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Carlsberg  Group wanted to innovate the classic happy hour at bars around the world.
We ended up with the strategy to tap into existing behaviour of people going out. Nowadays we all seem to instagram all through the night. We asked people to add two simple hashtags to their photos and rewarded them for doing so. The reward being beer of course.
Done together with the rest of the crew at Konstellation (a danish digital agency)
Cheers
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