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The fuck? You ask. Those sound like a couple of hustle culture, low level tech bros. Yes, yes they are. And they spent $80,000 on a knitting domain name thinking that they’re going to make millions.

Yes.

Really.

Do they knit? No.

Are they aware of Ravelry (the leading social media & marketplace site for knitters & crocheters)? Also, no.

Have they reached out to notable knitting pattern designers? Also, no.

Are they familiar with the culture of Local Yarn Stores? Also, no.

Does one of them at least have a 6 year old who learned to use a knitting loom? Yes!

Did they make a terrible podcast that insulted and talked down to their future clientele? You betcha.

Courtesy of the Wayback Machine

They consider their only real competition to be box stores, China, and grannies who have run a blog for 20 years. 😬

And the Chinese are apparently disadvantaged because they don't list things properly, they don't knit, and they can't do videos because no one wants to see Asians in videos. Customers only want to see "western people" in their opinion.

It's implied the old ladies are in the same category as small businesses?

So there's all this good in-between market space that they can take advantage of to do... well they're gonna sell stuff apparently using Amazon. They clearly don't know what yet, but they're gonna have innovative stuff. At least a dozen products maybe more!

Their business model:

Also they didn't want to go with fishing as their new business because it's so simple with its lures and poles. No room for innovation there. 🙃

Would you be surprised they mentioned coming up with their ideas over drinks multiple times? Also they talked about it while on a road trip? They looked up the metrics on the word knitting and thought the market was reasonably in the 41k range. You know not too saturated or something?

Basically they're setting this up as a demonstration of look how I made my money and if you follow my capitalist recipe for just fucking around and hoping other people are stupid enough to click links on google, you too can make boatloads of money! type thing. So they didn't really think the knitters would find out about it this soon and dogpile on them for their bs, because if you listen to them they don't care about knitting. Their podcast wasn't for knitters. It was for other folk interested in get rich quick stuff. I think one of them said something like website names were the first NFTs as if that was a good thing.

They basically deserve every incensed remark at their little venture.

The funny thing is that knitters also take notes on the acrylics they like and hate too, so if they do anything even slightly wrong in the production of acrylic yarn it won’t sell.  And let’s face it, these are the kind of guys that will find the cheapest slave labor in SE Asia they can to make the cheapest acrylic yarn they can, and it will be the shittiest on the market.

I listened to a bit of the podcast but then had to stop bc they were making me physically nauseated. They did make me laugh tho when talking about how impractical one of their previous ventures had been! They’re treadmill endeavor had, apparently, been their lowest low but as of the beginning of that podcast they reeeeaaaaalllllyyyyyy thought they Had It.

Wonder how they feel about those treadmills now. ;3c

Because

Acrylic

Doesn’t

a) Did Absolutely Zero Research (and are thus unaware of Blocked’s political affiliations) and perhaps contacted several publications, and Blocked was the only one that agreed to talk to them

b) Did Not Do Any Research (but will be fine with the nazi thing once they find out about it)

c) Were Well Aware of the nazi thing but have decided that’s their niche

or

d) If Blocked reached out to the Knitting Bros. (presumably to commiserate about how MEAN the other knitters are and something something Cancel Culture something something)

[image description - a knitted plush dumpster fire]