Dungozoro Design (stupid/ignorant design)I wasn’t surprised by the offensive advertisements by KFC and Stag beer recently. They actually work best as comedic skits - offensive bad humour. Except it’s not. It’s the racist (racial) culture that produced it and the racist culture that does not have the mental capacity to acknowledge this historical genocide and how to celebrate the African culture on Emancipation Day. Of all days, corporate Trinidad, you are truly showing your ignorance. These adverts are definitely worthy of a do-over - says the design professor. Because the Black body has historically and systemically been violated, abused, killed, raped and made invisible. The Black culture has been denied its history in a country that is significantly (predominantly) Black - go figure. Neither ad has an image/identity of a Black person and the message is in the capitalist propaganda that reiterates purchase and consumption - not emancipation/freedom. In fact, the ad suggests that Black people are only empowered through consuming alcohol or eating chicken - racist stereotypes. And the Black power movement, symbolized by the fist, is subordinate to the capitalist corporate agenda - profit. Luckily I do not patronize either business. But before I end, let’s take a keen look at the ethnic background of the designers (ad agency) and the owners of these companies. My academic suggestion - peer review outside of your cultural ethnic and corporate bubble. The visual language is real. Learn it before you offend people. Part of your bottom line might be at stake.
2087
prguitarman
turnnoffyourmind
areudirty
dailybridgerton
