Ads (SPAs)

Amazon Sponsored Product Ads are pay-per-click advertising that enables you to advertise specific products on Amazon’s search results. When someone searches for a product related to yours, your sponsored ad – including the product image and name – will appear in search results along with organic results. If a customer clicks on your sponsored product, he will be directly taken to the ad’s product detail page. Just like PPC advertising, you will pay only when someone clicks on the sponsored product ad.

Sponsored Product Ads may appear on product pages or the first page of search results. The better your ad is positioned, the more visible your ad will be to your audience – increasing its likelihood to get clicked.

How to Optimise Your Amazon Sponsored Product Ads

• Smart Keyword Targeting: One of the most vital Amazon advertising specialist is choosing the most appropriate keywords. The powerful ecommerce advertising platform provides two options for effective keyword targeting – Automatic and Manual.

Automatic targeting is a lucrative adwords PPC advertising opportunity wherein Amazon does the entire work for you. They will suggest a comprehensive list of high-performing keywords for your sponsored product listing. Amazon will also provide valuable insights regarding these keywords and their performance to help you target the most relevant keywords and integrate them into your ad for guaranteed results.

On the other hand, through manual targeting, you can choose your own set of keywords and gain control over how much you can bid for each keyword.

• Optimize your Ad Title: The best PPC campaign is one that has an impressive and engaging ad title. Therefore, it is important that you optimize the title to generate more leads to your product page. An important tip here is to integrate the most relevant keywords into the title and make it captivating for the audience.

• Integrate Negative Keywords: Another valuable tip for Amazon advertising 2020 is adding negative keywords to the Sponsored Product Ad. Generally, you can mark low-value keywords as negative keywords so that Amazon does not display your ad for such keywords. This is an effective strategy to lower your ad spend on irrelevant clicks.

• Optimize Product Listings: Amazon only displays Sponsored Product Ads that are most relevant to a product customer’s search query. Therefore, it is important that you optimize the product listings with the most relevant keywords – ones that you use in the ad campaigns. This will make your Sponsored Product Ad most appropriate to the products a shopper is looking for.

• Use Long Tail Keywords: Since long tail keywords are less competitive, your ad is likely to get more visibility if you integrate them smartly into your Amazon Sponsored Product Ads. Additionally, these types of keywords have a specific intent that you can leverage to target your audiences more efficiently.

2. Sponsored Brands

To make the most of your Amazon advertising campaigns, you can leverage the power of Amazon Sponsored Brands. These are keyword-targeted PPC ads that are displayed at the top, bottom or on the left-hand column of the Amazon search result page. The purpose of the ad is to display 1-3 related products of the same brand at the same time, helping grow your brand awareness. When someone clicks on the brand, they will be directed to a custom landing page.

The sponsored Brand ad is one of the best PPC campaign strategies you can leverage to get your brand discovered and drive quality leads for your products. It is a smart way to get more Top-of-Funnel (TOFU) customers. Amazon advertising cost India for Sponsored Brand ads will depend on the number of clicks the ad gets. However, the minimum cost per click is $0.02.

How to Optimize Your Amazon Sponsored Brand Ads

• Comprehensive Keyword Targeting: In this type of ad campaign, targeting the most number of keywords is the success mantra. Target at least 30-40 keywords at a time, in different varieties. This will help your brand to show up on the search result for the product that is being actively searched by your target audience.

You can use the Amazon Search Term Report to get an overview of keywords/key phrases that customers mostly use to search for products related to yours. This way, you can integrate such keywords into your Sponsored Brands campaign, getting better visibility, more clicks, and higher conversions.

• Optimize Your Ad Copy: If you think your Amazon Sponsored Brands ad is not performing optimally, maybe it’s time to optimize and improve your ad copy. Determine your Unique Selling Proposition and focus on highlighting that in the copy. Do not forget to add the most-searched and relevant keywords.

• Create Specific Ad Groups: Another way in which you can optimize your Amazon advertising campaign strategy is by creating targeted ad groups based on their demographics, buying interests, ability to spend, location and other parameters. Target each ad group with a unique ad creative, keywords, and compelling headlines to drive maximum conversions.

3. Product Display Ads

Unlike Amazon Sponsored Product Ads and Sponsored Brand Ads, Product Display Ads are not keyword targeted. Rather, they focus on customer interests or products. These types of PPC ads direct customers to product detail pages and are paid in terms of cost per click. Here, you can target audiences who already have an interest in your kind of products, thus, driving quality leads who have high conversion potential.

Product Display Ads will appear at the right or bottom of Amazon search results, in email sequences, at top of the listing pages, or customer review page. They can also appear on apps or sites that are not owned by Amazon.

How to Optimise Your Amazon Product Display Ads

• Multiple Targeting: As effective Amazon product display ad management and optimization, create campaigns that target both ‘interest’ and ‘products.’ This will enable you to maximize the reach of your campaign and drive more quality clicks

• Sell More Products: Get professional Amazon PPC management service and harness the platform to upsell or cross-sell your products. Product Display Ads are the best way to sell more products because you are already targeting interested customers. With highly relevant ads and compelling headlines, you can showcase similar products on product pages and increase your reach.

For effective Amazon ad campaign optimization, outsource expert PPC management services to India. They have in-depth knowledge of how to advertise on Amazon in the most profitable manner, generate more clicks, and boost conversions.

4 Simple Tips to Optimise Your Amazon PPC Ad Campaigns & Maximise ROI

Here are some additional tips for you to optimize your Amazon PPC ad campaigns and drive more quality leads for increased sales:

• Organize Your Campaigns Strategically: One of the key secrets to Amazon PPC advertising success is to optimize the campaigns in an effective manner. For best results, you can build a new PPC campaign for each product category you have, create new campaigns for testing new keywords and products, or organizing the campaigns by how your products perform.

• Eliminate Poor-Performing Keywords: Identify search terms that are failing to generate sales for your business. Assign these irrelevant keywords as your negative keywords so that Amazon does not display your ads to the buyers who use these search terms, maximizing your Cost per Click.

• Continuously Test New Keywords: For effective ad campaign optimization, test new keyword sets often. Bid high on these keywords and perform spilled testing to determine whether these are effective in generating revenues for your business.

• Test Different Keyword Match Types: Amazon allows you to pick from broad, phrase and exact keyword matches. To understand what search terms customers are using mostly, select the match type to “broad” and bid high to test how this set of keywords is performing.

Conclusion

Optimizing your Amazon PPC ad campaigns will become seamless and effective when you hire an experienced PPC management agency. They will leverage the latest trends for Amazon advertising 2020, helping your business gain a competitive advantage by targeting your audiences in the most efficient manner.

The most common problem amidst the business firms these days is “Finding the right market”. Sellers feel that there is very little opportunity to market and sell their products.

The opportunities are too high, but you need to have the right approach and strategy in place to reach your target customers. The Internet lets you access the large marketplace, where billions of demanding customers are waiting for your products.

The best way to reach them is to focus on the appropriate market strategies for your online marketing campaign. Several Amazon PPC service providers can make your dream of building a successful business come true.There are several online marketing strategies available. 

Amazon PPC (Amazon Pay-per-Click) is one of the best platforms to advertise on your products.It is a pocket-friendly way of promoting your products. After you pay for the sponsored ad, you will only have to pay if someone clicks on the advertisement.

This makes sure that you reach only the right and potential customers for the amount you spend. Amazon PPC management agencies make it easy for you to manage the advertising. 

The Role of Amazon PPC Agency

You might wonder what role these management agencies play. The primary advantage of hiring an Amazon PPC agency is that you can increase the volume of your e-commerce business while cutting down on your advertisement cost.

This is usually evident through the ROI (Return-On-Investment). For every INR/USD you invest, the outcome is calculated. It is evident from statistics that, most Amazon PPC management India service providers have a very high ROI.

You can use their services and benefit by scaling up your business through this digital marketing activity.

Here is a list of the tasks they perform.

1. Keyword Research and Selection

The main and prioritized task of a PPC management agency is keyword formulation. This is the primary step. Formulating and choosing the right keywords will ensure fifty percent success to your online marketing campaign.

It is essential to stay choosy while choosing your keyword. This is because it is based on these keywords that the buyer would see your product in the listing.

Choose the appropriate and most relevant keywords to make sure you reach the right customers. This is a crucial task. The right Google PPC management agency will work on optimizing the keywords for your product/service.

2. Strategic Planning 

Once the keywords are selected, planning strategies for keyword bid-management is the next step. PPC agencies India work on particular keywords and perform bidding on your behalf. This will save in terms of money and will also ensure reach.

Apart from the keyword bid, they also include strategies like identifying negative keywords, listing the steps for implementation to target new keywords, tracking bids, and tracking down the performance of individual keywords.

The outcome of each of these activities is highly essential to develop better plans. Negative keywords make sure you don’t pay for the wrong clicks.

3. Monitoring 

This is the next important task that a PPC ad management company does. Amazon PPC works primarily on the keywords. Once keywords are formulated, they are auctioned. The bidder who pays the maximum gets priority and is listed first on the search result.

The PPC management agencies work on the outcome of each keyword. Then they monitor regularly on how the keywords are useful and look for the performance of the same.

This will help them build better keywords to direct potential customers to your products.

4. Amazon PPC Campaign Optimization 

An Amazon PPC expert has this advantage over the others. With the experience gained, they would know what changes have to be made to increase the reach of the campaign.

They would formulate and make suitable changes that ensure the success of the campaign. This includes identifying the best performing keywords and boosting them up to reach more.

QIn case they find the keywords are not up to the mark, they would reconstruct and come up with new keywords to reach the targeted audience. This will increase the effectiveness of the marketing campaign. Simply, this would boost the Return on Investment for your campaign.

The entire process of PPC management agency is a cycle. This cycle has to be repeated multiple times with appropriate changes to keep up the success of your company in the market.

Work on getting a clear analysis report from the Amazon PPC management experts. This report, when worked in partnership between the company and the PPC service provider, will yield better results.Be clear on what you expect from the campaign. 

This will help the PPC management provider to work on their plans to achieve your goals.

A Guide to Hiring the Amazon PPC Management Experts

Here are a few characteristics that you need to look into an Amazon PPC agency before hiring for advertising.

1. Transparent Process

The first thing that you need to look for with an Amazon PPC expert is the transparency. When you invest with a PPC management agency, make sure it keeps things clean and open.

This will help you analyze how your budget is working in the marketing of your product. The agency should work in coordination and partnership with your company, to make sure your marketing campaign reaches its peak.

2. Result-Oriented Planning

Remember that you don’t merely invest with a PPC agency. The outcome of the campaign should be result oriented. Check from time to time if the strategies that the Amazon PPC agency is taking up are working right for you and delivering the required results.

Fix up goals in prior and check if the targets are achieved. This will help you refine your marketing strategies and will ensure that you are moving on the right track. It is essential to set realistic and right goals.

This can be in terms of Return on Ad Spend (RoAS), Return on Investment (ROI), product margin and other similar factors. Setting up prior standards in these terms will help formulate appropriate plans to achieve the target.

3. Experiences in the Industry

The best way to choose your management agency is to look for feedback from its previous clients. Look for the improvisation it has done with the client earlier it has worked with.

If you find the results to be worthy, then get a contract done. Also, experience comes only from the best Amazon PPC management agency. The experience gained will help it troubleshoot the existing issues in marketing your company. It will make sure that your marketing gets done in the right way.

4. Value Offered for Money

The next important thing that you need to look with a management agency is the budget or commission. There are several plans offered by agencies. Some take up a monthly payment, while others have percentage payments.

Remember that every penny you pay has to give out some potential results. So look for the percentage outcome. Check if the agency can provide sufficient reach for the amount you pay.

Do not hesitate to invest in the right track. Most companies find it inappropriate to invest. This keeps them from stepping forward. Only when you invest, you would know the outcomes and possibilities that are open ahead.

If you could find visible improvement in your firms’ success after a short span in the campaign, then go ahead.There are several Amazon Adwords consultant, and you can get quotes from them. Analyze and find the partner that would best suit you.

5. Flow of Communication

It is vital to organize frequent meetings between your firm and the management agency. Take up an Amazon PPC analysis frequently.A few companies take up monthly reports or meetings, whereas others meet biweekly. This meeting and discussion will help rebuild better versions and formulate new strategies to comply with the outcome expected.

6. Performance Testing

Risk bearing always has both advantages and disadvantages. Because you never know what is waiting at the other end. The same suits for PPC marketing as well.Take up risk and run experiments with new strategies. Test with new keywords and check how they are performing. 

Just make sure you have the relevant keywords.Split testing is yet another strategy you can take up. It is a method of conducting randomized experiments to improve a website. 

And, all this requires a bit of expert advice.This is simply because, with very little knowledge of building a marketing campaign, there is every chance a fault would occur. Partnering with the right Amazon PPC expert would eliminate all major issues.

They would also help you refine your ideas and provide appropriate methodologies and strategies for you to accomplish your market goals. 

What to Expect From A PPC Management Agency?

Hiring a PPC agency doesn’t merely mean success. There are a few limitations to that as well. There are few criteria with which you can determine the success of your marketing campaign with your PPC management agency.

1) Enhanced Sales

The primary achievement of any marketing campaign is the increase in sales. This would simply make it evident that your marketing campaign is moving forth on the right track.

Check for the sales report before and after the marketing campaign. If the changes are visible, then the strategies are working right. If not, you have to rework on the same to do better in your future campaigns.

Remember that the volume of sales is just a simple indicator. Further investigations have to be made to ensure and correct your future marketing strategies.

2) Brand Promotion

This is yet another test to check the achievement of your campaigns. If you are a newcomer to the market, then this might be your primary target. Making your brand popular among the audience is also an achievement.

Though it does not influence the ROI directly, it makes sure you leave a mark in the market. Brand awareness is also worked on by Amazon PPC consultants. Brand awareness boosts up your business in an indirect way.

3) Creating Leads

If you are a service provider, then leads are essential for your business. This is also worked on by PPC management agencies. These agencies convert mere visitors to leads.This is primarily by the ads in your marketing campaign. You can make use of these leads and work on them to create potential clients. 

Here again, the PPC management agencies work on indirectly improving your business.Though the results are not directly visible, a precise analysis will make the success of this marketing strategy evident.Remember, the mere hiring of a PPC expert wouldn’t solve marketing issues.

It would simplify the problems so that you can solve them with ease.To achieve a hundred percent success in your marketing campaign, you have to work in coordination with your PPC partner. 

How Important Is It To Choose Your PPC Management Expert?

Apart from investing, the PPC management expert is a part of your firm itself. So it is more important to choose the right PPC expert to make sure your company has the right marketing partner.Organize a meeting with several Amazon PPC agencies.

 Discuss and then decide on which one to choose. The right choice would boost up your company’s results.At the same time, it will also stay within your budget. So making the right choice is more essential. The relationship with your marketing partner is long term. 

Find a flexible and appropriate partner.Every PPC management agency has specific plans for specific products. Every marketing campaign is a unique brainchild formed from the collaboration of the firm and the PPC company.

This will boost the firm’s product and will also publicize the firm. Choose the best Amazon PPC agency to boost up your firm’s success. The right PPC agency wouldn’t just boost up your sales. It will also help you improve your company’s marketing plan.

Make the right move today. Choose the right Amazon PPC management expert to give your business a shoot up. Reach your sales target, create a mark with your brand, and move to the next stage.

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