Oh Holy Shet!

Funny and clever advertising from Volvo (if you can squint enough to read the writing). Perfect example of brand advertising in favour of product advertising. 

We think it’s safe to say the ODEON cinema in Leicester Square is firmly backing Leonardo DiCaprio for a much anticipated Oscar win this weekend. In honour of the actor, the cinema is showing its support by changing its name to LEODEON. We’re with you ODEON - someone give that man an Oscar! 

Candy Crush just got a whole lot more interesting! In the hopes of clinging onto it’s spot on the top 40 app chart, Candy Crush is coming to life next month. Will this stunt be enough to restore the app to its former glory? 

http://prexamples.com/2016/02/candy-crush-to-erect-bouncy-castle-on-londons-south-bank/ 

From Vitamin Bae (!) to Doughmance Cards - Some absolutely top Valentine’s initiatives on show here in The Drum:

http://www.thedrum.com/news/2016/02/12/valentines-2016-campaigns-marks-spencer-tesco-dominos-pizza-holland-barrett-durex

Marmite make the bold decision to prohibit ‘bae’ from their personalised valentine’s jars proving their obviously not huge fans of profiting from popular culture.

Upholding brand values or just being stubborn? What do you think?

http://prexamples.com/2016/02/marmite-bans-bae-from-personalised-valentines-day-jars/

Bold move from Hewlett Packard, defending ‘threat' email sent to FT’s Lucy Kellaway: 'No reporter should be above hearing feedback from advertisers'

The PR world collectively wishes the comms crew at HP would keep quiet and stop making things worse...

http://www.pressgazette.co.uk/hewlett-packard-defends-threat-email-sent-ft-no-reporter-should-be-above-hearing-feedback

“Then, now, always” - Volkswagen seeks to rebuild trust and tug at the heart strings with a new brand campaign. Have a watch!

http://www.brandrepublic.com/article/volkswagen-seeks-rebuild-trust-new-brand-campaign/1382301?utm_content=buffercebc1&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

The Oscars have been in the news ever since the nomination announcements a few weeks ago. However, it is not seeing much positive PR, after  #OscarsSoWhite started trending on Twitter with many questioning why there were no black nominees. Even the likes of Will Smith and his wife are suggesting the boycott the event in protest. Oops.

Another great campaign from Carlsberg who has launched ‘probably the best trolley in the world’. This upgraded trolley features alloy wheels, a cooling system for beers, a digital screen and satellite navigation - what else do you want from a trolley?!

Still taking advantage of its brand message - how long can they get away with this one?

We love this. Virtual reality and a PR stunt - nice. Just what we want to see.

It was a great day to be a Brit, when British astronaut Tim Peake successfully launched into orbit to become the first Briton to join the International Space Station last month.