#certified google analytics

User journeys do not follow an exact path. Afterall, users are entering our website from different locations.  To begin with, they may be coming from social media, direct mail or referrals or Google search. By and large, learning about the user journey and behaviors can help marketing teams understand what users are looking for. In particular, marketers study which information they are responding to, and where their attention is falling off. Working with Certified Google Analytics Partners means that you’re able to leverage the knowledge and experience of experts for this reason. Specifically, you’re able to find out what to look for in your analytics reports to give you a competitive edge in the long run.

When starting out with Google Analytics, it’s difficult to track, monitor and visualize your data correctly so that you’re able to actually see what’s going on. But, we get it and we’ll help you with that.

GOOGLE SEARCH IS ALWAYS EVOLVING

You’ve probably heard that the Google search engine algorithm changes often. Therefore, Certified Google Analytics Partners must stay-up-to-date with the latest changes in order to help you optimize efficiently. Marketing teams look for the best way to deliver information, and Google Analytics is a tool that gathers data and insights to help you find out what content to produce, what changes need to be made to your website, and, even, how you can improve your ranking in the search engine. And, as Google Search evolves, you’re able to keep up with the changes and adapt as needed.

GOOGLE INSIGHTS HELP IMPROVE YOUR USER JOURNEY

In Google Analytics, you’re able to track data about how your website is used. From the amount of users to the length of their sessions, you can track how much traffic is visiting your website. Moreso, you can find out whether they find your content interesting. After all, you can even see what content they are visiting most – in turn, helping you determine what content you can produce more of over time.

CERTIFIED GOOGLE PARTNERS USE BEST PRACTICES

Certified Google Analytics Partners can provide more advanced insights, like Content Insights, which helps you make better decisions for content-creation based on data. By the same token, this type of data and analysis can help you discover popular content. Likewise, Certified Google Analytics Partners in Largo can even help you find content that is popular in your local area.

Certified Partners can track monetization and conversion goals using best practices.  Furthermore, when it comes to driving traffic, it’s important to pinpoint where your visitors are coming from. This way, you’re able to establish campaigns that maximize traffic and relevancy.

KNOW YOUR DATA AND MAKE BETTER DECISIONS

To summarize, using the audience insights within Google Analytics can help you find out characteristics about your users, like age range, gender, device usage, and more. As a result, you can better identify which people are more likely to visit your website.

Tracking this information is a start, for the most part. But, Certified Google Analytics Partners can help you create custom page rules and tag your users.

Generally speaking, you’re gaining information on users who visit your homepage, your shop page, your contact page, and even your 404 page. Likewise, for e-commerce stores, you’re able to track revenue and tag whether people have made a purchase or left your store. Additionally, tagging your users will create segments of whom you can market to next through customized campaigns.

Through the information you find out through this tagging, you’re able to better understand your users, their journey and their experience. And thus, you’re able to use this information to improve your website, create customized marketing segments, and establish goals to help guide them.

Most importantly, knowing your data helps you made better decisions. You’re able to see trends. You’re able to see hiccups. And, ultimately, you’re able to see opportunities.