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Bump Up Business has been criticised for many things, and don’t get me wrong, it’s far from perfect, but there is one question I have heard a lot: “Why did OnlyOneOf of all people choose to do this? Doesn’t this show play exactly into the thing we have been defending them of?”

My own answer to this is yes and no. But let me explain. 

In this I will not be discussing what the writers had in mind, because I don’t know them. But I’ll talk about why I think it makes sense OnlyOneOf would tell this kind of story, whether they actually had any say in choosing this drama or not.

The main argument for most peoples' criticism I’ve seen is “This show is about/glorifying queerbaiting.” But is it really? Both of the characters are already queer. Jihoon has dated at least one man and is very aware of his own sexuality. Eden is quickly established as being very insecure in his own sexuality, not because he’s straight, but because he’s queer and finds that hard to accept. So the show is about queer characters. 

Okay, so how does the queerbaiting fall into this? Obviously there is queerbaiting present. Their company practically forces them to do it. Eden is very reluctant, but agrees after the company gives him an ultimatum. Jihoon is less reluctant, but also in a tight spot. He has fallen off and this is seemingly his last chance to save his career, something he wouldn’t give up even for the man he loved. So the characters take no pleasure in the queerbaiting, but is it a problem to them? Yes, actually. It is made clear that they have trouble telling apart what is real feelings and what’s just work. In episode 4 for example Jihoon asks Eden if he is struggling with their concept after Eden revealed how insecure he is in his sexuality. The question comes from a place of caring and honesty. Eden then answers that he is okay because it’s "just work". Since emotions and their hidden identities are now part of their work it gets all muddled and confusing for them. 

You might say now “But that’s not the problem with queerbaiting! They’re leading their fans on!” And from a fan’s perspective I agree. They are leading them on. But this isn’t about fans, this show is about idols. What would it be like for a queer idol to work in an industry where you are urged to act queer but to never be queer? How would that affect your personal life?

In the drama the queer characters hide their identity. Even after Hyunbin spread these awful rumours about Jihoon, they don’t reveal their relationship. Evidently having rumours about being with women is still better than revealing that you’re gay. The entire time they keep any real relationships under wraps. 

On top of that, in a way Eden has to out himself for his job. Even though he of course isn’t allowed to be actually queer, acting this lovey-dovey with another man in public sure must feel like he’s coming out and he is clearly uncomfortable with that. Interviewers and netizens are constantly questioning their relationship as well. Are they gay? Are they straight? Do they naturally act that way? Is the company forcing them? Having all your actions be scrutinised and dissected like this, especially as a closeted queer person is terrifying. 

Once again I’m not claiming that the writers wanted to represent queer idols’ struggles, but I think you can understand how this might be able to be read that way, especially by idols themselves. 

Now how does this fit in with OnlyOneOf’s usual work, besides the obvious queer element? For that I’d like to remind you of June 2022. That is the month we started off the undergrOund idOl project. If you’re like me, then that name probably made you question it. What does it mean? I remember theories about it being about struggling as a relatively unknown group and things along those lines. Luckily they gave us hints in several articles by letting us know that the series is about “the inner side of idols who shine on stage”. Okay, cool! So is it about struggles with fame? Like a glimpse behind the mask? Let’s look at the videos! Hm… Not much about idol life here actually… They’re all just.. queer? How curious. Almost as if they want to highlight the queerness so many idols or celebrities have to hide?

So OnlyOneOf, a group whose behaviours and sexualities are constantly being dissected and who is famous for telling and highlighting genuine queer stories, even connecting those stories to what idols have to hide, choose a drama that is about queer idols who have to navigate their queerness in an industry that demands “fake queerness” but has no room for real queer people. This doesn’t actually seem that surprising to me. Does it to you?

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I don’t think that BUB is a critical masterpiece tastefully portraying the harsh reality of queer celebrities. I think that the producers and writers did not do a good job and that OnlyOneOf’s own work is a lot better. But I can absolutely see how this story fits into the larger picture and why this could be appealing to them. I don’t know if they even had any say in doing the drama to begin with. But I just wanted to provide a different point of view. Maybe someone found this interesting at least <3