PR Daily Dose

This past Saturday, I graduated with a degree in Mass Communications & PR from VCU. Today, however, was my final day of exams. I came home exhausted, cranky, and a little blue. Waiting for me was a bundle of lillies-my favorite- from my best friend Casey, with a note that read, "WhooHoo! You're finally done! Congrats!"

Penn State, "Your Scandal Isn't Going Away"

It's no surprise Penn State tops the 2011 list of worst PR blunders. Check out the rest of this year's list, including why each was a total PR #fail.

Teach me, Tim Tebow!

I've never been much of a sports fan, myself. I usually know what sport is currently in season, and I can spout off a few of the big names: Michael Jordan, Derek Jeter, Michael Vick. But, there's a new kid in town, who’s charming the pants off of everyone within earshot of a TV: Tim Tebow. 

Not only is Tebow well-rounded, God-fearing and effortlessly adorable, the camera loves him. Recently, Tebow’s talent for “pulling through in the clutch,” earned him a spot as the star of PR Daily's "Tim Tebow Guide to Media Relations."

Journalists, PR execs explain traits of talented PR pros

PRSA unveils campaign to redefine Public Relations 

Here’s the deal: Visit the new PRSA blog created for the campaign, enter a submission form that fills in the blanks:

“Public relations [does what] with or for [whom] to [do what] for [what purpose].”

Like us on Facebook, share a story, join the movement & Pay it Forward!

Social media and mobile technology make it easier than ever for anyone to be a journalist - a "citizen journalist."

Major events including US Airways Flight 1549 crash into the Hudson and China's May 2008 earthquake are among the many news stories to break on Twitter before traditional media sources. 

Not only are people breaking news, citizen journalists mold and reshape media and democracy on a global scale by providing invaluable information to create a well-informed public. The result - a voice for marginalized peoples whose stories would otherwise be silenced.

Citizen journalists reshaping media & changing democracy:

Occupy Wall Street movements

Egyptians rally for jailed blogger prompting his release   

Arab Spring

Domino's Pizza Scandal Shows Effective PR & Media Training - Here's Why:

1. Domino's responded within the medium - original video aired on YouTube 

2. Message from the head-honcho - says issue is serious and high priority

3. Consumer focus helps regain trust - key message is consumer health, safety, satisfaction; not profits