RAINMAKER LABS

Smartphone applications have completely changed the way of our life. They have opened up a world of possibilities, from ordering your favorite food to saving money, shopping, booking tickets and much more anytime, anywhere, without any restrictions. In particular, ecommerce applications are opening incredible opportunities for businesses to find the new customers. You might have heard that “India...

It is not always obvious for a marketing team to decide on the best marketing strategy for their company. While aware of the fact that engaging and retaining new and existing users is most important, the means for an optimized strategy differ per company and situation. Also, gathering and using the information the company has...

Staying focused is difficult, and is a skill that many people lack with technology taking over every aspect of our lives. This is because there are plenty of technological distractions competing for your undivided attention. With the influx of emails in your inbox, too many tabs open in your browser, and constant notifications ringing from...

Creating a mobile commerce app for your store is a great way to increase engagement, conversions and sales for your business. But only if people decide to download your app in the first place. So how do you do that? In this post we have decided to gather some of the best ways to increase...

As software developers gain more experience creating software, we learn where the strategic points of the process (the “high ground”) lie. This article shines a light on one of the strategic points so that you can deliver more customer value in less time and preserve trust in your software brand. Time Efficiency is Everything In...

Facebook and others strive to copy China’s WeChat success in linking messaging apps to shopping, services. For many smartphone users, messaging apps have become the center of their online activity. In 2011, Chinese Internet giant Tencent Holdings Ltd. launched a smartphone app so people could send each other free text messages. Five years later, WeChat’s hundreds...

BY NERMIN HAJDARBEGOVIC. Your 2012-vintage phone is dead. You’re not committed to a specific carrier through a two-year contract, you don’t care about brand loyalty, and you’re not one of those people willing to spend heaps of money on leading-edge gadgets. You head online to look for a replacement, thinking you are about to put...

Increase user retention and app engagement with latest trends and solutions in the mobile app development industry. Mobile Applications development is one of the most trending topics in the media recently. Makes sense, as following a study by UAB, mobile app market is going to reach $77 billion by 2020. That’s a booming market that...

Do you have a mobile application? Do you engage your mobile application users effectively? If your answer is NO to the later question, then HOLLER(http://appholler.com) may be of great interest to you. HOLLER is essentially a mobile application marketing tool. It focuses on adding push notification capability to you, your mobile application and your mobile...

Personalization has been the email marketing buzz term of 2015 and will likely take an even larger role in the contextual marketing realm next year, according to a new Forrester study released today. Ninety-one percent of marketers surveyed in the report state they are prioritizing personalization to improving customer experiences in 2016. The Forrester report...

More than 1.4 billion consumers worldwide are expected to use a mobile messaging app this year. In 2018, that number will reach 2 billion, according to estimates from eMarketer’s first global report on the apps’ reach. Double-digit growth in the number of mobile messaging users is projected through 2018, as more consumers gain mobile internet...

According to Smaato‘s Global Trends in Mobile Programmatic Report, during Q3 2015, mobile marketers have shifted their focus back towards advertising on apps. Based on the 6bn ads the ad exchange serves each day, across 800m mobile devices, the study saw a 6% shift in favour of apps for both supply and spend. Previously, apps comprised 65% of all...

No matter what size your business is and how large or small your budget, you will probably want to do more with less and maximize return on your investment. One of the areas where you can reduce your expenses is cloud computing, but you should first be aware of your company’s needs and make sure...

Mobile devices have become common among every individual, likewise there are apps for almost everything, from gaming to cooking and dancing. However, it’s time to admit the fact that enterprises lack to adopt mobile applications at workplaces. They still rely on traditional paper log sheets or an operator reports shift wise tonnages. Similarly, metal industry...

Ready or not, here it comes. That’s essentially the position businesses find themselves with regard to mobile technology and its influence on not just IT but all aspects of their organizations. The confluence of smartphones, tablets and cloud-based computing services, along with a growing percentage of millennial and Gen Y employees, is leading to a...

The enterprise software industry as we know it is changing significantly. Recently, it’s seen a rise in ‘best of breed’ apps, which in turn, has contributed to the fall of the enterprise monopoly. More specifically, there are three factors fueling this change, including the reality of the problem, the collective app economy, and new technology...