Cross Stitch & Shiny Things

In 2021, Swarovski (the company that makes the very sparkly crystals you see in certain jewelry, on figure-skaters' twinkliest outfits, on red carpet dresses), decided they didn't want the grubby fingers of small-time jewelers, clothing designers and costumers and crafters on their shiny beads and rhinestones anymore. They decided to limit their sales to "luxury" and couture creators, not girls who sell stuff on Etsy. The tenor of their press release on the subject was snide and insulting. Resellers (like your favorite bead shop) would no longer be allowed to carry their product; the average Jane on the street would not be able to purchase them. You could only get them if you had an authorized business agreement that bound you to very strict brand behavior. And those of us who still had good stock of the crystals would no longer be "permitted" to use the brand's name in our listings for sale.

Every bead shop and craft supply place and many, many small clothing makers--wedding shops, prom and dancing dress suppliers, the sort of salt of the Earth mom and pop time machines of shops that are the backbone of the field--scrambled to find something that could replace them. The last of the stock dwindled quickly, all of us grabbing what we could get while there was any chance of it, and then it was gone and we no longer had any access.

I was Big Pissed about it at the time. It was just so goddamn stuck-up, when wholesalers and indie jewelers had made them so much money, when some people I knew--when *I!*--had been brand-loyal for decades. But with no recourse, everyone pivoted fairly quickly, most of us to Preciosa Crystals. Those are Czech, quite sparkly, and considerably less expensive than Swarovski. The faceting method they use is different, but not worse; any differences are hardly noticeable when you're seeing them as a hundred pinpoints of light.

Well, out of nowhere, Swarovski just dropped this: https://www.harmanbeads.com/swarovski-brand-policy-update

"Effective June 1, 2026, Swarovski updated the distribution and brand usage policies introduced in 2021. Businesses may now purchase Swarovski Crystals without signing a Brand Control Agreement, and Authorized Distribution Partners may once again sell Swarovski Crystals to resellers, including bead stores and online retailers. Businesses may also use the Swarovski brand name when following Swarovski’s Proper Use Guidelines. Designers, manufacturers, artists, brands, retailers, and resellers are now eligible to purchase Swarovski Crystals through authorized distribution channels."

They want us back. A lot of the companies who could have kept a brand relationship with them also have swapped to Preciosa, over the last half-decade, in solidarity with indie creators and out of a sour awareness that it could be them, next. And it doesn't hurt that Preciosa was able to expand their line quite a bit now that everyone who wanted sparkle had no choice but to go to them.

And I'm not seeing nearly anyone who intends to return. The feeling is, "Y'all told us to fuck off! Off we fucked! And now, that's what you can do, too!" I'm seeing a lot of "How many of us did you stab in the back?" comments from the people whose money they're hoping to attract.

Spellbound Stitches Volume 5 – The Bookmark Book

Today I am sharing bookmarks from our Historical Fiction chapter! Bogdragoncrafts was inspired by the story of The Sardine, who blocked Marseille’s Harbor and caused shenanigans! What started as a true story about a boat because a legend about a giant fish. Loombug presents Purrie Antionette, the Queen of Pawstries!  She is so precious and hungry for cake! NeedleLot Designs brings us this epic Lost Flower Blade stitched on plastic canvas.  Iris is preparing a tutorial for this technique as well! This campaign for charity runs through Sunday, November 23, 2025.  To obtain this new collection, please donate $15 USD (or the equivalent in your currency) to one of our humanitarian organizations of choice, email over proof of donation, and we’ll send you a beautiful Look Book with links to download, a handy ZIP File that contains all the patterns, and our book recommendations.

Start here: https://sites.google.com/view/spellboundstitches/home or find the link in my bio.

Okay, so, Labradorite.  Labradorite is complicated and sciencey, as all good rocks are.  I’ll see if I can explain it in a way that makes any sense!  (Once again, I’m not a scientist!  Correct me if I’m wrong!)

Most minerals, when they’re bright and pretty and colorful, look like that because while they were forming some impurities got mixed into them - usually metals like iron, copper, or titanium.  Without any impurities, these rocks would naturally be colorless.  We call these guys allochromatic (other-colored).

Other gemstones are certain colors because those elements are an important part of how they formed.  They’re not impurities that got mixed in, they’re actually part of the gemstone.  Their natural color IS the color you’re seeing.  We call them idiochromatic (inherently colored).

But labradorite doesn’t get its color from either of those things.  Labradorite is special.  It’s part of a third group: psudochromatic (false colored).  These rocks aren’t colorful at all, but they LOOK that way when light passes through them.

See, labradorite is actually just… grey.  From most angles, it looks like this:

You have to look at labradorite from a pretty specific angle to get those flashy colors, so when we cut it into cabochons for jewelry, or just polish up big pieces of it, we’re careful to do so at the most flattering angle, the angle that shows the most schiller, or “those cool glowy colors.”

Why just the one angle?  It’s all about labradorite’s crystal structure, and how it’s formed.

Labradorite is a rock that cooled down really slowly.  Because of that, it’s made of lots of very very thin layers of crystal, stacked on top of each other and all pretty much aligned in the same direction.  These are alternating layers of albite (mostly sodium), and orthoclase (mostly potassium), which solidify at very slightly different temperatures.  Labradorite is a rock that cooled in just the right way for a thin layer of albite to form, then a thin layer of orthoclase, then another thin layer of albite, and so on.

When light hits labradorite at the perfect angle to pass through a bunch of these layers, you get the schiller effect.  Basically, a little bit of the light gets bounced off the first layer and back to your eyes.  The rest of the light passes through to the second layer, and a little bit gets bounced back to your eyes again, and so on.  Every time more light gets sent back to you, it’s a little out of sync, and this makes it look like a different color.

(This is a very simplified way of explaining this.)

If these layers were all perfectly the same size, you’d get a uniform color, like the blue in moonstone.  But in labradorite, these layers might be different widths in different places, so different parts of the stone will reflect back wildly different colors!  We call this effect labradorescence to differentiate it from the uniform colored adularescence found in moonstone and some opals.

Depending on where it’s found in the world, labradorite can reflect all sorts of different colors!