Sanrio's Anime Boys

AMNESIA THEORY, THE TIMELINES

Fragaria's story is confirmed to be separated into two: The MVs and the voice dramas. This could imply two separate timelines. The 1st timeline is “ruined”, and the 2nd timeline (possibly the one for the MVs) acts as the present. In the Ever Red MV, there are lyrics highlighted in red, most of them pointing to them forgetting something.

This theory is unrelated from Ever Red, but the main point of the amnesia theory is that the knights don't remember their "original" selves, their current names and forms being a show of their connections to their lords (hence why Hangyon's name is only 2 letters off from Hangyodon for example).

These lyrics also point to something being forgotten (strawberry/fruit representing memories. Sweet and sour memories, a memory that ripens/develos as it is repressed)

But forgetting their old identities also means forgetting past events.

RIBBONS

The ribbons represent the pains of the past. In this part, Hallritt sings "Once the ribbon is tied, the knot marks are still there." Once pain is inflicted, the wounds and memories are still there.

The ribbon now ties everyone close to each other. The Red Bouquet will be there for Hallritt to help process his past, and make things right again (see next header).

I just want you to laugh, that's all I wish for Even if our memories are mismatched

Hallritt is now being covered by the ribbon, except for his eyes. He must face the truth of what he did.

HIDDEN AUDIO, "ELDRITCH HALLRITT"

Refer to this post to listen to the hidden audio.  "Move. That dream… It was my fault." It was Hallritt's fault for the destruction of the 1st timeline. Around 3 minutes into the MV, there is a quick frame of this shadow version of Hallritt which me and the discord have named Eldritch Hallritt/Eldritt.

(isn't he so silly <3)

He was the "original" Hallritt from the 1st timeline, and a manifestation of the current Hallritt’s true feelings and repressed memories. He knows everything. He was the one who destroyed the 1st timeline, and is here to make sure the Hallritt of the current timeline doesn’t mess up.

But what was Hallritt's mistake in the first place?

SEEDS

SEEDS are the antagonists of Fragaria's story. They could be the original knights, as seeds come first before flowers/bouquets. One day, they took things too far, leading them to be banished and replaced by the Fragarians.

They might have once tricked Eldritt/The "original Hallritt" into joining them, which led to him ruining his contract with Hello Kitty, destroying the 1st timeline. Eldritt then reset the timeline into the current one, and is watching over the current Hallritt to not make the same mistake he did.

BONUS/MINI THEORIES

My friend Angel pointed out that "Fragaria Memories" sounds similar to "Fragmented Memories"

System Hallritt - Eldritt is an alter for Hallritt (+ is a protector or a gatekeeper) who wanted to prevent him from finding out the truth, but they can't run from it forever.

Bouquet leader doomed yaoi (I don't have a better name for this) - If Cielomort and Badobarm find out about Hallritt's secret, they could get angry and not trust him anymore. If this happens, the conflict could grow, repeating what happened in the 1st timeline that led to its destruction.

Hangyon and Chaco know - These two are suspicious. For Chaco, his title is "The detour dog with a hidden motive." The hidden motive could maybe have something to do with SEEDs. For Hangyon, if he knows what happened in the 1st timeline, that could be why he's close with Badobarm specifically. He watches him for any signs of the past repeating itself.