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Introduction

Fitness clubs are a booming industry, and it’s only getting bigger. In fact, according to the International Health, Racquet & Sportsclub Association (IHRSA), there were more than 20 million people who visited a fitness club in the U.S. in 2016 alone! The good news is that there are many ways you can use your own gym’s resources to generate revenue as well as attract new members and retain existing ones. However, if you’re not careful about how you run your business model or don’t have the right technology tools at hand—or both—then these factors could pose serious challenges for your venture.

Offer more than one kind of service

You may want to offer more than one kind of service. The key here is to make sure your club caters to all kinds of people, whether they’re looking for an intense workout or just a casual way to get their sweat on. If you only have one type of membership and it doesn’t work for you, that’s fine! But if it does, then why not try something different?

Your gym is an asset and not just a liability

You likely want your gym to become an asset and not just a liability. There are many reasons for this, but chief among them is that you want to make money, not lose it. In order to do so, you need to make sure that everyone who comes into your club has a positive experience while they’re there. This means being able to provide excellent service while also keeping costs low and maintaining high quality equipment (if possible).

Regular follow ups with members

Regular follow ups with members is an essential part of the fitness club. If you don’t do it regularly, your members will lose interest in your club and leave for other clubs. How can you use a fitness club software to follow up with members? It’s very simple: just use the tools provided by your software and create an automated message based on time or date intervals (i.e., “Your membership fee has been charged,” or “You need a new gym bag”). You can also send notifications through SMS or Whatsapp services if there are no other options available in your area (e-mail doesn’t work well because most people are active on Whatsapp or read SMS than e-mail.

Converting inactive members to active members

To maintain the health and well-being of your members, it’s important to make sure that they’re able to stay active. One way you can do this is by offering a free trial period so that members can try out your club before committing to a membership. If you offer discounts for new members, this will encourage potential clients who haven’t yet tried out your services to join up. Asking existing customers why they left might also help you identify areas where improvements could be made in an effort to retain them or convert them into new members (or both!).

Not using a CRM or fitness management application

Fitness management applications are designed to help you manage your members, their information and their data.

The benefits of using a fitness management application include:

Reduced effort on the part of the club manager or trainer by automating many aspects of membership management (such as updating profiles in the CRM).

Easier access to information about each member’s progress towards achieving their goals. This enables you to make better decisions about what type of training they need based on their individual needs and progress through the system. It also allows coaches to work more efficiently because they don’t have to manually enter data into spreadsheets anymore; instead, they can focus on coaching rather than administrative tasks like updating member profiles or calculating points totals at each session.

Conclusion

Introduction

Fitness club CRM is a core component of any successful fitness business. It’s not just about managing members and their data, it’s also about managing the entire membership experience. There are many ways to add value to your customers before they even step foot in your gym or fitness studio and we’ll explore them in this article.

Managing multiple fitness cubs

Managing multiple clubs is difficult. It’s even more difficult if you’re a small business owner with just one location, and don’t have the resources to manage everything yourself.

CRM or a gym management solution can help you manage multiple clubs in a more efficient way by providing:

A central place for each club to see all their members’ information, including names and contact details. This means that members don’t need to re-enter their information every time they sign up or log in – they can simply find it all in one place!

Automatic email reminders when someone has joined or left the gym so that staff know when there’s a potential new member joining the community (and therefore must be notified).

Workforce management

Track performance metrics for each employee, including: attendance, sales per visit, productivity rates and more. You can also use this information to determine retention rates over time so you can keep employees motivated and engaged in their work roles at all times! The good news is that this will help you take a more holistic approach when hiring new members into your team!

Manage training programs for your employees (and even trainees) so they’re always up-to-date with the latest trends in health & wellness trends, industry standards, etc., which will make them better equipped than most other people when it comes down time choosing an exercise program. Marketing automation

Fitness club solutions like Zymo offer marketing automation, it is a powerful tool that can be used to increase the effectiveness of your fitness club’s marketing campaigns. With this technology, you can automate tasks like creating and sending emails, scheduling follow up to your club members, running reports and more. You can integrate SMS, Whatsapp as well to connect with your prospects and members.

Using marketing automation will help you improve the overall health of your business by enhancing productivity and reducing errors in customer interactions with customers.

Member scorecard and loyalty tracking

The first step to transforming your fitness business is to understand how it works, who’s using it and what they want from it. This can be done by using fitness tracking software such as Gym CRM. The next step is to create a member scorecard that tracks all of this data in real time. It shows how many people are using the club, how long they’ve been members, where they come from and why they’re coming back again and again (or not).

Customer service management tools like Gym software enable you to identify potential customer issues before they become problems for your business–and then act on them quickly so that everyone – from reception staff members to trainers – knows what needs fixing quickly rather than having to wait for days or weeks before anything changes!

Conclusion