Dec 16, 2024
4: The Tumblr Funnel. Funnelr.
Funnels? Linear funnels? Dead. Tumblr’s funnel is alive.
Here’s how Gen Z and Alpha move through Tumblr:
Inspiration: A post. A meme. A fandom story that sparks something.
Exploration: They dive deeper—tags, niches, rabbit holes. Tumblr is built for it.
Community: They don’t just consume—they create. Together. Fan zines. Group art. Shared stories.
Loyalty: They come back. Not because they have to. Because Tumblr feels like home.
Our job is to deepen these pathways. Tools. Spaces. Stories. Whatever helps Tumblr grow without losing itself.
