#directmailservices

Direct mail can be a powerful strategy for marketers that can drive sales, increase brand awareness and build customer loyalty. However, traditionally it was a costly and time consuming process. This has changed with the advent of smarter direct mail automation. Integrated with robust marketing automation platforms, automated direct mail allows marketers to track their campaign performance. This includes delivery tracking so you know when your direct mail has been delivered, as well as unique URL’s, phone numbers and email addresses that can be scanned to track responses.

With the advent of direct mail automation, even small businesses can now conduct successful direct mail campaigns without huge investment costs. The software automates the printing and mailing processes, and reduces the number of manual labor hours needed. It is also easier to create high-quality, customized direct mail pieces.

Using automation to create and distribute direct mail, marketers can target specific audiences and send them relevant messages. For example, a company can send a thank you letter to all those who attended a webinar, or to customers who have recently purchased their product. Automated direct mail can even add a personal touch that email lacks, such as handwritten notes.

When creating a direct mail campaign, a good mailing list is essential. This can be a house list, which are names and addresses collected from existing customers, or a purchased list that is segmented by demographics. When using a direct mail automation platform, the software can automatically scrub the data against USPS address databases and kick out bad addresses to ensure accurate delivery and tracking.

SITES WE SUPPORT

Getting a high response rate is one thing, but converting that response into a sale is the real goal. It’s not just about one transaction – it’s about the lifetime value of the customer based on the amount of money you can make from them in a certain period of time. To do this, analyze the data from the campaigns that performed well and find out what types of mailings and offers resonated with them.

You can also use the data to identify patterns and best practices that can help improve your overall performance, such as sending oversized envelopes instead of postcards to increase response rates. You can also compare your response rates to industry benchmarks to assess whether or not you are performing well.

According to the Data & Marketing Association, letter-based direct mail yielded a higher household response rate than postcards in 2018. Envelopes may have a sense of mystery to them or an air of exclusivity that makes people want to open them up and read what’s inside. Using personalization in your direct mail is another way to get a better response rate. Personalized messages not only appeal to recipients’ interests, but they also meet them at their exact point in the journey and provide exactly what they need. When done right, personalized direct mail can build loyalty and nurture journeys to conversion.

SITES WE SUPPORT

Mail remains the only marketing channel that gets people’s undivided attention – it’s opened, read and saved. Emails are ignored, social media posts scrolled past and text messages deleted. People open direct mail and read it carefully, especially if they’re personalised to them.

Essential Research’s latest COVID-19 survey shows that Australia’s public is absorbing and acting on confronting advice about the pandemic. People are washing their hands more, adding limits to social and shopping engagements and giving up kisses, handshakes and hugs. And they’re cooking and baking more to reduce take-away meals.

SITES WE SUPPORT

In a world of email newsletters and banner ads, it’s easy to dismiss direct mail as an outdated marketing technique that your business doesn’t need to be concerned with. However, snail mail can actually bring higher returns on your marketing investments than digital strategies, especially when you use it to build brand awareness and nurture customer relationships.

It’s also important to make your mailing more personal. For example, sending a handwritten note can increase the likelihood that your recipient will read and act on your letter. It is also a great way to incorporate sales empathy into your campaign and show your customers that you care about them.

You can also improve your ROI by adding a call to action to your piece. Make sure to clearly state what you want your recipients to do next – whether that be visit your website, sign up for your newsletter, or follow you on social media. You may even want to include a tracking code so that you can see how well your campaign performs in terms of conversions.

Despite all of the advantages of using snail mail, it can be expensive, particularly if you’re sending a large volume. There are a number of factors to take into consideration, such as the cost of printing and paper stock, postage fees, and envelopes. Luckily, you can cut costs significantly by utilizing a print and mail automation API, such as Intrade.

SITES WE SUPPORT

With email inboxes often overflowing with spam, snail mail can be a great way to reach your target audience. Whether you want to drive brand awareness or increase your conversion rates, sending a personalized snail mail campaign that resonates with your audience is a great way to make an impact.

Direct mail, like any marketing strategy, requires savvy strategies that are well matched to your audience. For instance, a simple postcard promoting a restaurant deal will not be as effective as one featuring the actual chef preparing the food. To ensure that your mailings have the highest response rate, consider personalizing each piece of your snail mail with the recipient's name or a unique offer.

Adding a handwritten note can also have an immense effect on the effectiveness of your snail mail. Unlike mass-produced, typed notes, handwritten messages have more of a personal touch, making them feel much more special and memorable. This is especially important when trying to stand out from your competition.

Additionally, remember to be as precise as possible with your mailings. Using social media metrics, addresses from your database, or other information can help you target your snail mail to the exact right people. Lastly, use clear and legible writing when labeling your envelopes and boxes. This is not only a good practice, but it will prevent your mail from getting lost or misdelivered. The postal worker that checks your mail for accuracy will need clarity in order to sort it correctly, so spelling errors and improper spacing can cause your entire mailing to be returned.

SITES WE SUPPORT