MTV Design Archive

Virtual MTV VJ LiLi™

MTV Networks, New York, New York, 2000

CD Package for MTV’s AMP

CD Package for MTV’s AMP

*NSYNC for MTV Week 2000

T Shirt Design for MTV Desi

MTV Hitlist Italia

MTV Day 2000

MTV Day 2000

MTV Day 2001

Street Sign Billboard

MTV Off-Air Creative, New York, New York, 1995

MTV “Spring Break 2002” show packaging

HunterGatherer, Brooklyn, New York, 2002

The job was to come up with show packaging (intros, bumpers, transitions, logos, overall look and feel) for MTV’s “Spring Break 2002” group of shows. This is a very simple idea of going inside the floral patterns of bathing suits and making those patterns come to life. Most of the graphics involved starting with tight shots of a floral and vine pattern as the plants literally start to grow. The camera follows the path of a specific plant as it winds its way across the frame. Other flowers are blooming and leaves are sprouting as the camera pulls back to reveal that it is a print on someone’s bathing suit. The packaging was a combination of still photography and conventional and 3-D animation. The flower pattern was an original design; to keep the plant growth looking smooth and natural, much of the animation was done frame by frame.

MTV Sports and Music Festival 2

MTV Networks, New York, New York, 1998

The show combines two separate elements—sports and music. We made up an imaginary scientific facility where odd hybrids and mutant machines were being created, and designed around that concept. The stark white empty graphics tried to go in the opposite direction of how “extreme” sports are usually packaged.