I'm still unsure what to do with this tumblr, so allow me to ramble a little on otome games, manga and heroines.
Lately I've gotten back into Ikeseries related stuff because I do freelance translation work for Prince and Villains.
For those who don't know, I used to work at the company and was one of the original members of the English localization team before leaving in 2020. I did localization direction for Destined to Love, Ikemen Sengoku (during its first 3.5 years, so up until Mitsuhide's route), Ikemen Vampire (briefly during pre-release, so just the original three guys/initial events) and A3! (until Kniroun, I believe). Some of you may have even met me at Anime Expo if you went between 2016-2019.
I have Ikeseries to thank for a lot. My first manga series with LaLa was very loosely (and lovingly) based off of Midnight Cinderella (though many people assume it's Prince, and that's only because Ikemen Prince is Midnight Cinderella 2.0 in a lot of ways). The idea of the silly name of my protagonist came from the fact that I purposely named my debug account "Poop" so I could laugh every time Giles (or was it Nico?) complimented me on my name while I was combing around for bugs and had to do the tutorial like a million times.
(If you're curious, Leo was my fave in MidCin, Nobunaga in Ikesen, Kirisato in DtL, Blanc in IkeRev, Clavis and Gilbert in Ikepri, and Victor, William and Alfons in Ikevil. I never quite settled on a fave in Ikevamp for whatever reason).
It's been interesting observing how things have changed and stayed the same over the years, particularly when it comes to the romance and evolution of the type of MCs. The princess in Midnight Cindrella feels a little like a relic from the past now (especially because you couldn't even see her face in CGs), but a lot of the preferences of readers when it comes to the MC have stayed largely consistent.
Since I now make original work for primarily JP audiences, I think about this a lot. What's interesting, however, is that what audiences expect from heroines in joseimuke/shoujo manga feels a bit closer to what EN-speaking audiences want from their MCs. I think there's still a large component of JP audiences of otome games (mobile, mainly) who bristle a little bit when the MC is too promiment (for example, when the EN side started including the MC in AX merch the JP side initially tried to do the same, but got enough of a pushback that they seemed to pull away from it from what I can observe). I guess it's the eternal battle between those who want to self-insert vs. those who want to read the story on its own. It certainly is easier to write things when the heroine is more of her own person, at least.
Manga heroines don't have that issue since they exist within their own story, so if anything, the more personality they have the better. That said, time and trends do dictate the type of heroine you see more often. Compared to 20, 15 years ago I think heroines have become a bit more...mature? Mellow? They're less brash, at least. Compare Usagi from Sailor Moon with Miyo from My Happy Marriage. Perhaps that has a lot to do with the popularity of 溺愛 stories (stories where the FL is absolutely adored by the ML, which often requires her to be put-upon a lot for the payback of that love to feel more potent).
The next series I'm pitching right now has a more mellow heroine than my first one (though this is very relative because I'm...not...a very subtle writer. I tried, but was told I should just lean into my penchant for comedy), so I've been doing a fair amount of research into current trends to tailor my story best for potential readers. Hopefully it will bear something.
Anyway, I should get back to work.