Physical Mail Feels Different
Maybe it's because everything is digital now, but I still find myself paying more attention to something that arrives in the mailbox than another ad on my phone.
Most emails get deleted within seconds, and social media posts come and go so quickly that they're easy to forget. Physical mail seems to have a different effect. Even if it's just a postcard, there's a good chance I'll at least look at it before deciding what to do with it.
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