Before Growt Hacking or Pivots There Was ACNE
“If We Love It, Then People Will Love It.” – A Discussion with ACNE Sweden
For people following fashion, the ACNE story is rooted to the folklore of the fashion world. From graphics design and advertising agency to jeans company to a production house. It’s the stuff legends are made of.
If you research into the ACNE Story you see that many of the methods they used to penetrate the market and grow their company can be found documented into todays’ agile methodologies and growth hacking bibles.
For the start-up and entrepreneurial minds, their story – strategies and tactics used – could be worth more than the legend. It could be a guide book for growth.
You can start by taking a look at this interview with one of their founders, if for nothing else, then for inspiration.
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