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As a small agency owner, marketing consultant, I just committed the ultimate marketing sin. I started a marketing blog and promptly abandoned it. This is the challenge that every small business owner faces with social media. How do you cultivate it, ever so carefully, that it grows your business while running your business. After making it through my first year of owning my own business, I am still trying to figure this balance out. Scheduling helps. Brainstorming and organizing thoughts helps. Discipline is critical.

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The most shocking marketing advice: Go Analog

Analog? You ask? Like cassettes and vinyl? Not exactly.

One of the most shocking marketing recommendations I have for people is to go analog. In the digital world, any chance to take a relationship from the digital world into the real world creates a stronger bond.

It seems simple enough, right? You would be deeply shocked to know how many marketers ignore this critical component of their marketing strategy. It is very simple, if you have a database of trade show leads, send them something preferably something creative that you would actually want. Or a handwritten note with your business card to reconnect. Recently, one of my Clients sent a letter and an new map to their database. The phone rang off the hook, finally the contacts she had been calling could visualize the vacation that they had been discussing at trade shows for years.

Trade shows are having a little bit of a revival with social media. Meeting colleagues and staying in touch over twitter has elevated the once boring trade show circuit. Now trade shows offer tweet ups for all the tweeps to meet in person before the actual trade show. These are must attend events and if you have never been to a tweet up. You are missing out. But don't forget to send everyone a hand written note when you get home. In digital, a little analog goes a long way.

#socialmedia #mrktg #advertising

Top Seven Social Media Predictions for 2014

Prediction 1: Facebook will become home to retired baby boomers. Sending younger audiences into new mobile platforms.

Prediction 2: Re-Marketing partnerships for data tracking consumer activity will emerge. I bet on a quiet Pinterest & Google union.

Prediction 3: Tumblr & Twitter will continue to grow rapidly. Music & humor will lead their respective content revolutions.

Prediction 4: SnapChat will stagnant when parents find out what their teens are snapping. Mobile phones are confiscated in droves.

Prediction 5: Hash Tags all continue their domination. A hash tag joke-a-pedia addendum to Urban Dictionary will be created. #craycray #totesmcgotes

Prediction 6: A woodland creature eating a cat meme will be the new meme du jour. #whatthefoxsay

Prediction #7: diplo takes an analog sabbatical because he tires of innovating for everyone else. #expressyourself

#socialmedia #mktng #nye2014

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