#creativepathways

4: The Tumblr Funnel. Funnelr.

Funnels? Linear funnels? Dead. Tumblr’s funnel is alive.

Here’s how Gen Z and Alpha move through Tumblr:

Inspiration: A post. A meme. A fandom story that sparks something.

Exploration: They dive deeper—tags, niches, rabbit holes. Tumblr is built for it.

Community: They don’t just consume—they create. Together. Fan zines. Group art. Shared stories.

Loyalty: They come back. Not because they have to. Because Tumblr feels like home.