Social Seeder

Jobomschrijving

Een Support Team Consultant helpt klanten bij het optimaliseren van hun Social Seeder campagnes. Enerzijds is hij/zij het eerste aanspreekpunt voor het beantwoorden van technische vragen en het oplossen van problemen. Anderzijds adviseert hij/zij klanten over de inhoud en de planning van hun campagnes. Bovendien traint de Support Team Consultant nieuwe gebruikers van het platform en levert hij/zij een bijdrage aan toekomstige ontwikkelingen aan het Social Seeder platform. Daarenboven zal zij/hij met de nodige gedrevenheid een aantal analytische en klant ondersteunende taken op zich nemen.

Taakomschrijving   

Antwoorden op vragen van klanten en hun problemen oplossen, zowel elektronisch, telefonisch als face to face, dit met een beperkte technologische bagage.

De noden van klanten identificeren en waar nodig voorstellen doen om ons platform gebruiksvriendelijker, krachtiger, nuttiger & waardevoller te maken voor onze klanten en voor ons.

Accounts opzetten voor nieuwe klanten en hen helpen bij het opzetten van Social Seeder campagnes. Campagnes van startende klanten nalezen, optimaliseren en valideren.

Het trainen van nieuwe klanten, het opleiden en inwerken van nieuwe Social Seeder medewerkers op het platform.

Support systemen helpen verbeteren en meewerken aan het opmaken van handleidingen, video tutorials en FAQ.

Klanten en hun campagnes proactief opvolgen, periodiek hun resultaten analyseren en hen adviseren m.b.t. toekomstige campagnes.

Wat verwachten we van jou?

Je bent:

Communicatief sterk Flexibel Probleem-oplossend Klantgericht Innovatief en creatief Snel weg met allerlei dingen Niet bang van technische problemen In staat data en trends te interpreteren Een teamplayer

Je hebt:

Een eerste werkervaring Kennis van gangbare PC-toepassingen Een vlotte pen en je beheerst naast Nederlands ook het Engels en het Frans Een passie voor sociale media en je weet wat storytelling inhoudt Oog voor detail Een fenomenaal analytisch vermogen Een zorgende persoonlijkheid

Wat hebben we jou te bieden?

Wat verwachten we van jou?

Technische competenties

ervaren PHP developer (+/- 5jr)

ervaring met OOP Design Patterns

ervaring met Laravel 5.1 (of 4.2)

en/of ervaring met een ander PHP MVC framework

ervaring met TDD (Unit Testing / Integration testing)

kennis van javascript

en/of ervaring met een javascript framework

kennis van MySQL

kennis van de problematiek rond Web Application Security

basiskennis git of svn

basiskennis linux

basiskennis html/css

eventueel ervaring met Gulp

Persoonlijkheidskenmerken

open geest

aanpassingsvermogen / flexibiliteit

pragmatisch ingesteld

initiatief / ondernemend

leergierig / gepassioneerd

time management

teamplayer

Wat hebben we jou te bieden?

Een loopbaan in een snel groeiende jonge en dynamische onderneming

Een omgeving die je heel wat uitdagingen zal brengen

Je hebt een onmiddellijke impact op het succes en de groei van Social Seeder

Een opleidingstraject zodanig dat je optimaal kan werken

Een competitief beloningspakket

The Baby Boomers were the first generation with ‘The Trust’ broken at the institutional level. Gen X followed, with ‘The Trust’ broken by individuals. The broken collective trust has evolved to where Millennials don’t trust anything except the people they know. From the evolution in the way Millennials view concepts like education, employment, ownership, the common good and how brands connect to them, the rules in marketing to them have fundamentally changed.

These changes, mixed with omnipresent digital connection delivering thousands of pieces of content, advertisements, selfies, messages and more, means the way brands approach connecting to Millennials has to change to succeed. The short version – if you aren’t getting Millennials past the ‘Moment of Trust’ using social brand advocacy and word-of-mouth, your marketing efforts are screwed.

Consider these 6 facts on Millennials:

1) Ads don’t influence them. Only 1 percent of Millennials state their trust of a brand is swayed by an advertisement. They take whatever steps they can to avoid advertising because they don’t view it as authentic.

2) Their friends on social media and blogs are their sources before purchasing. Only 3 percent of Millennials look to traditional media – television, magazines, and newspapers. They look to blogs, what their friends say on social media about a brand, and other sources where they find an authentic look at a product or a brand. What others are saying about your brand defines it and is 8 to 10 times more powerful than your ads or content.

3) Authenticity matters more than content. Marketers have been told “Content is King” and we’re in the “Content Marketing Era.” Only one problem here and it’s a big one – even if you’ve got the best content, if they don’t trust your brand, they won’t bother looking at it. Studies show 43 percent place authenticity over content.

4) Brands have to engage on social media. Engage is the operative word here … not broadcast, not simply have a presence, but engage: 62 percent say if a brand engages with them on social, they are more likely to become a loyal customer.

5) They want to help. By help, they want to be an active part of co-creating products and the direction of your company. Mixed in their belief in corporations needing to be more focused on the common good, there is a sincere belief that their input, if focused on the common good, needs to be valued.

6) They’re brand loyal. We’ve found that 60 percent of Millennials are brand loyal. But how they arrive at your brand requires gathering trust in your brand from others and they are very willing to share their experiences with yours to help others gain trust.

Looking at those facts, even if you didn’t have the other problems in social media marketing – low organic reach, rising paid media costs and measuring business impact, it’s clear that having real social brand advocacy and social word-of-mouth is core to the success of your brand marketing efforts.

In building authentic brand advocacy, all those elements come into play – sharing of the brand story and their experience with those in their social media circles and blogs, adding authenticity to the experience to build trust, sharing brand content that gets greater engagement and action because it is considered trusted, engaging with your best fans and customers via social media, getting insights on new products and messages, activating their involvement in the greater social community and building a sustainable, loyal following.

Setting all those pieces in motion provides a growth in brand equity – where the collective word has rippled out to move more people past the ‘Moment of Trust.’

#socialmediasummit on Twitter

The Social Wheel of Ambassadorship by @socialseeder #digimedia https://t.co/gOQnGvpmtZ

'Why invest in 50k followers when 5 ambassadors reach the same nr of people?' @socialseeder #digimedia pic.twitter.com/ssk3dtwh1v

Job-description

As part of the support team you will help customers optimize their social seeder campaigns. On the one hand, you will provide them with technical assistance when they experience trouble using the social seeder tool. On the other hand you will advise them on the content, planning and strategy of their campaigns. Furthermore, you will assist the current crew in the development of the tool and you will train new users. 

Your main tasks and responsibilities will be:

Respond to customers’ questions either by telephone, electronically or face to face

Identify customers’ needs and assess how we can make the platform more user-friendly and improve its overall performance

Set up new customer accounts, demo-campaigns and campaigns for one-time-users or one-time-events

Help improve support systems together with our current crew

Pro-actively follow up on the activities of our clients (on the platform and anywhere else online) and call them before they call you

Periodically analyse the campaign results of clients and provide them with feedback and advise them in light of future campaigns and report to the sales team and the development team

Give training to new users or clients and make video tutorials and manuals if desirable

Your profile

You are:

Fluent in 3 languages (Dutch/French/English) 

Solutions oriented 

Customer minded

IT competent

Innovative and creative

A quick learner

A team player

Not afraid to dig onto some tech issues

Able to interpret data and trends and define appropriate action

Flexible

You have: 

A first working experience

Excellent communication skills and some presentation skills

Good problem-solving skills

Attention to detail and accuracy

Good analytical skills

A caring personality

A passion for social media

A good idea what storytelling and ambassadorship is about

What we offer 

At Social Seeder you will be working with a small team of great people in enjoyable work environment. We offer a competitive salary plus an attractive benefits package and we strive to leave room for development. We are based in Mechelen.

How to apply

Furthermore, seeding pages will be generated automatically using the content that was provided in the social media message. We received a lot of feedback on this feature and based upon the input of our users, we’ve decided to just automate this step.

We have also provided extra styling possibilities in the mails you send your ambassadors, so that you can personalize it even more. Rich text is always a good idea ;-)

We have also simplified the uploading of ambassadors and images. You will now be able to import ambassadors by simply copying data in an excel spreadsheet. 

Lastly the platform will also allow cropping and resizing images after uploading them. You heard it right, say hello to the crop tool!

But it doesn’t stop there. We have identified new key features that we would like to enroll over the course of the next six months and throughout 2016.

Rewards for top seeders

A sincere word of thanks The words “thank you” are powerful. And sometimes all you need to do is to say it sincerely. But you could also create thank-you-notes. Consider posting a sticky note on their monitor or a thank you note on their door. You could also put up a thank you sign in the lobby with their name on it or thank them in a company-wide email for their efforts.

Premium Parking Last employee to arrive usually gets the parking spot furthest from the entrance. How about a top reward of a choice parking spot? This is an old-school reward that has been around forever… because it works. It's a great form of public recognition. Wall of Fame or Ambassador Award Create a wall of fame for recognized employees. Be sure to write below their picture what they did that you're recognizing them for. Maybe because they helped you create buzz around a new product, a new feature or an event. If you already have some sort of annual awards ceremony, you could incorporate “best brand ambassador” as a category. Training and Conferences Smart, ambitious people need mental stimulation. They want to be challenged, and exposed to new ideas. Give your top ambassadors the first opportunity to access training materials, try their hand at new techniques, and practice advanced skills. Provide training opportunities or send them to an annual conference they’d enjoy. Conferences or seminars are a great way to absorb a large amount of information, meet people, and expand skill sets. Put an employee in the spotlight in the company newsletter What’s the fastest way to get someone’s attention? Make it about them. As with your customers, employees like to read about themselves. Some companies have created an employee spotlight section in their internal or external newsletter. This works because people within the organization see a familiar face who is “one of them.” Plus, in next issue the spotlight might feature them.

Functieomschrijving Medior PHP Developer

Ondersteuning en verdere uitbouw van Social Seeder en de gerelateerde producten in een team van verschillende ontwikkelaars

Analyse, design & ontwikkeling van nieuwe features

Bewaken en verbeteren van de stabiliteit van de code

Opvolging van technische ontwikkeling in de sociale media

Pro-actief bijdragen in de technische groei van Social Seeder

Wat verwachten we van jou?

Technische competenties

ervaren PHP developer (+/- 5jr)

ervaring met OOP Design Patterns

ervaring met Laravel 5.1 (of 4.2)

en/of ervaring met een ander PHP MVC framework

ervaring met TDD (Unit Testing / Integration testing)

kennis van javascript

en/of ervaring met een javascript framework

kennis van MySQL

kennis van de problematiek rond Web Application Security

basiskennis git of svn

basiskennis linux

basiskennis html/css

eventueel ervaring met Gulp

Persoonlijkheidskenmerken

open geest

aanpassingsvermogen / flexibiliteit

pragmatisch ingesteld

initiatief / ondernemend

leergierig / gepassioneerd

time management

teamplayer

Functieomschrijving IT Architect/ Project Manager:

Aansturing van een klein team Web Developers

Bewaking van efficiëntie en organisatie van het technische team

Vertegenwoordiging van SocialSeeder in technische context

Vertegenwoordiging van SocialSeeder op corporate niveau betreft service levels, security, ..

Analyse nieuwe functionele vereisten en deze omzetten in testbare stories

Definiëren, bijsturen en bewaken van de technische architectuur van SocialSeeder en de gerelateerde componenten

Bewaken van kwaliteit en onderhoudbaarheid van de code

Evaluaties & technische motivatie van het team

Opvolging technische evoluties betreft SAAS platformen en social media

Wat verwachten we van jou?

Algemeen

IT Project Management skills (planning, budgetering, risico's, opvolging, ..)

Ervaring met de aansturing van een team Web Developers

Ervaring met Scrum of andere agile techniek als Scrum Master en/of Proxy

Kennis of ervaring met IT maturity models and related concepts (CMMI, ITIL, ..)

Ervaring met de algemene werking/organisatie van middelgrote en grote ondernemingen

Kennis van technische architectuur voor Web Applicaties

Ervaring met Web Application Security

Technische competenties

senior PHP developer

ervaring met OOP Design Patterns

ervaring met Laravel 5.1 (of 4.2) en/of ervaring met een ander PHP MVC framework

ervaring met TDD (Unit Testing / Integration testing)

kennis van javascript en een of meerdere javascript frameworks

kennis van MySQL

ervaring met Web Application Security

ervaring met Web Application Performance

ervaring met Load Balancing & Scalability

ervaring met Web Services

kennis git of svn

kennis linux

Persoonlijkheidskenmerken

open geest

aanpassingsvermogen / flexibiliteit

pragmatisch ingesteld

initiatief / ondernemend

leergierig / gepassioneerd

time management

teamplayer

Wat hebben we jou te bieden?

Een loopbaan in een snel groeiende jonge en dynamische onderneming

Een omgeving die je heel wat uitdagingen zal brengen

Je hebt een onmiddellijke impact op het succes en de groei van Social Seeder

Een opleidingstraject zodanig dat je optimaal kan werken

Een competitief beloningspakket

Heb je interesse in één van deze functies? Stuur dan zo snel mogelijk je motivatiebrief en cv naar [email protected]. Solliciteren kan tot en met 27 november 2015.

The biggest changes evolve around creating a campaign. For instance, we have changed the order of the setup of campaigns so that it reflects the order of the campaigns.

Furthermore, seeding pages will be generated automatically using the content that was provided in the social media message. We received a lot of feedback on this feature and based upon the input of our users, we’ve decided to just automate this step.

We have also provided extra styling possibilities in the mails you send your ambassadors, so that you can personalize it even more. Rich text is always a good idea ;-)

We have also simplified the uploading of ambassadors and images. You will now be able to import ambassadors by simply copying data in an excel spreadsheet. 

Lastly the platform will also allow cropping and resizing images after uploading them. You heard it right, say hello to the crop tool!

But it doesn’t stop there. We have identified new key features that we would like to enroll over the course of the next six months and throughout 2016.

Companies that have been active on our platform, should receive an email shortly explaining when they can get started on the new platform. We will work on an updated manual and we’re planning to host a webinar. If you are worried about changes, don’t be, the platform’s look and feel will not change dramatically and we can ensure you that you won’t get lost. Rather, we hope that you will find the new version of the platform a lot easier to use and have tried our very best to simplify the overall process of creating campaigns, based on the feedback we got from the companies, brands and organizations that are active on the platform.

By the way, we have a brand new co-worker that will guide you through the whole process. From now on, Petra will be there to help you out with your campaigns. She will help you out with technical matters, but she will also try to advise you on content, if you’re in need of feedback. So if you get email from Petra, it’s a good things, she’s there to help :) She will also inform you on new features. Actually, Petra is the one writing this post! 

“Hi, nice to meet you all! I’m Petra, I’m 29 years old and I joined the Social Seeder team two weeks ago. If you have any issues, please let me know at [email protected]. I will try to help you in the best way possible. 

Ad blockers are everywhere.

Even Apple will make it possible to block online ads and cookies with iOS 9. For the first time the company will grant developers the right to build ad blocking plug-ins. This translates into a legitimate threat for media companies, whose (online) revenues are mainly generated by web ads.

“This is a frightening evolution,” according to Joshua Benton (Harvard University). “Many media companies have become dependent of online/mobile advertising in their business models and will see a lot of their revenues go down the drain. Apple users generally are considered as financially stable, making them a big, interesting target audience for advertisers.”

Moreover, we’re seeing that several European telecom companies are planning to block ads on their networks permanently as well. 

The going is getting tough. A lot of startups are being founded that focus on masking ads to stay under the radar of ad blockers by creating ‘native’ campaigns. However, “publishers are standing on the crossroads between a category 5 hurricane and a neutron bomb,” Fortune.com said earlier. And the publishers themselves are the ones to blame, according to Fortune.com. “To monetize their content somehow, publishers have resorted to unattractive and disturbing advertising. They’re paying the price for that now.”

“The internet needs a peace treaty between publishers and readers, where the latter promises to not use ad blockers and publishers, in cooperation with advertisers, commit themselves to spreading less disturbing and better targeted ads,“ Jed Hallam (The Guardian) concludes.

“It’s safe to say that ‘traditional’ ways of advertising are eroding and their future isn’t stable. This will undoubtedly make way for new, innovative ways of spreading the message of organizations. Communication through ambassadorship is becoming more mainstream,” says Patrick De Pauw, CEO of the ambassadorship platform Social Seeder.

Click here for more info about Social Seeder or If you’re interested in letting your employees and fans do the talk for your organization.

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Last week we’ve discussed the 10 questions you must answer while setting up an ambassador program. Here’s a quick recap if you haven’t read the article:

1. What are the goals of your brand ambassador program? 2. How do you structure your brand ambassador program? 3. Who is your brand ambassador? 4. Should you have different types of ambassadors? 5. How do you recruit your ambassadors? 6. What should you ask your brand ambassadors to do? 7. What types of incentives should you offer your brand ambassadors? 8. What should be the frequency of ambassador participation? 9. How should I measure the success of the brand ambassador program? 10. What are your key success factors for the program?

Because we’ve received great feedback on last week’s post, we decided to mold these ten questions into a model that helps you keep track of your ambassador program throughout the setup. Just like the business model canvas, this Ambassador Program Canvas is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your ambassador program.

Click here to Download your Ambassador Program Canvas now

First and foremost you need to know how the program will benefit your business and how brand ambassadorship can be integrated into the overall business strategy. Don’t think about ambassadorship on the sidelines of the company, it should be in the core of your activities. 

When you’ve attached the business goals to the ambassador program, start sorting out the structure of your ambassador program. Are you going to engage with ambassador in a public, all access way? Or should you keep the program exclusive and private?

Thinking about the structure undoubtedly makes you think about who your ambassadors are. Fully describe how you see your ambassador in the same way the marketing department describes customer personas. If you have different types of ambassadors, write down a full description of all the ambassador types.

The Ambassador Program Canvas is designed to engage with one type of ambassadors. Fill in which type of ambassador you are addressing with this canvas. If you have 4 different types (employees, customers, celebrities and bloggers), fill out 4 different canvases. This will offer a firm foundation for each relationship with the different types of ambassadors.

Now you know who your ambassador is and who you are addressing, it is time to think about recruiting those people. How are you going to find them? Social media, activations, sampling with subscription, ...? 

Once you’ve recruited your ambassadors (this should be a continuing process), you’ll eventually want to ask them to do something for your organization. Fill in what you are going to ask from your ambassadors. If you’re working with Social Seeder, “letting ambassadors share our content on their own social media” would make perfect sense.

But a relationship only works when there’s a two-way movement between both parties. If you ask a lot, give a lot. Most organizations fail to give back because the don’t about this in advance. With this canvas, you’ll always be able to keep track of what you can (or have promised to) give back to your ambassadors.

If there’s one advice that we want to give you: never spam your ambassadors. Moderate the frequency of asking things from your ambassadors and make sure that you give back enough and on a frequent basis.

Last but not least, you need to fill in KPI’s to measure the success of your ambassador program. Make sure that these indicators aren’t only stressing on quantitative results but also on qualitative results. 

The last thing you’ll want to do is to check your ambassador program on the key success factors. You can figure these out for yourself or find great examples here.

The Ambassador program should help you with setting up an ambassador program for your organization. However, if you struggle with this, feel free to contact us to help you setting up yours. We have quite some experience with this.

You might be interested in these articles as well:

So, one may ask, why should I have a brand ambassador program? If you don't have a brand ambassador portal or program in place, you're missing out on becoming a marketing hero amongst your organization.

Sign up for a Social Seeder Program Demo and see how you can achieve great Return On Investment (ROI). 

If you're building a brand ambassador program, with or without the Social Seeder platform, you should always think about the following key reasons why you need a structured brand ambassador program:

- Align social results with business goals from influential community leaders and users within your brand’s social community - Launch campaigns and drive product launches quickly with predictable results - Develop closer relationship with your brand ambassadors that can be the taste makers for your target customers - Get higher quality content from ambassadors for your campaigns with permission to use in your marketing - Ask ambassadors to perform specific tasks such as upload content or share a message and connect those tasks with your business process - Measure effectiveness of actions by ambassadors on your business and reward/recognize the high-performing ambassadors

Take a closer look at the different aspects of brand ambassador programs and discuss the 10 questions you need to answer to create a successful brand ambassador program. Click HERE to discover the 10 Questions to Ask when Setting Up your Ambassador Program.

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