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Feast your senses on 100+ pages of sublime artworks and superb stories as we open the gates to the Misawa Red Threads Zine!

Click here to pre-order your copy!

We bestow upon you three amazing offerings:

The Blessing of Olympus befits the ultimate misawa fan, as they lavish upon themselves a physical copy of a beautifully rendered 100+ page zine, 22 exquisitely illustrated tarot cards, and the option to include the PDF copy of the zine!

Misawa lovers can feast on the Ambrosia of the Gods for a physical copy of the zine plus the option to include the PDF copy - a deal as sweet as the nectar of the Gods!

Every fan deserves The Hero’s Reward; savor the beautifully-designed PDF copy only of the zine.

To further sweeten the deal, we are giving away a randomly-selected FREE TAROT CARD for every zine purchase made on or before January 15, 2019 (until 11:59 PM EST).

Let the heavens smile down upon you. Get your copy of the Misawa Red Threads Zine now!

It doesn’t simply protect copyrighted content, it will also absolutely impact the bottom line of these big businesses too. This is how I see it.

 Here’s my current fandom:

How did I get into Kingsman? Was it because I saw a trailer for it on TV and thought, “Hey, I should see that.”

Nope. It was via online fandom content almost two years after Kingsman: The Secret Service was released. I never would’ve given it the time of day if not for gifsets and fanfic that I saw and read before I’d even seen the movie. But I saw those things first, so the movie then caught my interest, and I watched it. Legally. I ended up purchasing movie tickets for the sequel, I bought the movies on Blu-ray, I bought some official Kingsman merchandise (don’t judge me), and I even spent a little money on one of the official Kingsman mobile games (like 20 dolla, and I’m not proud of it). 

I spend a significant part of my online time interacting in the orbit of the Kingsman fandom. I look forward to the third movie (the actual third movie, not this weird prequel thing…ugh). I will actively spend money on the movie and probably some official merchandise when it’s released too. I also have an interest in the actors from the movie and legally seek out their other work (even Robin Hood, haaaa). Meaning I intend to SPEND MONEY on things related to Kingsman because fandom content keeps my interest going long beyond its official release. Fandom content is often what will catch my interest in the first place.

My fandom before Kingsman?

When I got into Marvel/Captain America, how do you think that happened?

Did I see trailers before other movies? TV commercials? Was it because of people I knew in real life who enjoyed it? Nope. I rarely see any promotional material for things because I don’t normally take in content in the traditional way (the same as most other Millennials and Gen Z, I’d wager). I knew of them, obviously, because they’re insanely popular. But I didn’t give a shit.

I didn’t give a lick about Marvel and it wasn’t until I saw some fan commentary and gifsets on Tumblr/in fan spaces of Captain America: The Winter Soldier that I was like, “Oooh, this sounds interesting. I need to watch this.”

And I watched it. Legally. And I bought it. Legally. And I went out and legally watched everything else Marvel. I bought legal/licensed Marvel merchandise. I bought Marvel comics, ffs. Do you think I cared about comics before that? At this point, I’ve probably spent a good few hundred dollars on Marvel related content. Probably closer to $1000 than $100. And that’s mild compared to some people! 

Do you think I would’ve done any of that if I hadn’t first seen fan created content that technically uses copyrighted material?

I sure the fuck would not. I would’ve gone on not caring about it at all.

My point is, Article 13 is so fucking short-sighted. Fandom and creative content made by people not associated with these businesses often makes or breaks that content. How many people do you think got into Marvel the same way I did? How many millions of dollars have people spent on Marvel related merchandise because fandom content fostered their interest way beyond “See it in the movie theatre, then go home and forget about it?” 

Here’s another example for the other end of the spectrum:

Avatar. The James Cameron movie. It made $2.7 billion at the box office worldwide. That’s nice. But does anyone really give a shit about it? I’ve never seen it. Don’t have any desire to see it or the supposed upcoming sequels. The only online content I see about it? Mocks it. There is no fandom. 

To compare fandoms on Ao3:

No one gives a shit. No one is looking for Avatar. Maybe the sequels will do well, I’m not a psychic. I have no idea. But my point is, there is no longevity there. No one is looking for official Avatar merchandise. No one is creating works about it that keeps interest going years after it was released. And continued interest means continued profit.

So Avatar did really, really well at the box office. Exceptionally well. And then?

Are people buying Avatar clothing? Books? Mugs, tchotchkes, spending thousands of dollars to meet the cast and creators at conventions? Special editions of the movies? Collector’s items?

Google “Avatar pop” and what do you think comes up? Pop! figures for the Avatar movie? Nope. There aren’t any. Are there Pop! figures for Avatar: The Last Airbender, which has a healthy online fandom presence? Yep.

Supernatural is an excellent example as well. A small show on a struggling network. Isn’t it on season 247 at this point? What do you think helped it last as long as it has? All that sweet network promo? The A-List status of its stars (hahahaha)? 

HAAAAA! NO! It’s the fucking fan content! All the fanvids, fanfic, artwork, gifsets, commentary, discussions, meta, and beyond. All those creations get seen by hundreds, thousands of people who may have never heard of it before. But it’s that kind of content that sparks an interest. If you’re in that fandom, think of the coolest piece of art (or the best fanfic), that’s what inspires people to seek something out. That’s what cultivates an interest for years, including purchasing god knows what for god knows how much money. Terribly photoshopped ~official~ promo pictures and a couple commercials ain’t gonna do it. 

Does the below image make me go “LOL WHAT? wats happening? wats going on? wat is this????”

Ya. Dark, morbid, funny. Sounds interesting…

Does the below official image make me go, “Oooh, gotta watch whatever that is!”

It sure the fuck does not. Sorry Jensen Ackles, you’re good looking and all, but nah. Can’t say I have any interest in whatever that is. WHY ARE YOU IN A CAGE? WHAT IS THAT CHAIN FOR? help me i’m scared

ANYWAY. Which content style above is going to inspire and cultivate enough of a longterm interest that people are willing to buy board games, clothing, jewelry, DVD sets, magazines, go to conventions, buy god knows what else, and spread the word about the show? For over a decade? It ain’t the second picture, I can tell you that much.

Fan content creates new fans and cultivates longterm interest which earns big businesses more money.

The Misawa Red Threads Zine is proud to unveil our cover illustration, courtesy of the fabulous @falsehero, who took inspiration from the Japanese myth of the Moon Rabbit (Tsuki no usagi).

This illustration will be one of more than 20 artworks to combine with over 30,000 words that will make up 100+ pages of this zine. 

In addition, we’d also like to unveil the Daiya no Arcana - a collection of 22 illustrated tarot cards featuring members of the Seidou team as the major arcana!

There’s only one more week until pre-orders open! Make sure you get your copy of pure heavenly Misawa bliss!