Pao

I know a lot of people are reacting to a few of the crew statements about the instagrams but as the head of this project I want to take some responsibility and add some additional clarity to the situation! <3

I want to first thank everyone for enjoying what the crew has done, and thank the crew for so many laughs and amazing moments with these accounts.

The biggest thing I’d like to clarify is that just because the Helluva instagrams aren’t 100% canon doesn’t mean they aren’t accurate to the character’s personalities. They are handled by the crew who know these characters and I trust the crew to create fun low stakes stories and jokes with them. Some of the storylines were things we felt would be fun for the audience entirely separate from the actual show. They are meant to be informed, they just aren’t written by me or the writers, so they can’t be entirely canon. We are busy making the actual show, but the instagrams are meant to be entertainment to help between episodes, and the crew having some breaktime fun!

I promise that the main reason for them was because the crew had funny, clever ideas, and the character’s personalities are so strong their social media is a great outlet to get to know them. It’s possible here and there the knowledge of the show’s story seeped into the personalities and caused some confusion, so I think moving forward that is what we will all be most conscious of. But in the end they are just meant to give you all more insight to this world and cast, while we work hard to bring you more episodes.

They are a lovely bridge between show and audience, everyone running the instagrams loves these characters and want to make each other and the fans laugh.

I am very sorry it wasn’t stated sooner that they weren’t entirely canon. I promise the intention was not to fool or disappoint anyone. I hope they can still be an enjoyable thing, but I just wanted to apologize for not saying something sooner. We had no idea they would gain such traction or be followed so closely. 

Thank you so much! Love you guys!