Saat ini penggunaan gadget seakan sudah menjadi kebutuhan yang sulit di lepaskan dari kegiatan sehari-hari. Banyak orang yang menggunakan gadget untuk mempermudah tugas dan pekerjaan atau  sebagai pengisi waktu luang. Tanpa disadari penggunaan gadget secara terus menerus dapat mengakibatkan berbagai masalah pada mata,seperti mata lelah ,merah, penglihatan yang buram, mata kering hingga iritasi ringan. Berikut beberapa kegiatan yang perlu dibatasi dalam penggunaan gadget :

Bermain Games

Beberapa pakar berpendapat bahwa bermain video games terlalu lama dalam jangka panjang akan menimbulkan resiko mata minus atau rabun jauh bagi seseorang, sebagaimana efek yang ditimbulkan saat kita terlalu lama bermain komputer. Efek lainnya antara lain kelelahan mata, pandangan kabur, hingga sakit kepala yang muncul saat kita sudah asyik dengan permainan dan lupa untuk beristirahat. Masalah penglihatan yang disebabkan video games adalah karena mata yang tidak lagi terfokus pada permukaan yang datar namun secara terus menerus akan merubah fokus sehingga kelelahan mata akan timbul. Mata cenderung "terkunci” ke dalam layar dan hal ini dapat menyulitkan mata untuk fokus pada objek lain bahkan dalam waktu lama setelah selesai bermain. Selain itu, mata juga akan jarang berkedip dan menyebabkan kekeringan.

Bekerja Menggunakan Laptop atau Komputer

Sebenarnya layar komputer atau laptop tidak menimbulkan radiasi yang berbahaya bagi mata.  Namun terkadang kita yang salah dalam menempatkan dan mengatur cahaya dari layar tersebut. Jika Anda kerap beraktivitas menggunakan laptop atau komputer, sebaiknya letakan monitor sekitar 50-60 sentimeter dari mata. Penerangan dari laptop tidak boleh terlalu terang dan tidak boleh terlalu redup. Jadi, cahaya laptop sebaiknya sedang dan ada penerangan di ruangan (di atas) laptop. Ada sebagian orang yang memasang alat pengurang paparan ultraviolet pada layar monitor. Sebenarnya efeknya tidak terlalu optimal.

Dan yang terpenting, istirahatkan mata Anda setiap 20 menit sekali.

Smartphone dan Tablet

Smartphone dan tablet banyak sekali di gunakan untuk membaca email ,sms,browsing internet sampai untuk menonton video. Dari studi yang telah dilakukan menunjukan bahwa kelelahan mata dapat terjadi apabila kita melihat melalui screen yang kecil dalam durasi yang lama.Umumnya orang menggunakan smart phone dan komputer tablet dengan jarak yang lebih dekat dari pada membaca buku atau koran sehingga mata menjadi lebih cepat lelah. Memperbesar ukuran font pada gadget dan mengatur jarak kira-kira 30 – 40 cm dari mata dapat membantu mengurangi gejala mata lelah.

Terapkan 'eye exercise' untuk mengurangi dampak buruk dari penggunaan gadget.Terapkan aturan 20/20 artinya luangkan waktu 20 detik untuk melihat benda benda sejauh 20 meter setiap 20 menit saat menggunakan gadget. Gunakan gadget dengan cara yang tepat sehingga Anda dapat menggunakannya dengan nyaman dan penglihatan  tetap aman. (DK/RI)

I attended the inaugural PR 2.0 meetup this past Monday night. I find myself attending fewer and fewer meetups these days mainly because I simply do not have the time. However, my good friend Roger Wu was the one launching this new meetup so I came to lend my support. Also, there were dumplings.

Anyway, it was a good kickoff for what I believe will be a more important topic for startups. Despite the negativity around “Public Relations”, a sound PR strategy can be a difference maker for startup success. Good PR firms help startups formulate a communication strategy, hone their messaging, identify target audiences, and execute metrics-based campaigns to connect audiences with their message. That is a whole lot of stuff that most startup founders have little to no experience in, so bringing in outside professionals can only help.

The problem is that hiring a PR firm is a hefty expense for an early stage startup. The cost can range anywhere from a few thousand to well over ten thousand dollars per month depending on the firm and the services purchased. Furthermore, any tangible results take many months to materialize. With startups that are bootstrapping or running on small capital infusions, that is an expense that usually cannot be afforded among all the other expenses and priorities.

So the obvious question is when should a startup hire a PR firm? I wanted to ask that question of the excellent panel that evening, but I got distracted by the dumplings and the ten pounds of Leske’s cookies on a nearby table. But getting back to the point, it is a real struggle that many startup founders grapple with because intuitively many realize the benefits but often get caught up in the caveats. The problem is I had a mouth full of dumplings and never got my question out.

I did get the chance afterwards to ask the founder of Top Shelf Clothes however her thoughts on the subject. She was unequivocal, “As soon as you close your first round.” I was onto the cookies at that point and never got the chance to ask what round she meant. Anyway, the cookies were awesome and the answer seemed right enough at the time in my food addled mental state.

Of course, I have some thoughts on the subject and also employed my fair share of PR agencies and freelancers over the years. I had forgotten that I touched on this topic in a post nearly three years ago about startups hiring PR firms. My thoughts have not changed much. Essentially, if you do not have a firm grasp of your vision, product, and market, you are probably not ready for a PR firm. That includes many startups that manage to pull together funding.

The common mistake I have seen with startups working with PR firms is that they ask the wrong things. A PR firm cannot tell you who your audience is, what your product does, or what problem you are solving. That is the job of startup founders. A PR firm can only help refine the answers and help communicate those answers more effectively. Furthermore, PR is not the be all, end all for customer acquisition that some entrepreneurs believe it is. PR is simply one of many channels by which startups drive traffic and acquire customers. Relying on one path of execution and tossing that over the wall to some outsider is a cruising for a letdown.

Oi coisas lindas que ainda acompanham esse tumblr (se alguém ainda acompanha esse tumblr)

Bem, vim aqui pra constatar o que todo mundo sabe: o PR anda parado. Mas o que podemos fazer? Muito. Aqui, de início, foi criado para postarmos resources em geral, mas, na verdade, passamos a postar apenas PSD's. Modéstia à parte, são PSD's muito boas, bem bonitinhas,de TODAS as designers que postam aqui. Mas fica um projeto incompleto, não fica? Pois então, minha proposta é começarmos a postar os demais (actions, styles, tudo feito por nós). Tenho bases feitas aqui (como a que usamos para PSD's) e vou disponibiliza-las para QUALQUER designer do PD que me pedir. E você que quer participar, mas não é do PD, me mande seus materiais de amostra por ask ou submit, eu analiso e te adiciono no tumblr.

Vou mudar o theme daqui a pouquinho (até segunda) por um original meu (~le todos com medo). Tenho algumas actions já prontas e vou postar também até segunda. Vou ver se consigo fazer styles.

Bem, quem quiser falar comigo, pode me adicionar no msn [[email protected]]. Só isso.

Beijos pra vocês

/Cecii

Wie funktioniert PR heute? Hat die klassische PR überhaupt noch eine Daseinsberechtigung und inwiefern spielen dabei die neuen Medien, insbesondere Social Media eine Rolle? Marie-Christine Schindler ist seit über 20 Jahren in der Kommunikation tätig und hat sich unter anderem auch als Buchautorin von “PR im Social Web” einen Namen gemacht.

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