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5 Ways to Discover Alternatives & Compare Your Site to Your Competitors

How do you compare against your competitors? That is never an easy question to answer. Whether you realize it or not, competition is a good thing. It pushes you to expand and become better. But, competition is a business catalyst only if you know how to approach competitive research properly. Have you ever wondered how your favorite tools compare to their alternatives? Are you sure you are using…

The Evolution of Keyword Research Tools [Infographic]

Keywords, phrases and topics are at the heart of search engine marketing. In a sense, words are the backbone of the Internet because without them, websites wouldn’t likely exist. Every website is built on “keywords” and topics.

Hence, the need for keyword tools for research.

Picking key phrases and topics for your website and even social media profiles is therefore of utmost importance. However,…

Here is the Full Agenda for #SEJSummit London! (Part 2)

The second half of the agenda for our first ever international SEJ Summit, hosted by Searchmetrics, has just been finalized and we’re excited to be able to present the final lineup!

In case you missed it, the first part of the agenda for #SEJSummit London was published here.

SEJ Summit London will be held at the Ham Yard Hotel in London, UK on Tuesday, May 12, 2015. This invite-only day of…

Embracing Social Media

Social media is an inescapable part of our personal lives. We’re on it more than we even realize. It’s the go-to for social engagement. In this impersonal world, social media puts a voice to the brand name and word of mouth converts users into fans. Also, social media helps shape today’s cultural conversations, so your business can contribute to the buzz and remain relevant. Social media allows direct communication in a democratic way. It brings people closer together; businesses can use it to build a rapport with thought leaders and tastemakers. And, naturally, social media gives you exposure. Using social media outlets to redirect traffic to your website helps you get closer to your marketing goals. 

Thinking Strategy to Generate More Leads with LinkedIn
 The fact is, most marketing leaders do not have a cohesive LinkedIn strategy, and aren’t using it to its potential. You should consider your social media presence, in terms of what you have to offer the people looking at your page. You also need to plan out content and discussions in a way that makes people want to take further action. You’ll want to create an intelligent prospecting strategy, build community and keep your community active. You should figure out how to use webinars, webcasts, case studies, and other tools to generate leads and encourage engagement.

Structuring for Google Shopping Success 
If you’re using Adwords Shopping, you should structure your campaigns based on your needs. You can create a single campaign with a single ad group, which is a fast and easy way to get a few products in the same category on Google’s search pages. You can also create a single campaign with many ad groups, which is useful for entrepreneurs who have more than one type of product and who want to see performance by product type. You may also wish to create many campaigns with many ad groups, which lets you create and track separate campaigns with separate budgets.

It doesn’t matter whether you think the dress is blue and black, or white and gold, because the BuzzFeed post that launched thousands of arguments — it’s white and gold, by the way (editor’s note: No, it’s black and blue) — really serves as a viral promotion for the strength of BuzzFeed’s native-advertising department.

New Post has been published on http://www.clicksandclients.com/facebooks-lookalike-audiences/

Why YOU Should be Using Facebook’s Lookalike Audiences