Sponsored Day

Tumblr: primevideo.tumblr.com

Amazon video took over the Tumblr dashboard with a banner driving to a branded channel experience in the Tumblr Explore section, with a large video player showcasing the series Bosch, season 3. And several posts there drove engagement with our audience. Raw files and screengrabs found here.

Nintendo has a pretty sweet Tumblr here, but for the release of Mario Kart 8 Deluxe, Target took over the dashboard and directed our game-loving audience to purchase it at its dot com. They ran two consecutive Sponsored Days to drive to the checkout

To launch the new Netflix series 13 Reasons Why, they took over the Tumblr mobile and desktop dash for 24 hours, driving our audience to the amazing Tumblr: https://13reasonswhy.tumblr.com

Apple music already has a great Tumblr, but they wanted to call attention to new music and reach our hardcore music loving audience. This Sponsored Day drove to the Explore section of Tumblr to spotlight a video (the biggest video ad online we think) and all of their top curated posts.

In honor of Air Max Day, Nike took over the Tumblr mobile and desktop dashboard for 24 hours, and also ran Sponsored Posts and videos. Check them out here! 

Great food for thought and way to mirror what your audience is saying! (Check it out and wait for the surprise cursor!)

Apple Music has a great Tumblr and to showcase all the brand did at South by Southwest 2017, they ran a Sponsored Day takeover driving to a branded channel on Tumblr with all of their posts from the show. Brands see a 2x jump in engagement on posts when they run a Sponsored Day. They also ran Sponsored Posts on Tumblr like this one.

To ring in Women’s History Month, Tumblr is running a Sponsored Day driving awareness  to amazing content honoring women. 

To promote the debut of The Golden Girls, Hulu took over the Tumblr dashboard on desktop and mobile for “Galentine’s Day” and drove clicks to its dot com so you could start watching the show. 

To launch the next chapter “Fifty Shades Darker” the studio took over the Tumblr dashboard for 24 hours, and drove to the amazing Tumblr for the movie. 

Wendy’s took over the Tumblr dashboard for 24 hours with a Sponsored Day promoting Chicken-lightenment 2017. It drove to their YouTube channel and a 360 video experience. 

The CW Network is promoting the show Riverdale, which has a great Tumblr at http://thisisriverdale.com and is promoting it with a Sponsored Day takeover (video of the experience above) as well as Tumblr Sponsored Videos like this one promoted on dashboards everywhere.  

To help launch season two of @amazonvideo series “The Man in the High Castle” they took over the Tumblr mobile and desktop dashboard for 24 hours. Clicks on the dashboard banner drove to a branded channel in the Explore section, featuring a huge video and specific posts on Amazon’s Tumblr. 

Brands love Sponsored Day to own a special moment in time, and that’s why Target promoted on Cyber Monday 2016 with a banner at the top of our mobile and desktop dashboard, driving right to their shopping site. 

For Election Day, Patagonia ran a 24 hour Sponsored Day takeover of the Tumblr mobile and desktop dashboard to encourage people to Vote the Planet. 

Tumblr Sponsored posts, Yahoo Gemini native ads, Yahoo display ads, and a Tumblr Sponsored Day will help promote Toyota and the Voodoo live stream