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first i take help of my parents to start up the business. this is the best option i think i have. next, i will borrow money from banks or crowd funding. 

my plans are to provide the best quality spices and other products to my consumers. i am contacting some mega stores from India and also trying to reach some grocery stores in Brampton. i will buy best products fro, them and try to expand by business more each and every year. if my business will work good i will open branches in other cities too. 

for advertisement, i will prefer to use social media. because people are always active on the social media sites. To make my advertisement more excitement i will use the advertisement which people see back-home. it will remind them their old days and taste which they have in India.  

my competition is not so big. there are few restaurants who are selling Indian food. moreover, people can get some Indian products from Frshco and Walmart. but my business will provide customers the taste of real India. 

messaging map is an important step in communicating effectively. this help us to tell our business story to the people. people are always curious to know what offers we are getting from a business. so it helps to answer their internal questions. .