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A decade ago AdWords, SEO and social media marketing changed the way the world found and interacted with businesses locally and worldwide. Search engines changed their algorithms to make sure the information that users received was accurate and found in a few clicks.

As newsfeeds and timelines became popular, users got used to seeing information in one consolidated report. With the power to get a live audience at a click of a button, internet users are getting more expressive about things they are interested in and they do not shy away from expressing their consumer complaints and Wishlist's.

With active digital monitoring and with new age digital marketing tools, leveraging all of this information to make effective marketing strategies, has become easy for businesses and marketers.

Here is a closer look at what these tools are and how they can help to get a faster return on your investment. take a closer look at the below mentioned points-

1. Customer Relationship Management (CRM) Software

Using powerful customer relationship management systems like the HubSpot CRM, Mautic, SalesForce, help in establishing an effective, personalized relationship with your existing and future clients.

Consumers now use multiple devices (including brick and mortar stores) to interact with brands and businesses. Using a CRM tools allow sales and marketing teams to manage these multi-channel users, their interests and help create a personalized interaction using one simple tool.

Learn more about the benefits of using a CRM in one of our previous posts.

2. Email Marketing Tools:

While reaching out to your users directly in their inbox is a nice idea until you are left managing individual interests and where they are in their user or buyer's journey. Additionally, most newsletters end up in the trash because they are of no interest to the users.

Using digital marketing tools like MailChimp, Constant Contact for email marketing help streamline your email marketing workflow. These tools allow you to track the number of opened emails, clicks, and automating flows to send users newsletters that are relevant to them.

3. Heat Maps To Track User Behavior:

Google Analytics let's us track how many users have visited the site, on which pages they have spent most of the time, where they are from, how did they land on your page (Organic or referrals) their browsers and various other key pieces of information which helps us know our audience and to know what content pages are doing well. But do you know what the users are doing on that page?

For instance, 100 people landed on your contact page yesterday, but only 2 users filled out the form. What interrupted the user journey? Did the users call you instead by copying your number? Were they driven to any other page? What if the users started filling out the form, but it was too lengthy or complicated?

Heatmaps and video recordings are the latest additions to the list of digital marketing tools. It's easier to track every motion and interaction of a user and you have the exact data you need to provide, for an effective user experience. Popular heat mapping tools like HotJar and Ptengine give you heat maps and video recordings to help you track your existing user journey.

4. Multi-forms for Content Marketing:

The concept of content curation and scattered posts has phased out and providing useful, educational content is the new, effective method used by brands to generate traffic and increase brand awareness. While informative content is popular, it is represented in the forms for infographics and educational videos as well. Whiteboard explanation videos have proven to be extremely effective.

Tools like VideoScribe and RawShorts have made it quite simple to make these videos. Infographics are also a great way to educate readers, especially those with shorter browsing times.

Did you know, 90% of users say that they trust a product more once they've seen the product video? Video Content Marketing has one of the fastest channels for inbound marketing. Delivering content in the form of product or educational videos help to increase brand awareness and lead conversions.

5. Tools for Social Media Marketing:

Whether you've outsourced your digital marketing to a social media marketing agency or are managing it internally, certain softwares and marketing tools help to manage marketing activities, especially when large teams are working together on multiple channels. Tools like Dlvr.

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