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$LAYYYTER

blake kathryn
wallacepolsom
Lint Roller? I Barely Know Her
trying on a metaphor
cherry valley forever
Peter Solarz
Stranger Things
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Claire Keane

roma★
macklin celebrini has autism

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Three Goblin Art
we're not kids anymore.

if i look back, i am lost
hello vonnie

Andulka
AnasAbdin
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@rhia160

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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So this happened. The bagel purist in me just shed a tear. But look at the colorssss. @thebagelstore @gilliehouston
20 Weird UK laws which are still most definitely (probably) in existence
Day 2: Something that’s illegal which I think should be legal
I figured I’d do a bit of a spin on this one as I couldn't think of anything illegal that I really think should be legal and I fell down the rabbit hole that is the internet! Taken from various sources but this ‘ain’t no uni essay’ so they aren’t referenced! Here are the 20 weirdest UK laws that I’ve stumbled across in my digging
1. Handling salmon in ‘suspicious circumstances’ is illegal (The Salmon Act 1986)
This was no joke introduced just under 30 years ago! It’s meant to have something to do with the black market (yaddayadda) but this is the way that the law is worded.
I like to randomly leave an item of fruit/veg in passenger seat of my car every now and then - ask my family and friends about #bananagate #cucumbergate and the current and ongoing #potatogate. So if I were to extend this to (admittedly rather stinky) salmon and get pulled over for speeding, could I be arrested for having salmon on my drivers seat?!
2. Shaking a mat/rug in the Metropolitan Police District is illegal (Metropolitan Police Act 1839)
Doormats may be beaten, but only before 8am. Who in their right minds would beat a mat/rug/carpet BEFORE 8am?! Which begs the question of why... even in 1839, couldn't people beat their floor covering fabrics after 8am? What happened at 8am? You’d be gutted to have opened a rug/mat/carpet cleaning service in 1838
3. Knock and Run (Metropolitan Police Act 1839)
What kind of fun would ‘Knock and Run’ be without the running? The 1830′s metropolitan police were real spoilsports. Cheers guys! Clearly never grew up in uni halls.
4. Singing in the Street = illegal (Metropolitan Police Act 1839)
That Metropolitan Police Act was a bloody nightmare!! It is illegal to sing any profane, indecent, or obscene song or ballad in the street. Does this technically mean that hundreds (maybe thousands) of music videos could technically land their artists in prison?! I’m pretty sure that if I get carted off to jail one day (I’m touching wood here, because I’m pretty unlucky) I’ll have been dragged in for singing ‘Tragedy’ in the street while drunk.
5. To buy a drink for someone who’s already drunk is bonkers illegal
It’s also still illegal for pubs to allow anyone to get drunk on the premises... If this is upheld in court I could potentially be a millionaire!!
6. Placing a postage stamp bearing the monarch’s head upside down on an envelope is considered as act of treason (Treason Felony Act 1848)
What if you give an envelope to someone the wrong way up? The Queen would still be upside down - would that constitute as treason too?
7. Gambling in a library - oh so illegal (Library Offences Act 1898)
This one pretty much screws any uni student writing any essay the night before the deadline. Ever.
8. Riding a cow when you are drunk - waaay illegal ( Licensing Act 1872)
I would genuinely pay good money to see that.
9. Singing Happy Birthday in a restaurant is illegal
Technically a restaurant is a public place and ‘Happy Birthday’ is copyrighted... who knew? I wonder if this applies to work...?
10. Not clearing ice off of the WHOLE windscreen is illegal
Appaza you can be fined up to 1K, which is the same cost of the fine for not turning up to Jury service. What’s more important?
11. If you break down on a motorway you HAVE to leave your dog in the car.
Calling RSPCA
12. Importing potatoes into England and Wales if you have reasonable cause to suspect that they are Polish is ILLEGAL (Polish Potato Order 2004)
2004. 2 thousand and freaking 4. I had no idea that we were potatoist. Seriously, UK we need to talk.
13. It’s illegal for an MP to die in parliament
Apparently if they die in parliament, then they are entitled to the use of the Royal Coronor and therefore a royal funeral. (You might want to fact check that one)
14. Not giving the head and tail of a dead whale you just so happen to come across along the British coastline to the King and Queen respectively (King's Prerogative 1322)
15. You CANNOT ride in a taxi if you have the plague (Control of Disease Act 1984)
How many instances of plague were there exactly in 1984? That was WAAAY (aka whole 6 years) before my birth.
16. You are not allowed to let your do ‘the business’ with any royal pet (Animal Welfare Act 2006)
17. Selling cooked tripe on a Sunday is illegal
Tripe. Tripe. Tripe. Who would want to buy Tripe full stop/
18. Eating Mince Pies on Christmas Day is illegal
This makes zero sense. Can someone please explain? Santa will die. He will die I tell you!
19. To enter the Houses of Parliament wearing a suit of armour is illegal
I’d love to see Cameron and Corbyn battle it out in a good old fashioned duel.
20. To jump the queue in an underground station in the tube ticket halls is oh so un-British. Therefore ILLEGAL
#BritishProblems
Pink Orchids - another entry from my notebook. I am NOT an artist, but if I want to do something I keep at it until I’m happy with it - The bigger the challenge the better!
I painted this YEAAARs ago. I need to dust off the paintbrushes soon I think
Recent instagram pics... This profile clearly needs more colour

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My favorite thing is to go where I’ve never been.
Diane Arbus (via wordsnquotes)
Write freely and as rapidly as possible and throw the whole thing on paper. Never correct or rewrite until the whole thing is down. Rewrite in process is usually found to be an excuse for not going on. It also interferes with flow and rhythm which can only come from a kind of unconscious association with the material.
John Steinbeck (via writerniche)
365 day challenge
365 day challenge
**Please note that this challenge is WAS NOT submitted by the author, instead by a random tumblr user, and that there is a chunk of days missing towards the end. Since we did not create this challenge, we do not want to offend the author by changing days**
Day 1: hopes, dreams, and plans for the next 365 days with a picture of yourself Day 2: something that’s illegal but you think it should be legal Day 3: what you think your reason for being here is Day 4: how you think your life would change if you achieved your dream Day 5: something you would change about the world Day 6: something you would like to change about yourself Day 7: a show or a movie that has changed you, and how Day 8: things that make you sad Day 9: things that make you happy Day 10: what you think when you hear the words “be yourself” Day 11: the worst advice you’ve ever heard, or ever been given Day 12: the best advice you’ve ever heard, or ever been given Day 13: your favorite quote Day 14: write about something you believe in, anything at all Day 15: a song that makes you cry and why Day 16: someone you trust Day 17: your idol and why you look up to them Day 18: why you made your blog, why you still have it Day 19: your thoughts on your family Day 20: what you think makes someone beautiful Day 21: everything you wish for in a significant other Day 22: how you judge intelligence Day 23: a month/year of your life when you were happiest and why Day 24: your favorite 10 people right now and why Day 25: a friend you have lost that you’re better off without/one you wish you had back Day 26: 5 things you’re looking forward to Day 27: a person you wished lived closer and why Day 28: something you makes you really angry Day 29: a date you’d love for someone to take you on Day 30: 5 favorite girls names, 5 favorite boys names Day 31: a bit about your social life outside of tumblr Day 32: whether you’d rather marry someone who’s rich but ugly, or poor but attractive Day 33: someone who really hurt you Day 34: your horoscope for today and whether you think it’s accurate Day 35: words you live by, why do you like them Day 36: what you think about your friends Day 37: who are you day 38: thoughts on your generation day 39: wy you think you’ve learned more from the good or the bad day 40: what are features you get complimented on a lot day 41: write a letter to yourself stating all the things you love about yourself day 42: your best friend just died, what is your reaction day 43: is it possible to lie without saying a word day 44: when is it time to stop calculating risk and rewards, and just do what you know is right day 45: when was the last time you tried something new day 46: what makes you smile day 47: is the truth always good to hear, why or why not day 48: your life story in three words day 49: are you a lover or a fighter day 50: why you are doing this challenge day 51: describe your future wedding day 52: what is the most inspirational thing you’ve ever heard day 52: if you didn’t have an age, how old would you think you were day 53: your day, in great detail day 54: your definition of love day 55: a passage from a book that has touched you day 56: something you did as a child that other people remember you for day 57: what is your definition of happiness day 58: places you want to visit, and why day 59: one person you can tell everything to day 60: a youtube video you absolutely love and describe why day 61: one of your most prized possessions day 62: describe your best friend completely day 63: your views upon gay marriage day 64: your best friend is in a car accident and you two got into a fight an hour before, what do you do day 65: one random fact about yourself day 66: if you could switch lives with someone for a day, who would it be day 67: how you found out about tumblr, and why you made one day 68: the best concert you have been to day 69: powerful song lyrics you love day 70: a celebrity you don’t necessarily enjoy, and why day 71: differences between you and your best friend day 72: list of everything you ate today day 73: a movie you cried in day 74: how would you describe your style of clothing day 75: what is one of the best dreams you have ever had day 76: how do you feel about going green day 77: what gives you every day inspiration day 78: would you rather people be honest with you, even if it’s something not good, or lie to you to make you feel good day 79: why do you feel as though people judge others day 80: one of your favorite childhood memories day 81: what is your biggest fear day 82: would you break the law to save a loved one day 83: if you had to teach something, what would you teach day 84: do you think crying is a sign of weakness or strength day 85: if you had the opportunity to get a message across to a large group of people, what would your message be day 86: what is the difference between living and existing day 87: what are your views upon sex before marriage day 88: does money equal happiness day 89: are you self aware day 90: write a letter to one of your close friends day 91: name a book you read in school that wasn’t entirely awful day 92: what have you learned just from attending your school day 93: what about the opposite sex can you not understand day 94: do you keep your thoughts to yourself day 95: describe the weather occurring right now day 96: what do you love the most about your grandparents day 97: something you’ve always wondered day 98: what would be the hardest and most fearful thing you would ever have to face in your lifetime day 99: do you think it’s better to have a few close best friends or to have a lot of acquaintances day 100: what is the best thing about being your age day 101: would you like to travel abroad to learn about new things throughout the world day 102: life lessons you’ve learned throughout life day 103: do you believe in love at first sight day 104: three words you cant go a day without using day 105: describe your favorite place in the world day 106: someone you judged by the first impression day 107: the friendliest personn you knew for only one day day 108: is it easier to forgive or forget day 109: if you were a super hero, what kind of powers would you have day 110: something that makes you happy day 111: do you wish upon 11:11 even if it may not come true day 112: what is the most important part in a relationship, do you think day 113: do you believe that if you want something enough you’ll get it day 114: do you like when people are protective over you day 115: is it possible to be single and happy day 116: one guy who means a lot to you day 117: if you were to get a tattoo, what would it look like day 118: what people in your life inspire you the most day 119: something you hope you never have to do day 120: what is your zodiac sign and what do you think it means day 121: what do you think about stereotypes day 122: which activities make you lose track of time day 123: do you believe teenagers can fall in love day 124: have you ever had feelings for someone who was seeing someone else day 125: have you ever gone out of your way to make someone happy day 126: have you ever been betrayed by someone you trusted day 127: do you believe in second chances day 128: what is your life’s purpose day 129: favorite month of the year and why day 130: if you were deserted on an island, what would you bring day 131: what do you worry about day 132: do you believe ex’s can be friends day 133: if you had to choose between a million dollars or to be able to change a regret, what would you do day 134: do you have a reason to smile right now day 135: is change a good thing day 136: if you were 12 and looked at yourself in the future, would you be happy day 137: one of your wildest dreams day 138: one of the nicest things anyone has said to you day 139: something you can’t wait for day 140: how do you feel about people disrespecting their parents day 141: someone who fascinates you day 142: how have you changed in the past 2 years day 143: how important you think education is day 144: are you planning on having children one day day 145: is it easy to trust others day 146: is there someone that makes you happy everytime you see them day 147: what do you think about ignorant people day 148: do you think more about the past, present, or future day 149: would you rather love one person or have many short relationships day 150: how is your heart lately day 151: would you move to a different country to be with the one you love day 152: what is one step of action you would take to change the world day 153: do you think the hardest thing is sometimes the easiest thing day 154: a moment you felt most satisfied in your life day 155: what is one achievement you are proud of day 156: what is a tv show you enjoy the most day 157: do you like to give or receive day 158: would you give up all of your presents one christmas time to help others from other countries day 159: what is one thing you love about photography day 160: do you go by live, laugh, love day 161: why is it so much easier being a child, than an adult day 162: highs and lows of this month day 163: where is one place you would love to visit day 164: one thing many people don’t know about you day 165: favorite type of music day 166: have you ever had a teacher that changed your life day 167: funniest movie you have ever seen day 168: how do you feel about cyber bullying day 169: what is your life motto day 170: what is something you notice throughout high school day 171: one famous guy you would marry in an instance day 172: what kind of person attracts you day 173: is there something you laugh at everytime it happens day 174: how do you think you’re going to act like in 10 years day 175: songs you listen to when you’re happy day 176: do you enjoy cooking day 177: something you’re proud of in the past few days day 178: a goal you have this weekday day 179: how do you feel about discrimination day 180: what is the most inspiring book you have read181: how did you spend your last birthday? day 182. why do you think people are so addicted to facebook/tumblr? day 183: you are told you have one week left to live, how do you spend it? day 184: when you think of your best friend, what is your first memory? how did you meet them, explain him/her. day 185: where will you be in ten years? day 186: have you ever made a time capsule? If yes, with who, do you remember what you put inside? If not, what would you put inside if you had to put something in right now? day 187: post a picture of yourself, taken today, and five random facts about yourself. day 188: what are you always carrying around with you? day 189: list everything you like about yourself, and explain why. What makes you unique? day 190: put your ipod or mp3 player on shuffle and list the first ten songs/artists. How did you find the music? day 191: are you excited for anything right now? day 192: summer or winter? why? day 193: what are you doing for the next big holiday. (i.e. Christmas, Hanukkah, Thanksgiving, Easter, Passover..) day 194: what did you do today? day 195: have you ever had braces/will you ever need braces? day 196: what is one thing you regret doing? day 197: do you have a set out path for your future yet? day 198: a picture taken over ten years ago day 199: what is the last book you read, why did you read it? day 200: whatever suits your fancy.( a picture, random facts, what you did today, your plans for tomorrow) day 201: what are your plans for tomorrow. day 202: what did you do last saturday? day 203: what is the last thing you had to save your money for? day 204: do you have a job, if so, where? day 205: do you believe in love at first sight? why or why not? day 206: what’s your favorite band? day 207: have you ever cried in a movie? which? day 208: tell us about your family. day 209: what do you remember most about last winter? day 210: in a nutshell, what is your daily routine? day 211: a picture of you and your best friend day 212: one person you know you can trust? day 213: the person closest to your heart.. how do you know them? day 214: what are your feelings on gay marriage? day 215: a letter to your crush day 216: list of some of your favorite tumblrs day 217: a letter to someone who you used to be close to day 218 : a letter to someone you judged by first impression day 219: a talent you have day 220:a picture that makes you smile day 221:a photography picture taken by you. (credit it!) day 222: what are you craving right now? day 223: bad habits of yours. day 224: a letter to your eight year old self. day 225: what is the most inspirational thing you have ever heard day 226: next present holiday wish list day 227: a letter to the reflection in the mirror day 228: list ten people you would die for day 229:write a letter to the person you’re closest to day 230: what is your favorite memory from before the school age. day 231: what were your thoughts enter pre-school, kindergarten, middle school, and high school day 232: how was your last year in school? which grade level was it? day 232: list the movies you’ll never get sick of watching day 233: what is the most quotable movie.. list a few of your favorite quotes? day 234: favorite song as a ten year old? day 235: if your six year old self looked at you now, what would their reaction be? day 236: what was your most memorable summer day 237: who from full house do you relate to most? day 238: who/what can’t you live without? day 239: have you changed in the past 200 days? day 240: what does your name mean according to urban dictionary? were you named after anyone in your family, or does your name mean something special to your parents? day 241: what name would your parents have named you if you were the opposite sex? did they have a list of names for you? day 242: 10 most significant events in your life day 243: what is the last thing you baked? day 244: a picture taken recently day 245: what is the compliment you get most, what is the compliment you give most? day 246: who are you? day 247: your opinion on drinking/drugs day 248: who do you text most day 249: if you died tomorrow.. would you want to tell anyone anything? day 250: write a short love story day 251: what inspires you to write? day 252: list five things that make you happy day 253: list five things that make you sad day 254: list your five favorite foods day 255: list your five favorite drinks day 256: list five things you want to say to ten different people at this moment day 257: list five good things about your life day 258: list five bad things about your life day 259: list your family members and how they help you daily day 260: list your five favorite songs day 261: list what you did/plan to do today day 262: list your favorite stores day 263: list how you did your make up today day 264: how are you wearing your hair day 265: post a picture of your outfit, or explain it day 266: an old song you still like day 267: when you’ve had a terrible day, how do you deal with it? day 268: an overused saying? day 269:how are you similar to and different from the majority of Tumblr users? day 270: what would your dream house/apartment/castle/tree house/loft/bungalow/etc. look like? day 271: who makes your happier than anyone else? day 272: what was the worst thing to happen to you in middle school? day 273: seven things that cross your mind a lot. day 274: six things you love day 275: five songs you like. day 276: four things you wish you could say, but might never. day 277: three things you miss day 278: two things you want. day 279: one story of a memory you have. day 280: what was the last movie you watched, write about it day 281: someone you would switch lives with for a day and why day 282: if you were stranded on an Island, who would be with you and which limited 10 items would you two have? day 283: describe your perfect date day 284: write the differences between you and your best friend day 285: what got you into this challenge? day 286: a picture of what you wore today day 287: a silly picture of you/ you & your friends day 288: last post you made on Tumblr that doesn’t involve a challenge? day 289: write a letter to your followers day 290: a video you would usually watch on Youtube day 291: what did you eat today? day 292: recommend a few Tumblr’s and write why you recommended them. day 293: when you look outside step outside your front door of the house, what do you see? day 294: something that inspires you day 295: things you’re looking forward to next week -month day 296: create a collage of your pictures you take in 1 day and post them up. day 297: when did you start wearing makeup? day 298: do you like to dress up or dress down for school day 299: who’s on the left of your locker who’s on the right? do you like them? day 300: your celebrity crush day 301: who is your favorite actor/actress and why? day 302: post a picture of your makeup from today! day 303: last time you were sick, what did you have? day 304: What is your favorite kind of soup? day 305: which grade was your favorite? why? day 306: what are the most distinct memories from preschool age and younger? day 307: what are the memories you have when you think of kindergarten? day 308: what are the memories you have from first grade? day 309: what are the memories you have from second grade? day 340: what are the memories you have from third grade? day 341: what are the memories you have from forth grade? day 342: what are the memories you have from fifth grade? day 343: the last person you texted— how do you know them? day 344: post a picture of yourself today day 345: write a letter to your best friend day 346: what are your favorite type of shoes? why? day 347: are you getting bored of this challenge? day 348: what’s the most embarrassing thing you’ve done lately? day 349: what’s the way to win your heart? day 350: do you have any hard, life-changing choices to make, anytime soon? day 351: are you addicted to facebook? day 352: do you know anyone with an outie belly button? who? day 353: what quote do you live by? day 354: last time you cried, why was it? day 355: honestly, do you know all the words to your countries national anthem? day 356: what is your dream job? day 357: as a kid did you want to be a ninja turtle and/or power ranger? which color? day 358: are you as addicted to tumblr as you were a year ago? day 359: describe what you normally do on a weekly basis. A little bit about your social life outside of the internet. day 360: a picture of what you wore today day 361: If you won the lottery, honestly, how would you spend the money? day 362: what is the biggest lie you’ve ever told. why’d you tell it? day 363: do you know what your first post on tumblr was? day 364: have you changed much in the past year? day 365: look back to your first post of this challenge, asking ‘Post a picture of yourself and tell us your hopes, dreams and plans for the next 365 days’ did you achieve any of these goals? And post a picture.
Here’s the challenge - bombard me if you don’t see anything new!
I’m back. Again. It’s dae-jah-voo
So after countless fruitless attempts at blogging I’m back for another stab at it! Yes.. I’m stubborn. Over the years I’ve been collecting blogs like they’re postcards. (It’s odd I know but I can’t help myself). I swear I just enjoy making them and setting them up. This time I’ve actually set an alarm on my phone to go off each evening - hopefully I won’t destroy the phone.
In an endeavour to try to keep myself motivated, I’m going to attempt the blogging challenge. 365 days of blogging on given topics. So here we go…
Day 1 (take 50)
‘Hopes, dreams, and plans for the next 365 days with a picture of yourself’
I’m starting to question this challenge already. No really. What an airy fairy question. Apart from winning the lottery, buying my own mansion and having Matt Hires propose to me - In the real world I guess I have a few major goals. Here are the top 10 in order of priority.
1. Buy a little blue statue of a bird. Yes this is the top of my priority list - While my friends may be getting married, having super cute babies and buying houses, I am completely and utterly obsessed with finding the perfect little ceramic bird to go on the windowsill of my new flat. #lifegoals
2. Try not to break another wine glass. Apparently I have a talent
3. (Related to #1 but nowhere near as important) Buy sofas and a dining table
4. Find somewhere to live that isn’t going to a) kill me by dropping a roof tile on my head b) kill me via mould poisoning
5. Finish translating 2 erotic novels. (And get paid for the privilege) Also hope that they don’t become best sellers and my friends and family end up reading the new 50 Shades of Grey knowing that I translated it. That would make for awkward family gatherings.
6. Make it to at least day number 25 of this challenge. Apparently it takes 2 weeks for something to become routine, so by day 25 I should be a pro!
7. Find out that the whole PLL #BigAReveal was an absolute misdirect. Yes this has made it onto my damn list. I REFUSE to accept that I have wasted 5 years on my life for THAT. I even created a 3D interactive timeline of all of the characters that came onto the show. I developed a wee obsession.
8. Return to Berlin to close my bank account. Apparently I can only close it in person. Berlin I love you, but dayum you’re hard work.
9. Watch a clown movie & get over my super irrational fear of clowns. I find it absolutely ridiculous that I’m a 25 year old woman who’s still petrified of clowns because for some reason I can’t help but shake the feeling that they are all hiding knives. Thanks Poltergeist - you ruined me. Well, kind of. I’m not sure where the knife aspect came from.
10. Learn how to pretend to understand cars. I’m getting fairly good at it - I’ve mastered the ‘sorts-of-questions’ that make me look like I know what I’m talking about while secretly trying to figure out who ‘A; is in my head.
There’s the top 10. Quite dull I’m aware but none the less, none of that namby pamby feel jazz that I keep hearing so much about. I’m pretty sure that they kind of sum it up w/o boring anyone who attempts to read this trite. (Hopefully it will improve by day 25… baby steps!)
Edit: I forgot the photo... oops
#StoriesInMyHands with @ibrsoul
To see more of Ibrahim’s photos, follow @ibrsoul on Instagram.
For Ibrahim Hammada (@ibrsoul), hands have unique powers of expression. “I used to hold my mother’s hands tightly when I felt anxious, and that always helped me relax,” says Ibrahim, a Syrian doctor who now lives in Koblenz, Germany. “Growing up, I realized that the power of our hands is not limited to touch but has something visual, too.” Ibrahim has always been drawn to art and architecture and he began the #StoriesInMyHands project as a way to do what he loves in his spare time. “When it is difficult for me to find words to express, my photos can do the job.”
Ibrahim’s photos are the result of looking at the world with a twist. “The objects of my photos are around me all the time,” he says. “I just need to think about them differently to come up with new photos.”
His project is a challenge that he happily accepts. “My plan is to keep doing this as long as I have hands, heart and mind.”
Love these!

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
Module 5: The Ongoing Revolution
My two biggest take-aways from this module are as follows:
1. You could find the most interesting pieces of information, but if they aren't presented in a visually appealing way, or are explained poorly then no-one will listen!
This was definitely apparent when creating and designing our infographic! We'd collected mountains of information - much of it was fascinating and really relevant! Yet, just giving this information to someone as words on a coloured background was completely ineffective! We had to use as few words as possible and really visualise the messages that we were trying to get across! Ie. The costs of flights over 20 years was visualised with 5 aeroplane icons that got smaller in size, to represent the lower cost over time!
2. Thinking of where technology may take us next is absolutely mind boggling! Yes, we have Google Glasses already, but what happens when this evolves to contact lenses? Or when our fridges can order the groceries that we need on our behalves online, to arrive when we are scheduled to be home in out smartphone diaries. Are we on the cusp of completely abolishing the need for paper? Trying to stay ahead of the technological curve is essential for marketing and marketing strategies!!
Module 4: Information is amazing!
I was really rather dubious about this module before we got cracking! I'd never had any experience with Google Analytics beforehand, and it turn's out that it's not the easiest of things to get your head around!!
When I finally got to grips with what most things meant - the reports, realtime analysis, goal conversions and primary and secondary dimensions, I found that the information generated was truly fascinating.
It was like a huge puzzle! We had to sift through the mountains of information and data to get to the crux of what is interesting, and develop a strategy that would utilise our insights!
One of the major things that I took away from this module was to fail fast and to learn quickly! Even the smallest of changes could create a huge difference to the successfulness of a digital campaign, and that it can often be a case of trial and error - test test test!!!
Module 3: The Customer Journey
I've really enjoyed this module!! Focusing on how a customer could interact with a brand at different touchpoints is fascinating.
For our project, we've introduced a character called 'Rebecca' She's an average middle-class, metropolitan, working mother with a high powered career who takes pride in her appearance. We've documented her digital interactions from the moment she wakes up, until the moment she closes her eyes. From setting an alarm on her iphone to wake her up in the morning, to browsing news articles on her commute to work on her tablet and helping her kids with their homework on the PC.
We created a strategy around Rebecca, where she shops, when she shops, on what devices she completes different tasks, to tailor a digital brand journey for the customer.
Module 2: Think Commercial - Reflections
I think that the biggest thing that I've taken from this module is that mobile is still an under-tapped, and huge resource with the potential of personalising and tailoring messages to the exact needs of their users!
Mobiles are one of the most personal possessions - they can contain diaries, personal messages, documents photos and most phones can now access the internet.
So how can we integrate this into a good digital marketing strategy?
1. OPTIMISE! Make sure that your website is easily viewed and optimised to be viewed on a mobile screen! If the writing's too small, or the page takes too long to load you've lost a customer before they've even seen what you're offering! 2. CALL TO ACTION! Make sure there is a clear, viewable 'call us now' or 'contact us now' button. 3. GEO-TARGETING 4. CLEAR & EASILY SEARCHABLE CONTENT
Busy bee - should I open a bakery?!

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Squared: Innocent - Case Study
What is the brand doing on Twitter?
Tweets37K
Following24.9K
Followers186K
Innocent is relatively active on Twitter, posting at least once every day. They don't bombard followers with 'buy our product' messages and often the content that they post is not related to the Innocent products! Innocent seem to have mastered the art of starting a conversation and providing interesting and entertaining tid-bits that would interest the average wandering eyes such as today's tweet: "Accordion to a recent survey, replacing words with the names of musical instruments in a tweet often goes undetected." They use the network to promote their charity campaign and work for the '#bigknit and they have developed a successful and engaging community, often retweeting responses and tweets!
What is the brand doing on Facebook?
415,095 likes · 30,683 talking about this
Innocent's Facebook page has some similar content to that of Twitter but it isn't identical! It posts content along the same lines as Twitter, that is engaging and entertaining and not always promoting its poducts. There is a bigger focus on the company's charity work through its cover photo and Facebook's set-up allows the company to visibly link to its other social media sites on Instagram and Pinterest. While Innocent responds to some customer comments on the site, it does seem to respond to complaints as well as positive feedback.
What is the brand doing on YouTube?
Innocent has a bustling YouTube channel! With categories of videos such as ads, The Big Knit, and inspirational videos. It provides viewers with playlists of festivals they've been active in and short promotional videos for different types of audiences - animated clips for children and a music playlist to put on when viewers are eating their lunces!
Why is it one of the most successful social brands?
It really understands how to add value into the lives of consumers. It doesn't push its products and it is a pretty transparent company. It's charitable work and campaigns provides a community that focuses on positivity, change and kindness. The brand personality through these three social media sites is extremely strong, likeable and memorable. It engages with the consumer by addng in a little bit of entertainment and 'interesting' into their daily lives while at the same time increasing the brand visibility and customer loyalty. Innocent's social media presence and identity makes the customer feel proud for being a part of such a giving and charitable community. You can see proof of this by simply looking at comments posted by fans!
My first video for Google Squared! Intro into me myself and I! Any feedback welcome! #googlesquared #squaredonline