McCannSpiration

The actor wonders if he’s been typecast, but that’s only part of the story.

Because where, if not in dreams, can one truly escape the realities of today’s world? 

Inspired by Amazon Dash, programmer Nathan Pryor has designed a concept button that makes a donation to the ACLU every time it is pushed. Frustrated by the current U.S. administration’s actions, Pryor wanted to create something that felt meaningful and provided an immediate way of literally pushing back. Pryor’s ACLU button provides the same “one-push” optimization with a result in activism rather than shopping.

This portrays the spirit of immigrants in a way that’s empowering rather than demoralizing

On their birthdays, 1 million members of the Marco Polo Club, Cathay’s loyalty program, will receive a bespoke piece of digital artwork based on an algorithm depicting their travels with the airline. The art, which appears both as a video on a minisite and can be printed in high resolution, transforms travel itineraries into Chinese brushwork “artmaps.”

Tiffany is suffering from a “basic,” suburban mom perception. They’re clearly going for a younger, edgier, more sophisticated audience

A powerful piece of work with a hidden message that really hits home.

Heineken invites talent to respond to 12 questions, which must be answered in three to five seconds. The results give you a personal profile, which must be sent along with your résumé when applying for your Heineken dream gig on LinkedIn. One of the first 'cool’ HR campaigns, reflecting the brand’s values through and through.

Each challenge is projected onto a wall, meaning players progress virtually rather than physically moving locations once they solve a puzzle. Given the difficulty of the challenges, those inside the room can ask the Twitch audience for help by placing objects or words under four spot lights. Those viewers watching the Twitch stream can vote on which light is the correct answer, which will be hashtagged #SmartRooms in order to collate the information.

Mon Purse has perfected the art of mass customization. The brand invites customers to design every part of a handbag from scratch using a 3D bag maker on the brand's website or on a screen in a department store. The final product then gets delivered to the customer within a month, and without the hefty designer pricetag. Genius. Simple. Effective. 

Think about the potential to tie commerce to real world user habits - taking photos.

I like to look to the art and design world for cool inspiration…And this is just flat-out fucking awesome. I think I watched it three times in a row before sharing on Facebook (which I never really do).

Why? This OOH campaign was a very simple and impactful way to connect with everyone, regardless of their use of Spotify. Spotify sits on a mound of user data and put the insights generated from that data at the heart of its work. This is a piece of work that feels “embedded in our lives to the point in which it doesn't feel a campaign”