Sanchous 🐟

The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve. 

Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.

If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.

Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.

As this rolls out over the next few days and you explore it, we’ll keep reading your replies and reblogs, so please keep sharing your questions, concerns, and ideas.

Your creativity has always been the heart of Tumblr, whether you’re the original poster or adding something brilliant in the reblogs, and nothing about this change is meant to limit that.

Ultimately, it just feels a lot worse to use, conversations are more segmented, you can't keep track of things by referring to the original post anymore, artists lose traction faster on their original posts this way, the community feels smaller as a result, and jokes don't land the same.

This wouldn't affect me, I could easily out-reply most users and take attention away from the original poster - this is a bad thing, and it's another reason why it shouldn't exist.