The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve. 

Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.

If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.

Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.

As this rolls out over the next few days and you explore it, we’ll keep reading your replies and reblogs, so please keep sharing your questions, concerns, and ideas.

Your creativity has always been the heart of Tumblr, whether you’re the original poster or adding something brilliant in the reblogs, and nothing about this change is meant to limit that.

@changes, do you have any idea why so many people still use this platform despite its flaws? Why so many people from twitter left and joined this site?

Over there, when you make a post, other people can repost or quote repost If you repost, you spread that person's work without messing with the numbers, meaning the engagement is there. if you want to praise the work, you do so in the replies. When you quote repost, you essentially 'steal' that work, all the likes and reposts disappear just because you have to say something about it and if someone reposts the quote repost, it doesn't reach the op.

There is an unspoken rule among content creators that you NEVER quote repost a work. Because if I write something and get 100 reposts, that's amazing, but if someone with a bigger audience quote repost my work, even if it's just to say they liked it, the people who repost from that bigger and more popular account will generate more engagement than my small account ever will and I will not get the the same numbers and that also means small content creators get their work stolen and lost in the quote reposts.

"Oh but they see who the OP is". that's not the point. that's not the point at all.

Creating for yourself first and foremost is important, but wanting to share that work and see how well it does is also important. Reblogs, comments and likes are basically food for content creators.

By doing this, by going through with this change, you are harming the very people that still support and use this website. It's incredibly discouraging. What's the point of posting something we did (in most cases, FOR FREE) if someone with a bigger audience reblogs it and THEY get the attention that was supposed to be ours?

"So it's just about numbers", yes and no. Most people are creating fanwork here, as i've said, for free. Our encouragement to keep writing comes from the feedback we get. If someone reblogs any of my posts, it's awesome. If someone reblogs and writes in the tags their thoughts, that's even better. I've lost count of how many times reading the tags of a reblogged post made my entire day.

You're literally taking that from us and you're killing small blogs, you're killing the very reason why people still use this platform. EVERY CREATOR NEEDS SOME KIND OF ENGAGEMENT.

You're destroying that, you're harming your user base, and as I've said in the replies, you're harming creativity itself because what's the point of posting something, getting a few but very much appreciated reblogs until someone with more followers break that chain and basically get the attention, numbers and engagement the creator deserved?

This is a terrible idea, unnecessary and most of all, UNWANTED.