Rodrigo Recio

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Don’t interview anyone who hasn’t accomplished anything. Ever. Certificates and degrees are not accomplishments; I mean real-world projects with real-world users. There is no excuse for software developers who don’t have a site, app, or service they can point to and say, “I did this, all by myself!”

Android ecosystem challenges have been widely publicized, from OS fragmentation to concerns about the impact of not curating the Android Market. However, the largest single factor that appears to impact developer support for the platform is the consumer’s ability to pay. This comes down to Google Checkout penetration. Upon setting up an iOS device, a consumer must associate either a credit or gift card to her iTunes account. In theory, this means that 100% of all iOS device users are payment enabled. This has not been the case for Android, resulting in lower revenue generation possibilities on the platform. With the recent integration of Google Wallet and Google Checkout, as well as their current $0.10 Android app sale to spur new account sign-ups, Google appears to be taking steps to correct this. While exact Google Checkout penetration is unknown, the respective revenue generated by each platform for same apps, provides the morale of the story: Despite installed base numbers and daily activations, the almighty dollar still drives business decision making among application developers. And with the critical holiday season upon us, developers are betting on iOS for Christmas 2011.

Simplicity is prerequisite for reliability.