Signify Studio

There’s no doubt that customer retention is good for your business. But, keeping clients and turning them into loyal fans presents a challenge. After all, consumers switch brands for many reasons. Most motives revolve around customer experience. To address these issues, business owners roll out retargeting campaigns.

However, not all retargeting campaigns deliver results. Ads that don’t add value or lack relevancy risk turning off an existing customer. Instead, ensure an immersive experience with your retargeting campaign. Doing so helps you boost customer retention and satisfaction rates.

RETARGETING CAMPAIGN BENEFITS

A retargeting campaign helps you connect with your customers. It delivers extra value and boosts brand loyalty. Retaining existing customers increases profit and reduces your expenses.

Bain & Company research finds, “A 5% increase in customer retention correlates with at least a 25% increase in profit.” Plus, “It’s more than 350% more profitable to sell to an existing customer than to a new one, according to James Altfeld.

But it’s not only about your profits. Retaining customers also reduces costs. Fundera shows “a 2% increase in customer retention can lower costs by as much as 10%.” With a retargeting campaign, you can reach your customer retention goals. OptinMonster shares these statistics about retargeting campaigns:

Using retargeting with other marketing channels can increase sales by up to 50%

Your website traffic is about to skyrocket!

It’s nearing the end of March, which means spring is in full swing everywhere you look. Temperatures are warming and birds are chirping, signaling the waking of nature from its winter hibernation. For many of us, spring is the time of year we focus on cleansing our lives from unnecessary clutter. On any given weekend, you can find the average person sorting through junk piles in their garage, cleaning the gutters on their house, and planning out their garden plots. It seems this season puts a little pep in everyone’s step, so why not extend that to your website?

In the world of web design, it’s important to keep your site clean, crisp and well-performing at all times. There are many ways you can accomplish this:

update colors, graphics and bios from time to time

peruse your site daily to check for any broken or missing links/information

Maybe the most important…FRESH CONTENT

You’ve heard the saying, content is king, right? Well, it’s true! With each passing day, it becomes more and more crucial to have fresh, original content on your website and to keep it updated on a regular basis. It sounds complicated, but with so many types of content available, it’s actually a piece of cake. Content isn’t just about words anymore; it includes:

Memes, GIFs, Infographics

Blogs, articles, case studies, testimonials

Surveys, quizzes

Video, live or otherwise

One essential strategy to increase business is SEO, or Search Engine Optimization. A large percentage of the work in SEO is extremely technical. Hence, it is very important to hire a developer that has knowledge of marketing, design and programming. When you don’t take the time to incorporate SEO techniques and best practices, you may save a little bit of money at first, but you will cost yourself business in the long run and sell yourself short.

When thinking about your business, let’s imagine a brick and mortar store. The traffic patterns are very important when you choose a location to purchase a storefront. A professional developer understands the Internet the same way that a good realtor understands location. You want someone to walk by your business multiple times and then walk through the doors. They are more likely to purchase something when your store is visible and easily accessible.

SEO drives traffic to your website. It is the good location of the Internet world. A good developer will get your website noticed and increase your click-rate. Again, SEO is a process by which a professional increases the visibility of your website through use of certain technology and keywords through the back end of your website. SEO causes an upsurge in traffic to your website. This will allow for more opportunities to capture business, which are called conversion rates.

SEO will include the following:

keyword rankings

search traffic

Metrics/analytics – clicks and bounce rates

ROI

The reason that you hire a developer or a creative firm, is for return on investment. As a smart business person or intelligent development officer, you want to maximize profits. A professional developer who is trained in SEO understands the way to convert traffic to best support your business. A firm experienced with SEO will be able to guide you through the most important process of developing a website; they understand the important details that will increase your ROI.

Do your Research

We always encourage you to do your research. As we discussed in our last blog, know the right questions to ask to ensure that your needs are met. Ask the developer or creative design firm questions about SEO, and the ways in which they plan to improve your unique view rates. Ask the developer for an SEO plan or strategy. A good SEO strategy is one that will improve in the long-term. An inexperienced developer will present a short-term vision of success, which will cause frustration and setbacks.

A professional website is one of the biggest and most important investments a company or organization can make. It’s how you reach your potential clients, donors, and members, plus it’s the most effective way to reach your current ones. With the advancements in modern technology, it’s important to meet your clients, members, and donors where they are. And this means not only on a desktop computer but also a smartphone, tablet, and even smart watches. Yes, you read that right.

If you are sick and tired of being on the outside looking in and are wishing you had more leads, more revenue, better conversions, and a better-looking brand image, you have come to the right place!

Can design thinking skyrocket your profits? There’s a good chance that you’ve spent time getting to know who your customers are and how their pain points affect their decisions. But, do you put people, from customers to employees, first in every aspect of your business? If you’re not taking a human-centric approach, then you may be missing out on opportunities to increase your revenue.

“Design-driven companies have outperformed the S&P Index by 219% over ten years,” according to the Design Management Institute. This data suggests that design thinking, as a core business strategy, generates a higher success rate.

Design thinking is more than creating an exceptional user experience on your website. Instead, it’s a process that companies use across various channels and departments to increase end-user satisfaction.

DESIGN THINKING: PUTTING HUMANS FIRST

Design thinking isn’t new. The basic premise started as early as 1969. David M. Kelley, the founder of IDEO, tweaked the idea of design thinking for business purposes in 1991. While website designers have long relied on design thinking to build user-friendly websites, business leaders aren’t always sure how to implement design thinking across all aspects of their business. So, where can design thinking be used? Everywhere.

Sales teams wanting to improve customer retention.

HR departments rolling out changes to benefit packages.

Web designers looking to boost website conversions.

Marketers developing an email sequence.

BENEFITS OF DESIGN THINKING

When you understand your target audience on a deeper level, then your chances of success are higher. Your solutions and how you present it, not only solve an issue but also help your target audience realize that they have a problem. The advantages of design-driving thinking are vast.

Increased collaboration breaks down silos, rallies teams around goals, and improves overall communications.

The process of design thinking supports agile business decisions. You move quickly through the testing phase to make improvements.

Involving your team during brainstorming sessions improves morale and delivers a sense of purpose.

5 STEPS OF A DESIGN-DRIVEN PROCESS

Regardless of where you implement design thinking in your business, you’ll take the same five steps for a human-centric approach. Adobe data shows, “Design-led firms consciously put the customer first, with 46% of design leaders citing an emotional bond with customers as a defining characteristic of an advanced design practice.”

Empathize. Consider your end-user by putting yourself in their shoes. Immerse yourself in their life, their behavior, and needs. Observe and interact with your target users. Perform UX research by collecting data from your interactions and observations.

Define. Take a look at your findings. Analyze the various information and interpret the data. If your interactions found specific fears and pain points, then dig deeper into where it stems from and how each aspect affects your user’s every action.

Ideate. This is where creativity comes into play. With a strong understanding of your user, start a brainstorming session. You could do this during a meeting or with brain mapping tools. The idea is to accept all thoughts at this point and let the creativity flow.

Prototype. Turn your ideas into solutions. At this stage, your marketing team creates the email sequence, or your HR department devises a plan for explaining benefit package changes.

Test. Send your prototype out to your users. This is where A/B testing comes in. You’ll send one prototype out to a specific group and second one out to another group. Then, gather feedback, analyze that information, and tweak your product or service. Then test again.

DEVELOP A STRATEGY USING DESIGN THINKING

If you haven’t incorporated design thinking into your business, then what’s stopping you? Design thinking is a solid business strategy that benefits all aspects of business ownership, including customer satisfaction, product development, and employee retention.

If you currently have a website, there’s a high chance that you’d like to improve certain areas and make your website work better for you. This is very common. After all, every day there is new software being developed that can be integrated into your website in order to make your life easier. Also, algorithms are ever-evolving and changing faster than most businesses can keep pace with. As experienced web designers in Largo, Florida, we understand the local business landscape and many of the challenges you’re facing.

When you’re focusing your attention on your business and making sure that you’re providing the best service possible for your customers, it’s hard to divide your time into staying up-to-date with the latest software and technical changes. And, you shouldn’t have to. That’s a job for experienced web designers – people who know the history of the industry, stay ahead of the changes and are always testing new applications to see which are worthwhile.

In other words, you don’t need to feel like you have to catch up in order to keep up. It’s faster, easier and, in the long run, more affordable, to hire an expert to get you where you need to be. The real value of working with experienced web designers is that they’re able to clarify and solve the underlying problems with your current website, and put together a plan to get better results.

YOU KNOW YOUR WEBSITE CAN BE BETTER, BUT YOU’RE FEELING STUCK.

Oftentimes, you’ll have a nagging feeling as though you can be working smarter. Perhaps you’re getting tired of tedious tasks, which you wish could be automated. Or, you’re questioning how much you’re spending for hosting or design changes, while getting little in return. Maybe you’ve found yourself in a position where you’ve built a nice website with the messaging and images you want in place. Your forms all set up, and you even have an enticing offer and product gallery. However, you’re seeing very little traffic and, essentially, very few sales.

5 STEPS TO GET STARTED

Here are five steps to get your website on track.

Begin getting your assets together in a Google Drive or Dropbox folder so that you have all your documents, resources, videos and graphics ready to use. Create a system of subfolders to organize and make sure you have high-quality images to work with.  If a file is a vector, we recommend including the .eps, .ai or .pdf file. This way, the image can be edited, if needed.

Gather your login information. This includes credentials for you hosting company, domain registrar, payment gateway (PayPal, Stripe), Google Account and other third-party companies you may be working with. (CRM, Email Marketing Platform, etc.)

In the beginning, one of the first steps is list out the main pages of your website and have a good idea of the scope of the website. For instance, you can estimate a range of how many pages you believe you’ll need for the full website. When working with experienced web designers, you’ll be able to narrow down those ranges and strategically place information in a way that flows best for your users.

Make a list of your favorite websites and browse stock photo websites to pick out different styles of imagery you like. This helps you define what you do and do not like from a visual perspective. Being able to articulate the style and tone you like and the impact you wish to create helps web designers best match what you’re looking for.

Call experienced web designers in Largo, Florida to schedule a consultation call. We don’t charge for this type of call and we’ll work with you to figure out if you have a problem that we can solve.

WORK WITH US

Signify Studio is a Google AdWords Certified Company in Largo, Florida. At Signify Studio, we help businesses manage pay-per-click (PPC) and retargeting campaigns. Ultimately, our goal is to generate leads for your business, as well as develop brand awareness. By and large, we do this all while significantly reducing conversion costs.

Pay-Per-Click (PPC) campaign setup is done in two phases: Campaign Framing and Campaign Optimization & Monitoring. To begin with, before setting up a campaign, we’ll need to decide what the main goal of the campaign is.

Your goal may fall in one of the following categories: 1. Branding 2. Sales 3. Lead Generation 4. Sign-Up

Together with setting up the account administration, we also handle the research for your campaigns. To clarify, this involves implementing conversion tracking to measure leads and sales. Likewise, it involves setting up remarketing campaigns across Google properties, keyword generation, and ad optimization. Furthermore, Signify Studio provides an analysis of your current keywords and provides recommendations for new ones. Provided that keywords are reviewed and approved, we then assemble all of the keywords, new and old, into optimized campaigns.

Additionally, for your campaigns, not only do we write custom ad copy, but we also take care of your bid optimization and monitor your performance. Thus, we can make changes to improve conversion.

RESEARCH

In the meantime, we take a look at many different aspects of your business and your competition to fully understand where challenges and opportunities are. Altogether, through conducting a customer analysis, competitor analysis and reputation analysis of your domain, we’re able to adjust priorities and make necessary updates to your website. Moreover, we’ll work with you to determine your top-selling products and services. And, being that we are a  Google AdWords Certified Company in Largo, Florida, we’re able to provide geographical research with keen knowledge of your local environment.

KEYWORD RESEARCH

By all means, we generate the keywords for the campaign based on your business. Accordingly, our keyword research depends on your branding, products, competitors and location. Working with a Google AdWords Certified Company in Largo, Florida means you have a sharp advantage. For one thing, we’re able to get very specific on your targeting because we know your area. Above all, keyword research is the key to a successful PPC campaign and it helps cut down costs and drive more relevant traffic and qualified leads. For this reason, we regularly evaluate your keywords to determine which have the most potential and we remove the weak ones.

WORK WITH US

Looking for paid marketing in Largo, Florida for your website? At Signify Studio, we are able to write compelling ad copy for banner and display ads. Whether you’re looking for brand, product or geographic-specific ads, you can count on us to reach your target audience.

Our primary focus is to use proper targeting to show your ads in search results or on websites related to your product or services. We can even place your ads on websites that your website users visit most.

Furthermore, we track your campaign performance and send you reports on a regular basis. For example, these reports may show weekly conversions, ad group performance, keyword performance and comparisons to previous time periods. Once we launch your campaign, we continuously monitor its performance through Google Analytics and Conversion Tracking code.

OPTIMIZATION

Bidding isn’t a one-time process and it needs regular monitoring. We raise and decrease the bid according to the keyword performance. And, so, we can raise the bid for such keywords that have a low position and lower the bids for such keywords that are having low CPC. In short, bidding optimization controls the cost of the campaign so you can get the most out of your budget.

Additionally, we modify ad copy and delete ads that are not relevant or are performing badly. This happens if an ad is getting lots of impressions but no clicks. Also, this happens when an ad is getting lots of clicks but no conversion.

Next, we optimize keywords when keywords that are not performing well. Secondly, we discover new keywords ideas to add. Also, we create new ad groups for keywords that are performing very well and adjust the bidding for the keywords to improve their performance.

Sometimes, landing pages also need to be optimized. If a landing page is not able to convert the traffic into conversion, then we remove unnecessary content. And, when the landing is poorly designed, does not provide a clear message or does not have a clear call to action, then we need to make adjustments to improve conversion. On another note, we may also optimize a landing page to include seasonal offers and promotions

REMARKETING

Remarketing, which is also known as retargeting, is an advertising method that allows you to serve tailored advertisements to people who have visited your site. This method gives your prospects another chance to buy a product they have shown some interest in, even after leaving your website.

A remarketing tag, which is a snippet of code, is installed on all pages of your website. Through the remarketing code, a cookie is dropped on the user’s browser whenever the user visits any page of your website. We create lists using rules based on pages or sections of your site that people visit. Categorizing visitors allows for better tailoring of your ads.

When the user leaves your website and visits other websites within the Google Display Network, the cookie alerts Google AdWords and will then display the tailored banner ad to the visitor.

CUSTOM ADWORDS CAMPAIGNS

Most people who run AdWords campaigns simply get as many relevant keywords as they can. They run one ad on them and point the ads straight to their home page. The problem with doing this is that they pay a premium price for clicks since the advertisement and homepage cannot be relevant for 10, 20 or 100 keywords. They get a lot of junk traffic and pay for clicks that are not relevant, giving them an extremely low conversion rate (if they convert any leads at all). Their audience clicks on the ads are taken to the homepage where they are confused by a multitude of options. These options are not relevant to their keyword search and they usually leave without taking any action.

The following are benefits of a properly run AdWords Campaign: • Brings you leads in a very short time-frame • Tells you which keywords are actually getting the most searches without any guesswork • Shows which keywords are bringing inquiries • Determines the kind of message the market responds best to • Gives you a database of interested people that you can market back to afterward

WORK WITH US

User journeys do not follow an exact path. Afterall, users are entering our website from different locations.  To begin with, they may be coming from social media, direct mail or referrals or Google search. By and large, learning about the user journey and behaviors can help marketing teams understand what users are looking for. In particular, marketers study which information they are responding to, and where their attention is falling off. Working with Certified Google Analytics Partners means that you’re able to leverage the knowledge and experience of experts for this reason. Specifically, you’re able to find out what to look for in your analytics reports to give you a competitive edge in the long run.

When starting out with Google Analytics, it’s difficult to track, monitor and visualize your data correctly so that you’re able to actually see what’s going on. But, we get it and we’ll help you with that.

GOOGLE SEARCH IS ALWAYS EVOLVING

You’ve probably heard that the Google search engine algorithm changes often. Therefore, Certified Google Analytics Partners must stay-up-to-date with the latest changes in order to help you optimize efficiently. Marketing teams look for the best way to deliver information, and Google Analytics is a tool that gathers data and insights to help you find out what content to produce, what changes need to be made to your website, and, even, how you can improve your ranking in the search engine. And, as Google Search evolves, you’re able to keep up with the changes and adapt as needed.

GOOGLE INSIGHTS HELP IMPROVE YOUR USER JOURNEY

In Google Analytics, you’re able to track data about how your website is used. From the amount of users to the length of their sessions, you can track how much traffic is visiting your website. Moreso, you can find out whether they find your content interesting. After all, you can even see what content they are visiting most – in turn, helping you determine what content you can produce more of over time.

CERTIFIED GOOGLE PARTNERS USE BEST PRACTICES

Certified Google Analytics Partners can provide more advanced insights, like Content Insights, which helps you make better decisions for content-creation based on data. By the same token, this type of data and analysis can help you discover popular content. Likewise, Certified Google Analytics Partners in Largo can even help you find content that is popular in your local area.

Certified Partners can track monetization and conversion goals using best practices.  Furthermore, when it comes to driving traffic, it’s important to pinpoint where your visitors are coming from. This way, you’re able to establish campaigns that maximize traffic and relevancy.

KNOW YOUR DATA AND MAKE BETTER DECISIONS

To summarize, using the audience insights within Google Analytics can help you find out characteristics about your users, like age range, gender, device usage, and more. As a result, you can better identify which people are more likely to visit your website.

Tracking this information is a start, for the most part. But, Certified Google Analytics Partners can help you create custom page rules and tag your users.

Generally speaking, you’re gaining information on users who visit your homepage, your shop page, your contact page, and even your 404 page. Likewise, for e-commerce stores, you’re able to track revenue and tag whether people have made a purchase or left your store. Additionally, tagging your users will create segments of whom you can market to next through customized campaigns.

Through the information you find out through this tagging, you’re able to better understand your users, their journey and their experience. And thus, you’re able to use this information to improve your website, create customized marketing segments, and establish goals to help guide them.

Most importantly, knowing your data helps you made better decisions. You’re able to see trends. You’re able to see hiccups. And, ultimately, you’re able to see opportunities.

Are you looking to generate more traffic to your website? When it comes to SEO, there are two ways to improve your search ranking and get more visibility for your business — on-page and off-page SEO. On-page SEO presents content to the search engines. Off-page SEO involves developing a linking strategy and building mentions to your website. According to Backlinko.com, the top 3 spots in Google get 75.1% of all clicks. And, the top #1 spot on Google gets 31.7% of all clicks. While we may specialize in developing organic SEO in Largo, Florida, our techniques are not limited to our location. You can implement these, too.

WANT TO IMPROVE YOUR ON-PAGE SEO?

Here are some helpful tips.

Use titles containing the specific keyword you want to rank the page for

Develop a heading structure to make it easy for Google and visitors to scan your website.

Maintain a consistent hierarchy in your textual content.

Use H1 headings to help define the topic of your page for search engines.

Include well-written meta descriptions. This is the text that is shown right below the title on the search result pages. Meta descriptions can have a huge impact on your click-through rates.

Use alt attributes to provide alternative information in case an image cannot be displayed.

Use page caching to help speed page loading times and reduce your server load.

Create relevant and useful content. Quality content leads to a higher ranking in the long run.

Make sure your website is SSL secured (HTTPS) because it provides extra security. This is especially important for e-commerce websites.

Avoid duplicate content. If identical content is found on two or more pages of your website, search engines may penalize you.

The homepage needs to reflect the rest of the website. Distractions should be limited and the page should guide the users to follow clear next steps.

By the same token, focus on the value that your website provides and the user experience in order to encourage visitors to return to your website.

Landing pages must be designed with a single purpose, also known as a call-to-action (CTA), and target only one or two keywords.

Additionally, consider how your website appears on mobile and tablet devices. Make sure your webpages load quickly and resize properly.

LOOKING TO IMPROVE YOUR OFF-PAGE SEO?

While backlinks are some of the strongest factors in search engine ranking, social signals are also playing a major role.

Receiving backlinks from blog posts and reviews are considered valuable links. The more relevant, the better!

Be careful of falling into the trap of vanity metrics. In other words, the goal is not to get as many links as possible, but rather develop quality linking with a consistent inbound strategy.

With this in mind, avoid link-building schemes.

Get to know your website users and share content on the social networks they’re using. Interacting with your network regularly will help drive traffic.

Furthermore, be sure to respond to comments on social media.

Include keyword-rich content in your descriptions, especially on YouTube, Pinterest and Instagram.

Remember, while we use these guidelines for organic SEO in Largo, Florida, you can follow the same methods anywhere.

WORK WITH US