Head of Growth, Keeper of Chaos

It’s a conversation about the future of creativity, community, and growth. Explore below.

1: Pathways, Not Growth Hacks Tumblr is not a platform. It’s a space—a rare one—that still breathes.

Here, art lives unpolished.

Here, fandoms thrive quietly.

Here, people come to create, not just to consume.

Growth doesn’t mean chasing an algorithm or selling its soul. It means building pathways—paths for exploration, creativity, and connection.

This pitch isn’t about viral trends. It’s about what Tumblr already is: a cultural compass for the next generation.

2: Tumblr—The Cultural Compass

Other platforms chase trends. Tumblr makes them.

Here’s the thing: Gen Z and Alpha aren’t looking for platforms—they’re looking for places.

Places where inspiration turns into action.

Places where communities form without permission.

Places where you can call yourself chaotic good and mean it.

3: Protect the Culture. Grow the Ecosystem.

Growth is delicate. You don’t bulldoze a coral reef—you let it thrive.

Tumblr’s culture is fragile and fiercely alive. The challenge isn’t growth; it’s how we grow.

Protect the Culture: Keep Tumblr weird. Keep it wild.

Sensitize the Visitors: Teach brands and marketers to show up respectfully—like visitors to a sacred space.

Measure Differently: Forget ‘reach’ and clicks. Focus on participation, loyalty, and impact.

4: The Tumblr Funnel. Funnelr.

Funnels? Linear funnels? Dead. Tumblr’s funnel is alive.

Here’s how Gen Z and Alpha move through Tumblr:

Inspiration: A post. A meme. A fandom story that sparks something.

Exploration: They dive deeper—tags, niches, rabbit holes. Tumblr is built for it.

Community: They don’t just consume—they create. Together. Fan zines. Group art. Shared stories.

Loyalty: They come back. Not because they have to. Because Tumblr feels like home.

5: Tools for Growth—Tumblr’s Creative Compass

Give creators the tools, and they’ll build worlds.

Tumblr doesn’t need to chase growth. It needs tools that let its creators go wild:

Fandom Hubs: Spaces to co-create, organize, and share. Think fanfiction writers, artists, and roleplayers—all together.

Collaborative Zines: A Tumblr-native tool to build and publish digital zines—made by communities, for communities.

Creative Compass: Like a map for Tumblr. Discover new creators, emerging micro-trends, and weird little pockets of brilliance.

6: Redefining Growth—Metrics That Matter

Depth over breadth. Always.

Tumblr’s success isn’t measured in likes or reach. It’s in:

Time Spent: Creating, sharing, reblogging, and collaborating.

Participatory Actions: Reblogs, zines built, group stories written.

Cultural Impact: Trends and movements that start here, before the world catches up.

Fandom-Driven Revenue: Merch, subscriptions, and creator tipping.

7: Why Me? I don’t have a shiny pitch deck. I have this. I’ve spent over a decade solving growth challenges that didn’t look like growth challenges:

Capture6: $8M raised by understanding niche stakeholders.

Plum Benefits: A 22% lift in conversions by rethinking engagement.

Primer: Building frameworks that connect community, culture, and leadership.

8: The Closing Tumblr is already where the world’s culture is incubating. We have the chance to grow it intentionally—without losing what makes it magic.

Tools. Stories. Respectful growth. That’s what I want to build with you.