This @wired As this year's Oscar nominations rolled out yesterday morning, WIRED’s Manisha Krishnan told her boyfriend that ‘Sinners,’ with 16 noms in total, had made history. “Woke is back,” he replied.
He was joking (don’t come for him!) but his quip highlights a pretty stark dichotomy. Last year, as everyone from President Donald Trump down harped on about the perils of DEI, the biggest cultural breakthroughs—‘Sinners,’ ‘KPop Demon Hunters,’ ‘Heated Rivalry,’ ‘One Battle After Another’—all showcased diversity in fresh ways. And it succeeded. These works weren’t just popular among leftists or critics, they were bonafide cultural phenomena.
In a year when the White House issued multiple executive orders doing away with DEI programs in the federal government, the successes of those projects felt like a form of resistance. Corporate media followed Trump’s suit, with Warner Bros. Discovery, Amazon, Paramount Global, and Disney all reportedly scaling back on their diversity efforts. Skydance, founded by Larry Ellison, son of billionaire Trump supporter David Ellison, acquired Paramount, which briefly removed Jimmy Kimmel from the air due to his joke about Charlie Kirk supporters and gave CBS News a seemingly-conservative makeover. Meanwhile, shows that offered red meat in the form of farmers, grumpy MAGA adherents, cowboys, and Christian values were greenlit and promoted.
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