Stolen Rum needed to further establish their irreverent brand with their rebellious Millennial audience. An audience that’s notorious for being sceptical of advertising and big corporations.
True to Stolen Rum’s rock n’ roll attitude, we took our audience’s side and mocked big corporations, by stealing the tone and art direction from their iconic advertisement – tweaking it just enough to avoid a major lawsuit. This ran as Street Posters and Print in New Zealand and Australia.












