#protecttheweird

3: Protect the Culture. Grow the Ecosystem.

Growth is delicate. You don’t bulldoze a coral reef—you let it thrive.

Tumblr’s culture is fragile and fiercely alive. The challenge isn’t growth; it’s how we grow.

Protect the Culture: Keep Tumblr weird. Keep it wild.

Sensitize the Visitors: Teach brands and marketers to show up respectfully—like visitors to a sacred space.

Measure Differently: Forget ‘reach’ and clicks. Focus on participation, loyalty, and impact.