The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve. 

Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.

If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.

Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.

the new content filters and the flagging system require every reblogger to appeal independently from the poster.

What is happening?

With the latest tumblr content filter updates, every reblog is flagged independently from the original post without the OP knowing. This means that if your post is reblogged by someone and that reblog is flagged, you won't know. The note count will go up, but the note is hidden: you can't see it on the rebloggers blog or any other reblogs branching from the flagged post.

What should I do?

Every reblogger needs to appeal for their own reblogs. Thankfully the review time on Tumblr's side has been fast, usually in a couple of hours they restore the post. If you can notify the OP, grand. If you have time, leave a support ticket, choose feedback and tell them why you think this is a bad model.

Why and how should I do it?

A door is one of the things that makes a building unlike any other structure. All the doors in buildings are intended for human use, no matter which species actually enter and exit. We want to keep encouraging cross-species interactions, and give the smallest members of our communities the recognition they deserve.

Soon, you'll be able to see, smell, and hear the mice in your home, and they will be able to see, smell, and hear you in return. Each mouse will have its own door, instead of one large door intended to accommodate all visitors. And yes, you'll be able to welcome multiple mice through a single door.

If a door falls into disuse due to illness, injury, or death, another mouse will be placed into your home. You won't lose mice just because they die.

Past mice will stay in your home-- including corpses. Removing all of those would be... a lot.

The announcement post, at the time I reblogged it, had around

2k comments

24k reblogs

13k likes

When I came back to Tumblr a little while later, the announcement post's notes had dropped significantly:

While my reblog of that post, now has its own notes AND comment section, completely separate from the OG post:

This means that the new feature is active at this very moment and that this is how it works. And it sucks.

This new reblog system GUTS original posts. Interactions and engagements can no longer be properly tracked. If an original post breaches containment, it REALLY breaches containment. Unless you feverishly check every reblog of a reblog of a reblog of a reblog manually, you won't know how your post is received.

This especially hurts creatives, who rely on engagement and numbers for the art, photos, videos, whatever else they post. They NEED to be a part of this, Tumblr, you can't bar the original poster from their own post's growth. It's disrespectful. It makes no sense.

If you disagree with Tumblr's decision to ruin creatives' post engagements and reason to post on this site, reblog the original post (linked far above), comment on it. Don't threaten, but be clear about why you disagree. Also send them your feedback through their support. Be loud about this.

Edit:

@changes blog <- Only comment on and/or reblog Changes's reblogs about this new feature! The engineers won't otherwise see or read what you have to say.

Edit #2: this is a gradual update and rollout; if you don't see the updated reblog chain notes system yet, you eventually might within the next few days. You can read Tumblr's response to the outrage here.

here let me make it clearer.

app 👇🏻

browser 👇🏻

again. same post. screenshotted at the same time.

basically, op will only get notes if people like or reblog directly from them. if people like or reblog the original post they made from other people’s reblogs — and if those reblogs have comments or tags left by the rebloggers — op will not get any notes or credits. because apparently when people reblog the original posts you made and add their own tags or comments in those reblogs, it now counts as new posts and these “new posts” belongs to the reposters. not you as the op.

imagine being an artist on tumblr and getting the least notes on your own art while your reposters get hundreds or thousands of notes from your hard works, because they reblog the art you spent weeks or months making and add “very cool op 👍🏻” as a comment or a tag.

but not only will you not receive those notes, you as the op cannot see what comments people leave on your own original posts that you created either, unless it’s a direct reblog from you.

not to mention the harassment against op this new update will undoubtedly unfortunately allow.

WE'VE WON A BATTLE, BUT NOT THE WAR! tumblr has announced that they have listened to the feedback and are reversing the notes rollout. this is great news, but we also need to keep an eye out for future updates as they still believe the reblog feature needs a rework.

re tumblr's notes rollout!!

just got this email from support:

PLEASE PLEASE LEAVE A COMMENT ON THE POST THROUGH THIS LINK!! it links directly to @changes reblog of the original post so hopefully they'll hear us out!!

if you need a template feel free to copy/paste this or any other alternative circulating on tumblr! (and be respectful please, otherwise they won't listen to us).

Please stop the new notes rollout. It's gonna kill fandoms. Original creators and artists will stop posting if we don't get the credit we deserve and instead goes to rebloggers. There is a reason why we are here and not on Twitter. We are already struggling to reach people and this is just gonna make it worse. Fandoms are already starving for engagement and this rollout will drown smaller accounts. This will also disproportionately affect minority groups, especially BIPOC and members of the LGBTQQIP2SAA community, as this will make it more difficult for them to see harassment towards them on a different reblog chain and block/report them. I urge you to reconsider.

also please still submit feedback through their online support form! the more ways we can bother them, the better. to submit a ticket, go here and click the "contact support" button on the top right corner on desktop. then select the feedback option from the dropdown menu and fill in the form. you'll get an automated email like the one above. still, reply to that email and ask for a human to review your feedback. a response template for this:

I would like for an actual human being to review and reply to my feedback because with the new notes rollout, @\changes won't be able to see my comment properly and will get lost and unacknowledged. Thank you in advance.

(more info under the cut!)